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Aston Villa have officially announced Visit Rwanda as the club's new Principal Partner, Official Tourism Partner, and Official Coffee Provider.

Starting from the 26-27 season, the Visit Rwanda logo will appear on the front of all men's, women's, and academy team shirts. The partnership expands the Rwanda Development Board's strategy of utilizing high-profile football sponsorships to promote global tourism.

Described as the most lucrative sponsorship deal in Aston Villa's history, reports indicate the agreement is worth up to £20 million per year including bonuses.

National League North side Brackley Town FC have officially launched their new Adidas home and away kits for the 26-27 season.

Produced in collaboration with Pro Direct Soccer, the Brackley Town 26-27 home shirt features the club's traditional red and white stripes. The Brackley Town 26-27 away shirt introduces a sleek look with a black base complemented by striking golden-yellow pinstripes.

Both the new home and away kits are available to purchase online, retailing at £50 for adult sizes and £45 for youth sizes.

The new Legia Ladies 26-27 kits has been officially unveiled. Made by Adidas in collaboration with the Legia Foundation (Fundacja Legii), the new Legia Ladies 26-27 jerseys feature nice collared designs.

Instead of using the standard initials like the others, José Mourinho decided to print his own personal brand logo on his Real Madrid training shirt. Big thanks to @jerseystory_vn for the collage.

This is a habit of "The Special One." He has done this at many of his previous clubs, including Benfica, Fenerbahçe, and AS Roma.

We can give an official look at the Adidas Ajax 2026-27 away kit, big thanks to @KamilBerberler.

The Adidas Ajax 26-27 away shirt introduces a unique design that pays tribute to the club's rich history. According to the leak, the look is inspired by the legacy of their former home ground, De Meer Stadion. Additionally, the colors used on the kit are said to draw from ancient Greek vases depicting the hero Ajax the Great, after whom the club is named.

We can give an official look at the Adidas Liverpool 2026-27 away kit, big thanks to @KamilBerberler.

The Adidas Liverpool 26-27 away shirt draws inspiration from the club's iconic European match tickets from the 1970s and 1980s. The design pays homage to Liverpool's rich history in continental competitions, capturing the visual aesthetic of classic matchday tickets.

The Adidas Liverpool 26-27 away kit is set to be released on July 28, 2026.

Celtic FC has today announced a new Adidas Culturewear collection alongside the reveal of their new 26-27 away kit.

The collection features a classic, retro-inspired design, incorporating white and dark green - the club's traditional colors.

National League North side Brackley Town FC have officially launched their new Adidas home and away kits for the 26-27 season.

Produced in collaboration with Pro Direct Soccer, the Brackley Town 26-27 home shirt features the club's traditional red and white stripes. The Brackley Town 26-27 away shirt introduces a sleek look with a black base complemented by striking golden-yellow pinstripes.

Both the new home and away kits are available to purchase online, retailing at £50 for adult sizes and £45 for youth sizes.

The new Legia Ladies 26-27 kits has been officially unveiled. Made by Adidas in collaboration with the Legia Foundation (Fundacja Legii), the new Legia Ladies 26-27 jerseys feature nice collared designs.

Instead of using the standard initials like the others, José Mourinho decided to print his own personal brand logo on his Real Madrid training shirt. Big thanks to @jerseystory_vn for the collage.

This is a habit of "The Special One." He has done this at many of his previous clubs, including Benfica, Fenerbahçe, and AS Roma.

We can give an official look at the Adidas Ajax 2026-27 away kit, big thanks to @KamilBerberler.

The Adidas Ajax 26-27 away shirt introduces a unique design that pays tribute to the club's rich history. According to the leak, the look is inspired by the legacy of their former home ground, De Meer Stadion. Additionally, the colors used on the kit are said to draw from ancient Greek vases depicting the hero Ajax the Great, after whom the club is named.

We can give an official look at the Adidas Liverpool 2026-27 away kit, big thanks to @KamilBerberler.

The Adidas Liverpool 26-27 away shirt draws inspiration from the club's iconic European match tickets from the 1970s and 1980s. The design pays homage to Liverpool's rich history in continental competitions, capturing the visual aesthetic of classic matchday tickets.

The Adidas Liverpool 26-27 away kit is set to be released on July 28, 2026.

Celtic FC has today announced a new Adidas Culturewear collection alongside the reveal of their new 26-27 away kit.

The collection features a classic, retro-inspired design, incorporating white and dark green - the club's traditional colors.

Xabi Alonso has taken charge of his first training session as Chelsea manager ahead of the 26-27 season, and he did so wearing a classic pair of football boots. The Spanish manager was spotted at Cobham wearing an Adidas Predator Precision remake, bringing a touch of nostalgia to the pitch as the squad prepares for their upcoming pre-season friendlies later this month.

The Adidas Predator Precision originally launched in the year 2000 and is known for its iconic fold-over tongue and distinctive rubber grip elements. Alonso, who has a long-standing affinity for the Predator silo, opted for this modern remake of the classic boot for his managerial debut on the London club's training ground.

Thanks to Curve Curve for spotting the boots from Chelsea's official Instagram pictures.

We can leak the 6 new images of the new Adidas F50 Hyperfast football boots from the upcoming '2026 Fall' pack. Although it is a fake, the design is identical to the real one.

The boots feature a 'Pulse Mint' upper with navy blue stripes and 'Solar Lemon' yellow accents on the F50 branding.

In an interesting development during the 2026 World Cup, several Colombia national team players could soon be spotted wearing classic football boots. Mexican boot seller @soccerstoremx recently visited the Colombian national team's training camp in Mexico to showcase and sell a selection of iconic vintage cleats directly to the squad.

The visit provided the Colombian players with the opportunity to browse and purchase rare and discontinued models from past eras. With the players getting their hands on these classic boots, it raises the possibility that some of them will lace up in vintage footwear during their upcoming 2026 World Cup fixtures.

While modern boot technology dominates international tournaments, the appeal of classic designs remains strong among professional players. It remains to be seen which specific boot models were purchased by the Colombian squad and if any will make an official on-pitch appearance in the coming days.