Adidas Celebrates Messi's 19 World Cup Goals With '19 On His Back' Post

Adidas have celebrated Lionel Messi's stunning free-kick goal in Argentina's 3-1 victory over Jordan at the 2026 FIFA World Cup. Following the match, the brand posted an image of Messi wearing Argentina's 2026 away shirt with the number 19, paying tribute to the 19 World Cup goals he has scored across six tournament appearances. At the same time, the image serves as a nostalgic nod to the young Messi, who made his World Cup debut wearing the No. 19 shirt exactly 20 years ago.

The post features the caption "19 on his back, 19 in the back of the net" alongside "full circle. el ultimo tango", referencing his return to the squad number he first wore for the national team. Messi came off the bench to score in the 80th minute, marking his sixth goal of the tournament and extending his lead in the Golden Boot race at 39 years old.