Penalty

J2 League club Montedio Yamagata have officially unveiled their new home, away, and goalkeeper kits for the 2026-27 season. Produced by Penalty, the new shirts are launched under a slogan emphasizing the club's history and the dawn of a new era as Japanese football transitions to a fall-spring calendar.

The complete collection, featuring the traditional blue and white home shirt plus a white away kit alongside goalkeeper designs, will be available for purchase starting July 1.

Japanese J1 League club Fagiano Okayama have officially unveiled their new Penalty home, away, and goalkeeper kits for the 2026-27 season. Branded under the concept "Solid Core," the new collection features bespoke designs for the club's upcoming campaign. Notably, these will be the final kits produced by Penalty for Fagiano Okayama, as the club recently announced that their long-standing supplier contract with the brand will conclude at the end of the 2026-27 season.

Penalty has officially launched a special retro remake of the Brazil national futsal team jersey from 1996. Officially dubbed the "Brazil 96 Jersey," the release celebrates the iconic squad that won the FIFA Futsal World Cup in Barcelona, famously defeating Spain 6-4 in the final at the Palau Sant Jordi.

While maintaining the classic references of the original mid-90s uniform, Penalty has adapted the new design to appeal to modern streetwear and lifestyle trends.

The accompanying promotional campaign for the release pays homage to the 1940s origins of futsal at the YMCA in São Paulo, where traditional football was first adapted for smaller hard courts.

The "Brazil 96 Jersey" is available now through Penalty's official webstore and select physical retail locations for R$ 199.99 ($40 USD).

Japanese J-League side Shonan Bellmare has officially unveiled a special 15th Season Commemorative kit produced by Penalty. This vibrant new release marks a significant milestone in the partnership between the club and the Brazilian sportswear brand, celebrating a decade and a half of continuous collaboration.

Most notably, the club has confirmed that this commemorative shirt will serve as the final kit produced by Penalty for Shonan Bellmare, bringing an end to one of the most recognizable and long-running technical sponsorships in modern Japanese domestic football.

The Shonan Bellmare 15th Season Commemorative shirt features a mashup design, merging the look of the past 15 kits in one shirt. The result is a highly complex and striking graphic design set against the team's traditional bright lime green base.

What are your thoughts on this final Shonan Bellmare commemorative kit from Penalty? Let us know in the comments below.