2026 World Cup Boot Battle: Nike and Adidas Neck and Neck
Jun 15, 2026, by Chris
- Boot Market Leaders: Nike holds a slight lead over Adidas in boot share at the 2026 World Cup, outfitting 42.6% of players compared to Adidas' 40.3%.
- Dominance of Speed Boots: Speed-focused models like Nike Mercurial (61%) and Adidas F50 (54.2%) are overwhelmingly the most popular choices among players from their respective brands.
- Puma's Third Place: Puma is a distant third in market share with 10.2%, with its Future silo being the most popular choice among its athletes.
The battle for boot supremacy at the 2026 World Cup is incredibly close, with Nike and Adidas dominating the pitches across North America.
Nike Edges Adidas in 2026 World Cup Boot Shares
According to data compiled by Fútbol Emotion, Nike holds a slight lead as the most worn brand at the tournament, outfitting 42.6% of players. Adidas is right behind, claiming a 40.3% share of the boot market. Puma sits in a distant third place with 10.2%, while challenger brands like Mizuno (2.4%), Skechers (1.7%), and New Balance (1.2%) make up the remainder of the field.
Looking at the specific models chosen by players, speed boots continue to rule the modern game. For Nike, the Mercurial is the undisputed favorite, worn by a massive 61% of their athletes. The Phantom silo follows at 24.8%, with the classic Tiempo at 12.2%. A similar trend is visible for Adidas, where the revived F50 leads the way at 54.2%. The Predator is the choice for 32.8% of Adidas players, while the Copa sits at 11%. Interestingly, a tiny fraction of players are still lacing up in discontinued models like the Nike Hypervenom, Nike Magista, and Adidas Nemeziz.
Puma's roster is similarly top-heavy, led by the Future silo which is worn by 56.6% of their athletes. The speed-focused Ultra accounts for 33.4%, and the heritage-inspired King makes up the final 10%. The data confirms that while Puma has solidified its position as the clear third brand in football, the World Cup remains a fierce two-horse race between the Swoosh and the Three Stripes.
AJ Auxerre 26-27 Third Kit Released
French Ligue 1 side AJ Auxerre and technical partner Macron have officially unveiled the club's new third kit for the 2026-27 season. The new release completes Auxerre's set of match wear for the campaign, following the earlier launches of their retro-inspired home kit and black away strip.
The Macron Auxerre 2026-27 third jersey is predominantly blue and centers around a broad vertical navy stripe running down the middle, framed by two thin white boundary lines. In a centrally aligned setup, both the white Macron Hero and the AJ Auxerre crest are applied in silicone on the navy chest panel. A navy crew neck collar and matching sleeve cuffs feature contrasting white tipping, while "AJ AUXERRE" is embroidered in white on the upper back neck.
Matching blue shorts featuring navy and white edge striping and blue socks with a navy band topped by white trim round off the look.
Special FC Metz Robert Pirès 26-27 Testimonial Kit Released
French club FC Metz and kit supplier Kappa have officially unveiled a limited-edition collector's shirt to celebrate the testimonial match of club icon Robert Pirès, set to take place on October 6, 2026, at the Stade Saint-Symphorien.
The special jersey pays homage to Metz's memorable 1996 kit, the season Les Grenats lifted the Coupe de la Ligue with Pirès playing a central role. Reinterpreting the distinct graphic side motif of that era, the shirt features a rich garnet base paired with an intricate geometric graphic panel running down the side, an elegant white polo collar, and a centrally placed Kappa Omini logo alongside the club's traditional Lorraine cross crest. The back showcases Pirès' famous name and number 7 in a retro font, completed by a commemorative jocktag patch at the hem.
The limited-edition jersey is available for pre-order in strictly limited numbers via Metz's online store. It will be donned on pitch during the testimonial event, which brings together legends from Metz, Arsenal, and the France national team to celebrate the career of the 1998 World Cup winner where his professional journey first began.
Brighton Become First Team to Wear Anniversary Kit in the Premier League in 18 Years
In their recent 3-0 victory over Arsenal, Brighton debuted a special 125th-anniversary kit, making them the first team since Manchester United in 2008 (who marked the 50th anniversary of the Munich air disaster) to wear a commemorative jersey in the Premier League.
Clause 13, Section M of the Premier League regulations strictly limits clubs to three registered kits per season, making special exemptions exceptionally rare.
Other kit exemptions over the years have been few and far between: Man City wore a one-off gold sponsor detail on the final day to celebrate their title triumph in the last match of the 20-21 season, while Newcastle had to turn a pre-match tee into an official match kit to fix an emergency kit clash against Brighton in 22-23.
Thanks to our partner @whatthekit_x for the interesting spotted and the collage.
To Never Be Worn: TSV 1860 München 26-27 Oktoberfest Kit Released
The new TSV 1860 München 26-27 Oktoberfest kit has been officially released by Joma through the club's merchandising company. However, mirroring the previously revealed 26-27 home shirt, this special Wiesn design will never be worn in an official match. Following the insolvency of the club's professional division and forced relegation to the Regionalliga Bayern, 1860 München severed ties with Joma and partnered with local Munich supplier Societas for their on-pitch kits.
The Joma 1860 München 26-27 Oktoberfest jersey presents a classic Bavarian aesthetic based on a clean white shirt. Running vertically down the left side beneath the crest is a light blue and white Bavarian rhombus pattern, framed on both sides by delicate floral vine graphics reminiscent of traditional Trachten embroidery. A dark navy V-neck collar and matching sleeve cuffs complete the look, while the inside neck is detailed with Munich's famous "O'zapft is" festival motto. The front displays the traditional embroidered black lion badge with a championship star, accompanied by dark branding from Joma and primary sponsor die Bayerische.
Brazilian Clubs Defend Betting Sponsors
Corinthians, Palmeiras, São Paulo and Santos have joined forces with the São Paulo Football Federation (FPF) and other Brazilian football bodies to push back against possible restrictions on betting, warning that major changes could have a serious financial impact on the sport.
The reaction comes as the Brazilian government prepares a possible executive order to ban online casino operations, while further restrictions on sports betting are still being discussed. Clubs are concerned that tighter rules could put existing sponsorship deals and an important source of football revenue at risk.
And the numbers show why. 13 of the 20 Série A clubs currently have a betting company as their main shirt sponsor, with the combined value of these deals estimated at more than R$1 billion per season. Flamengo (Betano), Fluminense (Superbet), Botafogo (Vbet), Palmeiras (Sportingbet), Corinthians (Esportes da Sorte), São Paulo (Superbet)...
The debate comes as major European leagues have moved in the opposite direction. Italy introduced a broad ban on gambling advertising and sponsorship in 2018, while Spain introduced strict restrictions covering betting advertising and shirt sponsorships from the 2021-22 season. In England, Premier League clubs agreed to remove gambling sponsors from the front of matchday shirts from the 2026-27 season, although other forms of gambling partnerships remain possible.
What do you think of Brazilian clubs pushing back against possible betting restrictions? Let us know your thoughts in the comments below.
