London City Lionesses
London City Lionesses Announce Landmark Nike Front-of-Shirt Sponsorship Deal
London City Lionesses have officially announced a multi-year front-of-shirt partnership with Nike. Owned by Michele Kang via Kynisca Sports International, the Barclays Women's Super League side revealed a unique graphic for the primary sponsor position, featuring the ancient Goddess of Victory statue from which the sportswear giant takes its name.
The new front-of-shirt look makes its on-pitch debut when London City take on Manchester United on September 4, 2026. Beyond the prominent kit branding, the agreement incorporates grassroots community activations as well as dedicated support for female-focused sports science research and athlete development.
Alongside the front-of-shirt sponsorship, the club and Nike have agreed to a four-year extension of their technical kit supply partnership, locking in the Swoosh from the 27-28 season onwards. This expands on their existing apparel arrangement first established ahead of the 25-26 campaign.