Warrior Football to be re-branded as New Balance in 2015-16?
Aug 22, 2014, by Chris
Warrior Football, the kit supplier for Liverpool, Stoke City, Porto and Sevilla, will be re-branded as New Balance reports The Anfield Wrap, a popular website and magazine. New Balance is a parent company of Warrior Sports, who entered the football market in 2012.
The End of Warrior Football?
Warrior Sports was founded in 1992 by the former Lacrosse player David Morrow producing the game-changing titanium lacrosse shafts. In 2012, Liverpool FC announced at that time record-breaking deal with Warrior Football, a subsidiary of New Balance since 2004.
In late 2012, Warrior unveiled their first football boot, the Warrior Skreamer S-Lite. A few weeks later, the company signed Marouane Fellaini to wear their new Skreamer boots. Warrior Football also managed to sign several more world class players, including Vincent Kompany. It's very likely that Warrior Football will also swoop Samir Nasri and Álvaro Negredo soon, after both Manchester City players played with whiteout Warrior Boots.
This years Warrior kits to be the last as @newbalance pulls plug on @WARRIOR_FTBL, all current kits to be rebranded under @newbalance label
— THE ANFIELD WRAP (@TheAnfieldWrap) August 20, 2014In the case of Warrior Football is re-branded as New Balance, it's uncertain if New Balance keep the three Warrior silos (Skreamer, Gambler, Superheat) or will launch new silos in Summer 2014.
According to the Anfield Wrap, all current kits will be re-branded with the New Balance label from the 2015-16 season.
Warrior was often criticized by fans for their kit designs for the Liverpool 13-14 Away and Third Kits.
Premium Material Returns to the World Cup Champions Badge
Alongside the second star above the crest, Spain officially unveiled a new 3D embossed World Champions badge during their recent 3-2 victory over England in the UEFA Nations League. This badge previously appeared on Spain's jersey after their 2026 FIFA World Cup triumph.
Compared to the heat-applied plastic version seen on Argentina's kits, the new badge from Cromotransfer offers a significantly more premium look, featuring an embossed surface and a multi-layered structure. Before that, Adidas has increasingly shifted to pre-applying tournament and champions badges directly in its manufacturing facilities.
However, this upgrade will be exclusive to the authentic player-version jerseys. The fan-version replica shirts will continue to feature the standard heat-transferred plastic badge.
Big thanks to @whatthekit_x for the collage.
