Norwich City 15-16 Third Kit Is "Made To Be Hated"

It's pretty disgusting. The first-ever Norwich City 2015-16 Premier League Third Kit is truly awful and useless, designed to "love it or hate it". What's going on here?

Norwich City already revealed the new Canaries 15-16 Home and Away Kits, which had been unpopular amongst supporters because of a massive blank space for the sponsor logo. The English Premier League today launched the new Norwich City 2015-16 Third Kit with the hashtag #LoveOrHate to spark debate on social media.

Norwich City 2015-2016 Third Shirt

This is the bold Norwich City 15-16 Third Jersey.

Design-wise, the new Norwich City 15-16 Third Kit boasts a striking horizontal stripes design featuring the traditional club colors, which are also used for the Norwich City Home and Away Kits. The crew neck collar and the sleeve cuffs are navy, while the Errea logo on the front is white.

I wanted to create a design that had the fun factorThere are many reasons why the new Norwich City 2015-2016 Third Kit is useless. It's the first time in the history that Norwich City has a third kit for a Premier League campaign. The most important one is that it clashes with the home and away kits, so it will probably never actually be used.

However, it's not Errea's fault as the shirt was designed by Steve Balmer-Walters, Head of Retail at the Club. He actually said the following.

Steve Balmer-Walters, Head of Retail at the Club, said: "As it is the first time in the club’s history we've had a third kit in the Premier League, I wanted to create a design that had the fun factor and was really out there."

He also tries to explain his design inspiration.

The hoops represent connecting with the community, and the shirt is all about having fun in the community. This shirt is going to be like marmite; you'll either love it or hate it and that’s the fun of it. We encourage fans to let us know what they think by expressing their views via social media.

We think it's ridiculous that a Premier League club launches a bad shirt on purpose, and that the Italian brand Errea has not has resisted this kit (Norwich City and Errea recently extended their kit deal until 2024). What's your take on it? Let us know in the comments section below.