Adidas Signs 7 Big National Team Deals From 2026-27
1 hour ago, by Phan Tich Giay
- Adidas's Expansion: Adidas is set to sign new kit deals with seven national teams for the 2026-27 cycle, demonstrating its ambition despite recent contract losses.
- Key National Team Acquisitions: The new agreements include European mainstays Croatia, Czech Republic, Turkey, and Poland, alongside African powerhouse Nigeria.
- Strategic Market Coverage: Adidas is also focusing on Southeast Asian teams like Singapore and Vietnam, as part of a clear strategy to cover the global football map.
Despite losing the historic Germany contract to Nike and recently parting ways with Wales, Adidas is showing no signs of slowing down on the international stage. The Three Stripes brand is demonstrating a clear ambition to dominate the national team market by preparing to sign new kit deals with seven national teams for the 2026-27 cycle.
Adidas Signs 7 Big National Team Deals From 2026-27
According to recent updates, Adidas is securing new kit agreements that include a strategic mix of both major and smaller national teams.
The most notable names joining the Adidas portfolio include European mainstays Croatia, Czech Republic, Turkey, and Poland, alongside African powerhouse Nigeria.
Out of this group, the landmark agreement with Croatia has already officially gone into effect following the conclusion of the 2026 World Cup.
Southeast Asian Expansion
Adidas is also dedicating significant resources to smaller national teams, specifically targeting the Southeast Asian region with deals for Singapore and Vietnam.
The partnership with Singapore has already been officially announced, while the new kit deal with Vietnam is highly anticipated and expected to be revealed very soon.
Blanketing the Global Football Map
This aggressive wave of new signings highlights a clear, overarching strategy from Adidas: the brand wants to completely "cover" the global football map.
This massive expansion builds directly upon their recent commercial success at the 2026 World Cup. During the tournament, Adidas established itself as the leading kit supplier by outfitting 14 different national teams. This impressive roster accounted for nearly 30% of the entire playing field, further cementing their status at the pinnacle of international football.
What do you think of Adidas's massive expansion in the national team market for 2026-27? Which of these seven new nations are you most excited to see in Three Stripes? Let us know in the comments below.
US Sambenedettese 26-27 Third Kit Released
Italian Serie C club US Sambenedettese and technical sponsor Erreà have officially launched their new third kit for the 2026-27 season. Designed by Erreà Creative Lab, the shirt completes the club's set for the new campaign alongside the previously released home and away jerseys.
The Sambenedettese 26-27 third jersey introduces a stylish petrol green base, paired with vibrant red logos and detailing alongside navy blue accents. It features a classic polo collar with a dual-color red and navy V-insert at the neck, matched by striped sleeve cuffs.
Deeply rooted in local culture, the design pays homage to San Benedetto del Tronto by incorporating verses by celebrated local poet Bice Piacentini into the shirt. A monochromatic red club crest and matching sponsor applications round off the refined look.
CD Toledo 26-27 Away Kit Released
Spanish club CD Toledo and technical sponsor Joma have officially launched the new away kit for the 2026-27 season. Unveiled under the motto "Toledo brilla. Con luz propia" (Toledo shines with its own light), the design brings a sharp and elegant look for the Tercera Federación outfit.
The Joma CD Toledo 2026-27 away jersey features a black base detailed with thin vertical gold pinstripes running down the front and sleeves. A subtle geometric jacquard pattern is incorporated into the fabric, while the club crest, Joma logo, and front sponsor branding from Cerveza LA SAGRA all appear in a clean, matching monochrome gold.
Black shorts and socks with gold accents complete the new Joma CD Toledo 2026-27 away strip.
Sandhausen 26-27 Away Kit Released
The new SV Sandhausen 26-27 away kit has been unveiled. Made by Italian brand Macron, the new strip introduces a clean and stealthy look for the German side.
The Macron SV Sandhausen 2026-27 away shirt is predominantly black, accented with dark grey trim on the collar and sleeve cuffs. The design keeps things classic and understated, paired with crisp white sponsor logos and a monochrome SV Sandhausen crest on the chest.
Black shorts and socks complete the new Macron SV Sandhausen 26-27 away strip.
