Nike Launches 'CR7: Chapter 1' Video

Nike Football has released a video to commemorate the release of the Nike Mercurial 'Savage Beauty' football boots, designed exclusively for Cristiano Ronaldo.

Nike CR7: Chapter 1 - Savage Beauty

Starring Cristiano Ronaldo, the video seeks the inspirations behind the groundbreaking design that derives from the volcanic island of Madeira where Ronaldo was born. This results in a spectacular boot including a unique lava-inspired all-over print.

Madeira will always be close to my heart,” says Ronaldo. “I’m so happy to represent my island all over the world. It’s a fantastic feeling."

Released earlier today and dubbed 'CR7 Chapter 1', the Nike CR7 Savage Beauty cleat is the first entry in a series chronicling Cristiano Ronaldo's past, with six more chapters to follow over the next few seasons.