"We have never offered €1 Billion" - Adidas Deny Record-Breaking Germany Kit Deal Offer
Oct 2, 2015, by Chris
Adidas CEO Herbert Hainer disclaimed that the German brand has offered €1 billion to extend the contract with the German national football team in a 10-years contract.
In early September 2015, German newspaper BILD reported that Adidas is set to sign a record-breaking kit deal to renew their current deal with the reigning World Cup champions, which expires in 2018.
Adidas CEO Hainer Disclaims €1 Billion Adidas Kit Deal Offer
Germany x Adidas.
Herbert Hainer announced that he believes that the contract negotiations between the German Football Federation (DFB) and Adidas would be completed within six months. This would be necessary as it takes at least 18 months to design and produce the new Germany 2018 World Cup Kits.
"We've never offered the German Football Federation one billion Euro. This is a sum which is 'leaked' to influence things", clarified Adidas CEO Hainer.
"It's logical that we want to continue our decade-long partnership with the German Football Federation. We have been and are partners in good and bad times. The German national football team and Adidas just belong together", said Hainer.
"It's logical that a contract must makes sense for both parties. We rate the price-performance ratio of every club, federation and athlete. How much attention and sales gives us a partnership? It's the same procedure for the DFB. We won't retain the German national team at any costs. There is an pain threshold, which is defined internally", Hainer continued.
He also said that smaller sportswear manufacturers such as Under Armour and Puma have no chance to supply the kits for the German national team. Therefore, it would be only a duel between US-giant Nike and Adidas that determines who will make the Germany Jerseys from 2018.
Adidas or Nike? Continuity or complete novelty? Which kit supplier for Germany national team do you favor? Let us know in the comments below, and also check out the History of the Germany Home Kit.
Doncaster Rovers 26-27 Third Kit Released
League One side Doncaster Rovers have officially unveiled their new 26-27 third kit, designed and manufactured by local brand Oxen in collaboration with Doncaster Racecourse. Under the tagline "Inspired by a Classic. Stitched Into History," the shirt draws inspiration from the colors and pageantry of the prestigious St Leger Stakes, the world's oldest Classic horse race, to celebrate the town's racing, football, and civic heritage.
The kit is centered around a vibrant yellow base accented by a green v-collar, green side panels, and bold red sleeve cuffs, and is completed by a heritage club crest and black sponsor branding.
Set to make its on-pitch debut in their upcoming away clash against AFC Wimbledon, the new strip is now available for purchase.
Alianza Lima 2026 Third Kit Released - Traditional "Señor de los Milagros" Design
Alianza Lima and Nike have officially unveiled the club's 2026 third kit, continuing the revered annual "Camiseta Morada" tradition. Every October, the Peruvian giants temporarily swap their iconic navy and white stripes for purple in honor of El Señor de los Milagros (Lord of Miracles), a Catholic devotion deeply intertwined with the club's identity and heritage since 1971.
The Nike Alianza Lima 2026 third shirt features a rich, deep purple base complemented by lighter lilac accents across the crew collar, shoulder panels, and sleeve cuffs. Elegant metallic gold finishes are applied to both the Nike Swoosh and the club crest on the chest, while white sponsor logos provide sharp contrast across the front and sleeves. Subtle pink detailing outlines the side ventilation inserts, complemented by a bespoke inscription inside the collar that pays homage to the club's enduring devotion.
Set to make its official on-pitch debut on October 11 against Cusco FC during Liga 1 Clausura action, the new purple strip will be worn throughout the month of October. The kit is available for purchase now via Alianza Lima's official club store and select Nike retail channels in Peru.
Grasshopper Club Zürich 26-27 Special Kit Released - 1989-90 Double Tribute
Grasshopper Club Zürich and Adidas have officially launched a special-edition kit for the 26-27 season, which also serves as the club's third strip. The release takes a direct look back into the history books, reviving one of the most iconic shirts in GCZ history from the 1989-90 campaign.
The Adidas Grasshopper 26-27 special jersey is characterized by broad two-tone yellow horizontal hoops across the body and sleeves. Bright light blue accents provide strong contrast on the V-neck collar, Adidas shoulder stripes, sponsor logo, and the monochrome Grasshopper crest, staying faithful to the palette of the retro original.
The shirt pays homage to the side that won the domestic league and cup double in the 1989-90 season. Grasshopper Club Zürich will debut the new kit on the pitch away against FC Thun on September 12, with the strip available immediately to supporters online and in the club shop.
Alianza Lima 2026 Third Kit Released - Traditional Purple 'Blanquimorada'
Peruvian giants Club Alianza Lima and Nike have officially unveiled the club's new 2026 third jersey. Continuing a revered tradition spanning over 55 years, the kit embraces the traditional purple palette in honor of the Señor de los Milagros (Lord of Miracles), which the team will wear during the upcoming October festivities.
The Nike Alianza Lima 2026 third shirt features a deep purple base paired with lighter lilac accents on the round collar, shoulder panels, and sleeve cuffs. Bright gold detailing highlights both the Nike Swoosh and the club crest, complemented by subtle pink accents along the side panels and an inner collar inscription celebrating the club's identity.
The new purple kit will make its official on-pitch debut on October 11, 2026, when Alianza Lima travel to face Cusco FC in Liga 1 action. It is already available for purchase via Nike Peru and Marathon Sports in men's, women's, and children's versions.
AS Roma 26-27 Lifestyle Shirt Revealed - 1994 Design Inspired
The new Adidas AS Roma 1994 retro jacket have been unveiled via the brand's online store. The design is inspired by the 1994 World Cup template, famously worn by Germany, which is given to various Adidas teams.
As for Giallorossi, the jacket uses the club's famous red and yellow colorway, combined with darker diamond pattern up top. It is expected to be worn by the players before games or during walkouts.
What do you think of the new Adidas AS Roma 1994 2026 jacket? Let us know in the comments.
FC Annecy 26-27 Away Kit Released
Ligue 2 outfit FC Annecy and technical sponsor Adidas have officially launched the club's new away jersey for the 26-27 season. Completing the team's set following the earlier arrivals of their home and third shirts, the new alternate look delivers a timeless and elegant aesthetic.
The Adidas FC Annecy 26-27 away shirt is built around a crisp white base, highlighted by a sharp red polo collar. Deep red detailing continues onto the shoulders with the brand's signature three stripes, as well as the Adidas logo on the chest and Annecy's stylized gothic 'A' crest. The club's various sponsor logos, headlined by shipping company MSC alongside regional partners E.Leclerc Annecy, Teamwork, and Haute-Savoie le Département, are also rendered in matching red tones.
The new strip is completed with white shorts and socks, and is set to be worn across their 26-27 Ligue 2 campaign.
FC Südtirol 26-27 Third Kit Released
Italian Serie B club FC Südtirol and technical sponsor Erreà have officially unveiled the new third kit for the 2026-27 campaign. Completing the club's matchday wardrobe alongside the previously launched home and away strips, the design draws strong inspiration from the natural alpine scenery and vineyard landscapes of the South Tyrol region.
The Erreà FC Südtirol 26-27 third jersey arrives in an elegant cream and off-white base complemented by deep forest green accents. A faint, tonal organic pattern runs across the fabric, while the front features the "Südtirol" wordmark alongside the iconic mountain silhouette in dark green, placed directly above main sponsor Alperia. Both the Erreà emblem and the diamond-shaped FCS crest are rendered in a clean monochrome green style.
Contrasting green detailing finishes the rear collar, sleeve cuffs, and side flanks of the shirt. The uniform is completed by matching off-white shorts and socks, both accented with forest green trim and club lettering. The FC Südtirol 26-27 third kit is available through the club's official store.
