Puma

English League One side Stevenage FC and Puma have officially unveiled the club's new third kit for the 26-27 campaign, completing their full set of uniforms for the season.

Designed in collaboration with independent designer Joseph Brimicombe, the Stevenage 26-27 third jersey introduces a fresh look in a soft lilac and light purple base. A subtle dotted graphic pattern decorates the lower torso, adding fine visual depth to the clean aesthetic. All sponsor branding, including the Xsolla chest logo, Puma cat icons, and the monochrome Stevenage FC crest, are finished in crisp white for a clean, unified presentation.

Lilac shorts and matching socks complete the Stevenage 26-27 third strip, which joins the previously launched white home kit and black away strip.

Holstein Kiel and Puma have officially released a new special kit for the 26-27 season, honoring the 80th anniversary of the federal state of Schleswig-Holstein. The bespoke shirt pays homage to the state's colors and maritime identity positioned between the North and Baltic Seas.

The Puma Holstein Kiel 26-27 special shirt features a dynamic diagonal design incorporating the state's blue, white, and red colors. A central white diagonal band is flanked by blue on the right shoulder and chest and red on the lower left flank, seamlessly blended through a pixelated sea spray gradient. Blue sleeves, red Puma logos, and a dual-colored V-neck collar complete the look, while the upper back is adorned with the official Schleswig-Holstein coat of arms placed above bold red Holstein Kiel text.

Produced with Puma's RE:FIBRE recycled fabric technology, the jersey features long-standing partner famila across the chest. The Holstein Kiel 26-27 special kit is available immediately through the club's official online store, retailing at €85.

Belgian Challenger Pro League club Lommel SK have officially unveiled their new 26-27 away kit, made by Puma. Drawing inspiration from the famous local Lommel Sahara sand nature reserve, the shirt arrives in an elegant sand-beige tone detailed with subtle vertical pinstripes. The kit is finished with a classic polo collar featuring dusty trim, alongside metallic gold Puma branding, Etihad Airways sponsorship, and a monochrome club crest.

Puma and Stade de Reims have officially unveiled the club's new third shirt for the 26-27 campaign. The design serves as a tribute to the historic Circuit de Gueux racing track located just outside the city, marking the 100th anniversary of its opening in 1926.

The Puma Stade de Reims 26-27 third jersey is predominantly black, accented by curved light grey brush-stroke graphics across the body that resemble skid marks on asphalt. A contrasting grey V-neck collar, matching cuffs, and grey side panels complete the frame, while the club crest, manufacturer branding, and sponsor prints appear in clean monochrome white.

A standout finishing touch can be found at the lower hem in the form of a special commemorative jock tag. The badge features the Circuit de Gueux layout, the French tricolor, a checkered flag motif, and the inscription "100 ANS 1926-2026". The new third kit is available through the club's official webshop.

Chilean club Universidad Católica and technical sponsor Puma have officially unveiled a special kit for the 2026 campaign. Promoted under the slogan "Nueva Armadura" (New Armor), the bespoke strip draws direct inspiration from the team's historical identity and famous nickname, "Los Cruzados" (The Crusaders).

The Puma Universidad Católica 2026 special shirt combines a dark grey and black base with a detailed, repeating chevron scale pattern across the front and back, mimicking medieval chainmail and battle plate armor. A solid black horizontal band across the chest accommodates the white BICE sponsor logo, complemented by solid black raglan sleeves and a matching crew-neck collar. Monochromatic white accents are used for the Puma cat logos and the simplified UC crest.

To complete the battle-ready aesthetic, the jersey is paired with black shorts and black socks adorned with crusader cross detailing. The special edition kit went on sale through the club's official channels ahead of its scheduled debut on the pitch.

Puma and Stade de Reims have officially unveiled the club's new third shirt for the 26-27 campaign. The design serves as a tribute to the historic Circuit de Gueux racing track located just outside the city, marking the 100th anniversary of its opening in 1926.

The Puma Stade de Reims 26-27 third jersey is predominantly black, accented by curved light grey brush-stroke graphics across the body that resemble skid marks on asphalt. A contrasting grey V-neck collar, matching cuffs, and grey side panels complete the frame, while the club crest, manufacturer branding, and sponsor prints appear in clean monochrome white.

A standout finishing touch can be found at the lower hem in the form of a special commemorative jock tag. The badge features the Circuit de Gueux layout, the French tricolor, a checkered flag motif, and the inscription "100 ANS 1926-2026". The new third kit is available through the club's official webshop.

Algerian Ligue Professionnelle 1 side CR Belouizdad have officially unveiled their new home kit for the 26-27 season, produced by Puma. Designed as a celebration of the club's legacy and identity, the shirt brings a classic look back to the forefront for the capital side.

The Puma CR Belouizdad 26-27 home shirt is predominantly red, anchored by a bold white chevron across the chest. It incorporates a white V-neck collar, patterned white sleeve cuffs, and a subtle "1962" detail on the sleeve honoring the year of the club's founding. The CRB crest with its championship star is placed over the chest alongside white Puma branding and the logo of main sponsor Madar Holding.

Built with Puma's dryCELL performance fabric and RE:FIBRE recycled materials, the new jersey is completed by matching red shorts and red socks.

Chelsea star and key Puma athlete Morgan Rogers has been spotted testing an intriguing all-white prototype during training, providing the first clear look at what is expected to be the next-generation Puma Future 10 football boots.

The most striking detail of the blackout/whiteout boot is a completely overhauled upper construction. Shifting away from the FUZIONFIT systems that defined recent iterations including the Future 9, the prototype features a distinct honeycomb-patterned structure. This textured webbing strongly recalls Puma's original Netfit concept from early Future models, hinting at a revived or modernized take on fully customizable lockdown and dynamic fit.

Along with the revamped upper, the boots appear to feature a low-profile knit collar and a lightweight soleplate tailored for agility and sharp turns. With top endorsers like Rogers already putting prototypes through their paces, the next-gen Puma Future 10 is expected to debut in late 2026 or early 2027 during the 26-27 season.

FK Bodø/Glimt and Puma have officially unveiled the Norwegian club's new third kit for the 2026 season. Designed around a striking nocturnal theme, the shirt pays tribute to the country's essential night-shift and 24/7 workers, ranging from bakers and healthcare staff to ferry crews, airport maintenance personnel, and drivers.

The Puma Bodø/GlimPuma26 third jersey features a black base contrasted by vibrant neon yellow accents. The defining element is a sharp diagonal lightning-bolt stripe cutting across the front and sleeves, directly referencing high-visibility reflective tape commonly found on industrial workwear. The club crest, Puma cat logos, and all partner branding—including front-of-shirt sponsor SpareBank 1 Nord-Norge and Elkem—are executed in monochrome neon yellow to maintain a unified, high-contrast look.

Aligning with the club's PULS values and Puma's ongoing sustainability drive, the kit is manufactured using Puma's RE:fibre initiative, made from 95% recycled textile waste. The 2026 third kit is now available through the club's official online and physical stores, as well as select international retailers.

Norwegian Eliteserien side Lillestrøm SK has officially revealed a dedicated European kit collection designed by Puma for their 26-27 continental campaign. Following their 2025 Norwegian Cup victory that secured their return to the continental stage, the club unveiled the special shirts under the campaign slogan "Fra Romerike til Ævropa" ahead of their UEFA Europa League fixtures.

The home European shirt embraces a strong 1990s aesthetic in Lillestrøm's traditional yellow and black palette. It features a distinctive black band across the chest that frames the Puma cat and club crest, accompanied by a retro fold-over collar with white detailing, black accents along the sleeves, and the Romerike Sparebank sponsor on the front.

Accompanying the yellow home shirt is an away strip dressed in traditional red and black vertical stripes, finished with a neat crew collar, white branding, and the official UEFA Europa League competition and UEFA Foundation sleeve badges. A teal gradient jersey rounds out the European wardrobe, offering an alternative look for the Norwegian club during their European travels.

CD Santa Clara has officially unveiled its new 26-27 third kit made by Puma. Officially named "Camisola Azul," the shirt completes the Portuguese club's wardrobe for the season, following the earlier launches of their red home and white away strips.

The Puma CD Santa Clara 2026-27 third jersey features a royal blue base decorated with an undulating wave graphic composed of tonal halftone dots across the front. Inspired by the Atlantic Ocean, the Azorean skies, and the archipelago's famous blue hydrangeas, the shirt incorporates contrasting white accents along the V-neck collar and sleeve cuffs. Centered on the chest sits the regional flag of the Azores, flanked by the white Puma cat logo and the monochrome blue-and-white Santa Clara crest.

Matching blue shorts and blue socks complete the full Santa Clara 26-27 third uniform. The kit goes on sale at the club's official physical stores over the weekend before becoming available online.

Portuguese club CD Santa Clara and Puma have officially unveiled the team's new third kit for the 26-27 season. Named the "Camisola Azul," the new strip pays tribute to the club's Azorean roots, drawing inspiration from the open Atlantic Ocean, the island skies, and the vibrant blue hydrangeas that blossom across the landscape of São Miguel under the campaign motto "Dos Açores, Floresce."

The Puma Santa Clara 26-27 third shirt features a rich royal blue base decorated with an undulating wave graphic built from tonal halftone dots across the front. Contrasting white trims accent the V-collar and sleeve cuffs, while all sponsor logos appear in white. The club crest is rendered in blue and white, accompanied by the regional flag of the Azores positioned neatly at the center of the chest. Blue shorts and matching blue socks complete the new ensemble.

Puma and Stade de Reims have officially unveiled the club's new third shirt for the 26-27 campaign. The design serves as a tribute to the historic Circuit de Gueux racing track located just outside the city, marking the 100th anniversary of its opening in 1926.

The Puma Stade de Reims 26-27 third jersey is predominantly black, accented by curved light grey brush-stroke graphics across the body that resemble skid marks on asphalt. A contrasting grey V-neck collar, matching cuffs, and grey side panels complete the frame, while the club crest, manufacturer branding, and sponsor prints appear in clean monochrome white.

A standout finishing touch can be found at the lower hem in the form of a special commemorative jock tag. The badge features the Circuit de Gueux layout, the French tricolor, a checkered flag motif, and the inscription "100 ANS 1926-2026". The new third kit is available through the club's official webshop.

Algerian Ligue Professionnelle 1 side CR Belouizdad have officially unveiled their new home kit for the 26-27 season, produced by Puma. Designed as a celebration of the club's legacy and identity, the shirt brings a classic look back to the forefront for the capital side.

The Puma CR Belouizdad 26-27 home shirt is predominantly red, anchored by a bold white chevron across the chest. It incorporates a white V-neck collar, patterned white sleeve cuffs, and a subtle "1962" detail on the sleeve honoring the year of the club's founding. The CRB crest with its championship star is placed over the chest alongside white Puma branding and the logo of main sponsor Madar Holding.

Built with Puma's dryCELL performance fabric and RE:FIBRE recycled materials, the new jersey is completed by matching red shorts and red socks.

FK Bodø/Glimt and Puma have officially unveiled the Norwegian club's new third kit for the 2026 season. Designed around a striking nocturnal theme, the shirt pays tribute to the country's essential night-shift and 24/7 workers, ranging from bakers and healthcare staff to ferry crews, airport maintenance personnel, and drivers.

The Puma Bodø/GlimPuma26 third jersey features a black base contrasted by vibrant neon yellow accents. The defining element is a sharp diagonal lightning-bolt stripe cutting across the front and sleeves, directly referencing high-visibility reflective tape commonly found on industrial workwear. The club crest, Puma cat logos, and all partner branding—including front-of-shirt sponsor SpareBank 1 Nord-Norge and Elkem—are executed in monochrome neon yellow to maintain a unified, high-contrast look.

Aligning with the club's PULS values and Puma's ongoing sustainability drive, the kit is manufactured using Puma's RE:fibre initiative, made from 95% recycled textile waste. The 2026 third kit is now available through the club's official online and physical stores, as well as select international retailers.

CD Santa Clara has officially unveiled its new 26-27 third kit made by Puma. Officially named "Camisola Azul," the shirt completes the Portuguese club's wardrobe for the season, following the earlier launches of their red home and white away strips.

The Puma CD Santa Clara 2026-27 third jersey features a royal blue base decorated with an undulating wave graphic composed of tonal halftone dots across the front. Inspired by the Atlantic Ocean, the Azorean skies, and the archipelago's famous blue hydrangeas, the shirt incorporates contrasting white accents along the V-neck collar and sleeve cuffs. Centered on the chest sits the regional flag of the Azores, flanked by the white Puma cat logo and the monochrome blue-and-white Santa Clara crest.

Matching blue shorts and blue socks complete the full Santa Clara 26-27 third uniform. The kit goes on sale at the club's official physical stores over the weekend before becoming available online.

Norwegian Eliteserien side Lillestrøm SK has officially revealed a dedicated European kit collection designed by Puma for their 26-27 continental campaign. Following their 2025 Norwegian Cup victory that secured their return to the continental stage, the club unveiled the special shirts under the campaign slogan "Fra Romerike til Ævropa" ahead of their UEFA Europa League fixtures.

The home European shirt embraces a strong 1990s aesthetic in Lillestrøm's traditional yellow and black palette. It features a distinctive black band across the chest that frames the Puma cat and club crest, accompanied by a retro fold-over collar with white detailing, black accents along the sleeves, and the Romerike Sparebank sponsor on the front.

Accompanying the yellow home shirt is an away strip dressed in traditional red and black vertical stripes, finished with a neat crew collar, white branding, and the official UEFA Europa League competition and UEFA Foundation sleeve badges. A teal gradient jersey rounds out the European wardrobe, offering an alternative look for the Norwegian club during their European travels.

Portuguese club CD Santa Clara and Puma have officially unveiled the team's new third kit for the 26-27 season. Named the "Camisola Azul," the new strip pays tribute to the club's Azorean roots, drawing inspiration from the open Atlantic Ocean, the island skies, and the vibrant blue hydrangeas that blossom across the landscape of São Miguel under the campaign motto "Dos Açores, Floresce."

The Puma Santa Clara 26-27 third shirt features a rich royal blue base decorated with an undulating wave graphic built from tonal halftone dots across the front. Contrasting white trims accent the V-collar and sleeve cuffs, while all sponsor logos appear in white. The club crest is rendered in blue and white, accompanied by the regional flag of the Azores positioned neatly at the center of the chest. Blue shorts and matching blue socks complete the new ensemble.

AC Milan legend Nelson Dida has been spotted wearing the club's home kit, bringing a wave of nostalgia to Rossoneri supporters. The legendary Brazilian goalkeeper, who spent a trophy-laden decade at San Siro winning two Champions League titles and a Serie A crown, showed that the classic red and black look fits club icons seamlessly.

The jersey is designed by Puma and marks a return to classic style, featuring traditional thick red-and-black vertical stripes across the body. White sponsor and manufacturer logos complement the iconic colorway, along with refined collar and cuff detailing that blends heritage with modern performance aesthetics.

Seeing Dida sporting an outfield home jersey rather than his familiar goalkeeper attire was a pleasant surprise for fans, highlighting the enduring connection between the club's celebrated history and its modern visual identity.

Chelsea star and key Puma athlete Morgan Rogers has been spotted testing an intriguing all-white prototype during training, providing the first clear look at what is expected to be the next-generation Puma Future 10 football boots.

The most striking detail of the blackout/whiteout boot is a completely overhauled upper construction. Shifting away from the FUZIONFIT systems that defined recent iterations including the Future 9, the prototype features a distinct honeycomb-patterned structure. This textured webbing strongly recalls Puma's original Netfit concept from early Future models, hinting at a revived or modernized take on fully customizable lockdown and dynamic fit.

Along with the revamped upper, the boots appear to feature a low-profile knit collar and a lightweight soleplate tailored for agility and sharp turns. With top endorsers like Rogers already putting prototypes through their paces, the next-gen Puma Future 10 is expected to debut in late 2026 or early 2027 during the 26-27 season.

Puma has officially launched the special-edition 'Level Up' boot pack for the 26-27 season. Drawing inspiration from classic 8-bit video games and retro arcade culture, the collection delivers a distinct aesthetic with pixelated artwork and bright colors across the Ultra Nitro and Future silos.

The Ultra Nitro speed boot comes in an electric yellow base accented with multi-colored 8-bit graphics along the side and soleplate, complete with a pixelated Puma logo. The Future creative boot features a bright blue upper covered in arcade-themed graphics, including pixelated health bars, heart meters, and retro controller details.

As a limited-edition release for the start of the 26-27 season, the Puma 'Level Up' pack will be worn on pitch by select Puma players and is now available at select retailers and online.

Ahead of the new season, Puma has officially unveiled its new 2026-27 Whiteout Pack, continuing a long-standing tradition.

As expected, the collection features a clean white base across the range, with each of the three boot silos accented by its own distinctive color. The result is a unique identity for every silo while adding just the right touch of flair.

England goalkeeper Jordan Pickford has been spotted wearing the next-generation Puma Ultra football boots and matching goalkeeper gloves. The Everton shot-stopper debuted the unreleased Puma collection during the 2026 World Cup match between England and Mexico. Big thanks to @marcadegol.

Pickford's choice of footwear and gloves highlights Puma's latest advancements, specifically featuring the brand's NITRO technology. The upcoming Puma Ultra boots appear to have a modified upper design and soleplate tailored for lightweight performance and responsiveness. The corresponding goalkeeper gloves also incorporate this new tech, offering an early look into what Puma has planned for its future equipment line.

While Pickford is already playtesting the gear on the biggest international stage, Puma has yet to officially launch this new generation of the Ultra series to the public. Expect a full release in the coming weeks ahead of the 26-27 club season.

Following just two matches at the tournament, close-up photos shared by @abcdefutbol reveal noticeable peeling and paint loss on the soleplate of the boots. This early degradation of a premium football boot raises questions about the materials used for the brand's latest footwear releases.

The boot issues add to a growing list of durability concerns for Puma during the 2026 tournament. Multiple national teams, including Morocco, Egypt, Paraguay, and Czechia, have experienced torn jerseys during match play.

Cristiano Ronaldo turned heads ahead of Portugal's 2026 World Cup match against DR Congo by arriving at the stadium wearing Puma sneakers. The Portuguese captain, making his record sixth World Cup appearance, paired his Portugal national team jersey with the Salehe Bembury Puma Velum Nitro collaboration sneakers.

The 2026 World Cup is underway, and fans and commentators have quickly noticed a striking similarity in the footwear of the players. Across the pitch, pink has emerged as the dominant boot color. ESPN Brazil narrator @LARGOESPN recently highlighted this phenomenon on social media, pointing out the uniform pink cleats worn by numerous players during the opening matches of the tournament.

This trend is the result of all major sportswear giants launching pink-themed boot collections specifically for the 2026 World Cup. Adidas introduced the 'Road to Glory' pack, Nike unveiled the 'Breakout' collection, and Puma released the 'Showtime' pack. Even other brands like New Balance have adopted similar pink tones for their sponsored athletes. This widespread alignment on a single color has led to a noticeable loss of brand distinction on the pitch, with many observers noting the curious coincidence of all major brands opting for almost the exact same shade.

While the vibrant pink boots certainly stand out and offer a bright summer aesthetic, the uniformity has sparked discussion among fans. Some appreciate the bold look, while others miss the variety and clear brand identification that usually characterizes World Cup boot collections. As the 2026 World Cup progresses, this sea of pink cleats will undoubtedly remain a defining visual element of the tournament.