Chelsea Sign First-Ever Training Kit Sponsorship Deal
Nov 27, 2015, by Chris
English Premier League club Chelsea yesterday officially announced that Thai energy drink company Carabao will become their first official official training wear partner.
Carabao was founded in 2002 by Thai folk singer and celebrity Aed Carabao. Carabao is an energy drink that was "inspired by the fighting spirit of an individual", according to the official website. The Carabao logo of a buffalo skull featuring a red bird is one of Thailand's most recognizable commercial symbols.
Chelsea Sign Three-Year Carabao Training Shirt Sponsorship Deal
The new Carabao deal is the first-ever training wear deal in the history of the Blues.
While Chelsea did not declared any financial details, The Nation reports that the new Chelsea Carabao sponsorship deal is worth £30m over three years (£10m / season). The Carabao logo will feature on Chelsea players' and staff Adidas training kits from the start of the 2016-17 season until at least 2018-19.
Chelsea joins English Premier League clubs such as Manchester United, who also have an official training wear sponsor. In reference to Chelsea's deal, Manchester United's deal with Aon is worth even more (£15m / season | £120m over eight seasons).
Announcing the agreement, Christian Purslow, Chelsea FC managing director, said: "We are delighted to form a new partnership with Carabao which represents the first time a football club has welcomed a new partner as its training wear sponsor."
"We are confident that adding Carabao to our family of global partners will, under Financial Fair Play rules, further enhance our competitiveness on the field while growing our popularity still further in Thailand where the club has always enjoyed incredible support. In return our global reach will help Carabao enter new markets and become synonymous with the Chelsea name."
Sathien Setthasit, Chairman and CEO of Carabao Group PLC, said: "I feel delighted to be a part of the Chelsea family. For the past 10 years Chelsea has been one of the greatest teams in the Premier League. We are looking to expand into the world market and have found Chelsea to be a good partner to take us worldwide. I believe the partnership between Chelsea and Carabao will take us to the world and help us become very famous from now on."
Getting to know our new partners - Carabao.
Posted by Chelsea Football Club on Thursday, November 26, 2015
Carabao is not new in the world of football. The Thai energy company previously already signed a sponsorship deal with English Championship club Reading.
No More Puma: Capelli Mafra 26-27 Away Kit Released
Portuguese Liga 3 club CD Mafra has unveiled its new 26-27 away kit, marking the beginning of a long-term partnership with Capelli Sport. The brand takes over as the club's official teamwear supplier, replacing previous kit maker Puma starting from the 2026-2027 season.
The Capelli Sport CD Mafra 26-27 away shirt introduces a bespoke design for the team as they compete in the Portuguese third tier. The new release features a customized look tailored to the club, signaling a fresh visual direction for the upcoming campaign.
Adidas Honors Lionel Messi's World Cup Career With Special Boots Campaign
Following his final World Cup appearance, Adidas has launched a special campaign celebrating Lionel Messi's incredible journey on football's biggest stage. Under the banner "Greatest of All Time," the brand pays tribute to the Argentine star by bringing together every pair of boots he has worn across his World Cup tournaments.
The campaign highlights the evolution of Messi's signature Adidas footwear, tracing his history from his tournament debut in 2006 up to the 2026 edition. By featuring all of his iconic World Cup cleats in one place, Adidas offers fans a visual timeline of his career, honoring his legacy and the memorable moments associated with each pair.
The tribute serves as a fitting homage to Messi's unparalleled impact on the sport. It perfectly encapsulates his enduring partnership with Adidas and celebrates his achievements throughout an illustrious international career.
🔹2006: Adidas F50 Tunit 'Argentina'
🔹2010: Adidas F50 Adizero 'Chameleon'
🔹2014: Adidas F50 Adizero Messi 'Battle'
🔹2018: Adidas Nemeziz Messi 'Energy Mode'
🔹2022: Adidas X Speedportal 'Leyenda'
🔹2026: Adidas F50 'El Último Tango'
Górnik Zabrze 26-27 Away Kit Released
Following the release of their home shirt on July 1, Polish Ekstraklasa side Górnik Zabrze have officially unveiled their new 26-27 away kit. Produced by Reebok, who signed as the club's technical partner for the upcoming campaign, the Górnik Zabrze 26-27 away jersey boasts a striking look in black and high-vis red.
Argentina 4-Star Logo Leaked
The 4-star logo that was prepared for Argentina ahead of the 2026 World Cup final has been leaked. As Argentina ultimately lost the match to Spain, this updated crest will never be used.
Notably, the two central stars are intended to be slightly larger than the outer ones, creating a subtle arched visual effect. Every star features the year of the victory - including one for 26.
Had Argentina secured the victory, this new logo would have been immediately used on celebratory merchandise and future kits. Instead, the national team will continue with their current 3-star badge.
CSKA Sofia 26-27 Away Kit Released
Following the launch of the home and third kits earlier this summer, Bulgarian club CSKA Sofia has officially revealed its new Macron 26-27 away kit.
The CSKA Sofia 2026-27 away kit features a tailored design with a polo collar and an all-over pattern crafted into the fabric.
What a Disgrace: Adidas Uses AI For 2-Star Kit Images With Noteable Design Errors
Following Spain's victory at the 2026 World Cup, fans have rushed to the official Adidas Spain website to secure the updated two-star national team jersey. However, instead of using actual product photography for this historic release, Adidas.es has utilized an AI-generated image to showcase the new kit, resulting in highly noticeable design mistakes.
The AI-rendered images fail to accurately represent the actual Spain 26-27 kit, with several key details getting completely wrong. The most glaring issues include the iconic Three Stripes on the shoulders, which are rendered much smaller, like the old regular sized 3 stripes. The Adidas logo on the chest appears unusually small, closely resembling the brand's pre-2023 logo style rather than the current version.
For a monumental product celebrating Spain's second World Cup star, the reliance on inaccurate imagery falls well short of the usual standards expected from Adidas.
Adidas Spain 2026 World Cup Winners 2 Star Kit Edition Released
Following their victory at the 2026 FIFA World Cup, Adidas has officially released the Spain 2026 Home Winners jersey. The special edition kit dropped on July 19 and is currently available for pre-order through official Adidas channels.
The Spain 2026 Home Winners jersey is the same as the regular kit with two additions. It features the Spanish national team kit with two stars, and the official FIFA World Cup 2026 Champions badge placed prominently on the center of the chest.
Fans can purchase the commemorative jersey for 100 USD/100 Euro. Currently, only the fan versions are available for purchase.
Juventus 26-27 Third Kit Leaked - Youth Since 1897
A new image shared by Juventus kit experts @La_Bianconera has revealed a specific detail on the back of the Adidas Juventus 26-27 third kit. Sourced from a kids' version, the shirt features the slogan 'Youth since 1897' positioned just below the collar. The Juventus 2026-27 third kit features a black base with gold and grey accents alongside a distinctive flame pattern on the lower section.
Dinamo Zagreb 26-27 Third Kit Revealed
The new Dinamo Zagreb 26-27 third kit has been officially revealed, featuring a luxurious look in black, gold and red.
Mjällby AIF 26-27 Europa Kits Released
Swedish club Mjällby AIF have officially unveiled their new 26-27 Europa kits, produced by technical sponsor Macron. Designed specifically for the team's European campaign, the collection features a traditional yellow primary shirt alongside a black alternate option. Both kits boast stylish designs.
Spain 2-Star Crest Revealed: Side-by-Side Positioning
Following their victory at the 2026 FIFA World Cup, Spain have earned the right to add a second star to their national team crest. The new star joins the one awarded for their 2010 triumph, marking the nation's second global title.
A detailed visual by Chuyện Áo Đấu provides a great look at the updated RFEF crest. The most important detail is the arrangement of the stars. Rather than stacking the second star above the original one, the two gold stars are positioned side-by-side directly above the traditional Spanish shield.
This side-by-side placement ensures a clean, symmetrical appearance for the crest. The updated two-star logo will become a permanent fixture on Spain's upcoming kits and apparel as they celebrate their status as two-time world champions.