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Oct 12, 2026 20:15

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by Phan Tich Giay

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Chelsea Sign Multi-Million GAC & AION Automotive Partnership Deal

1 hour ago, by Phan Tich Giay

111 views

Add as preferred source

Chelsea FC have officially teamed up with Chinese automotive giant GAC Group and its electric vehicle brand AION, announcing them as the Official Automotive Partner of the men's team. According to reports, the multi-year sponsorship agreement is worth up to £3 million per year. The expanded deal builds on initial collaborations established during Chelsea's 2026 pre-season tour across Hong Kong and Malaysia.

As part of the partnership, AION will benefit from extensive pitchside and stadium branding at Stamford Bridge during domestic and European fixtures, along with digital content collaborations and interactive fan zones. Chelsea will also utilize AION's European electric fleet, featuring the AION V SUV and the AION UT compact hatchback, which are set to escort the men's squad on selected matchdays in west London.

The commercial agreement supports GAC's One GAC 2.0 international expansion strategy as the Chinese car manufacturer accelerates its rollout across the UK and European automotive markets. For Chelsea, the deal provides another lucrative commercial stream for the 26-27 season and further strengthens their commercial ties in Asia.

Chelsea Sign Multi-Million GAC & AION Automotive Partnership Deal

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