Revealed: Sky Bet Wanted To Become Premier League's Title Sponsor
Chief Sports writer Frank Dunne today revealed at the SpoBiS (Europe's biggest sports business conference) that Sky Bet planned to become Premier League's title sponsor in the case that the league wouldn't have decided to keep sponsorless from the 2016-2017 season.
English Premier League to Be Just Called 'The Premier League' From The 2016-17 season
Last summer, it was revealed that the English Premier League decided not to have a title sponsor from the 2016-17 season. Therefore, the league will be just called 'The Premier League'. The Premier League have been sponsored by Barclays since 2004, while the competition was previously known as FA Barclaycard Premiership.
Massive what-might-have-been from SSI Feb: @frankdunneTVSM told that Sky Bet wanted to replace Barclays if EPL had kept title sponsorship
— Matthew Glendinning (@mattglen) February 2, 2016
A Premier League spokesman said back then: "Barclays has been an excellent partner for the League throughout their sponsorship of the competition and we look forward to working with them in 2015/16, the final season of their title sponsorship."
The Italian Serie A will be likely the only Top 5 league to have a main sponsor from next season (Spanish bank Liga BBVA will also not remain main sponsor for the Spanish 1st and 2nd division from the next season).
Yokohama FC 26-27 Home & Away Kits Released
Japanese J2 League club Yokohama FC have officially released their new Puma 2026-27 home, away, and goalkeeper kits. The new Yokohama FC 26-27 shirts feature an abstract graphic design that represents flow and movement across all the jerseys. The home jersey is predominantly blue, while the away kit is white. The goalkeeper kits complete the collection in red and yellow colorways. The Puma Yokohama FC 2026-27 kits are available to purchase via the club's online store.
Barry Town United 26-27 Kits Released
Welsh Cymru Premier side Barry Town United AFC have officially unveiled their new Macron kits for the 2026-27 season. Produced by the Italian sportswear brand, the newly released collection features bespoke designs tailored for the club's upcoming campaign. Fans looking to purchase the new shirts can currently find them available exclusively at the Macron Sports Hub Cardiff store.
Adidas Extends Belgium Kit Deal Until 2034
The Royal Belgian Football Association and Adidas have officially announced the extension of their kit partnership. The new agreement ensures that the Three Stripes will continue to supply match kits, training wear, and lifestyle gear for all Belgian national teams until 2034.
Adidas and Belgium have been working together in their current stint since the 2014-15 season. This long-term extension means Adidas will remain the technical sponsor for the Red Devils through several upcoming major international tournaments, including the 2030 and 2034 World Cups, as well as the 2028 and 2032 European Championships.
The official announcement was shared via the Belgian Red Devils' social media channels, confirming the continuation of the collaboration. While the financial details of the extended contract have not been disclosed, the deal solidifies Adidas's position as a key long-term partner for the Belgian national teams.