Volkswagen Extends DFB-Pokal Kit Sponsorship Deal
Mar 21, 2016, by Chris
German car makers Volkswagen will remain with their logo on the sleeves of all DFB-Pokal Kits until at least 2022. The new Volkswagen DFB-Pokal sponsorship deal was officially announced today.
Volkswagen and DFB Extend Kit Sleeve Sponsorship Deal Until 2022
VW and DFB extended their deal for six further years.
Volkswagen's deal with the German Football Federation (DFB) began in 2012. The deal was originally signed until 2016, while the new deal that was announced today sees an extension of the contract for six further years. No other contract details were disclosed yet.
"Our commitment in the DFB Cup is a great success story," says Thomas Dental, Sales and Marketing Director of Deutschland Volkswagen PKW. "Nowhere else we can better and broader present what our passion for football is. Football is and remains an important pillar of our sponsoring strategy."
Did you expect that Volkswagen would extend their deal with the DFB-Pokal after the car makers not renewed their deals with clubs such as Schalke 04 and 180 München? Let us know in the comments below.
Red Next-Gen Adidas F50 Messi 26-27 Signature Boots Leaked
Thanks to PJ, we get a clearer look at the upcoming next-generation Adidas F50 Lionel Messi signature boots for the 26-27 season. The next Messi signature cleats feature a vibrant red upper combined with white side striping and black accents, alongside a fold-over tongue displaying Messi's personal logo.Red Next-Gen Adidas F50 Messi 26-27 Signature Boots Leaked - 6 New Pictures
Unfitting Multicolor Logo: Manchester United Unveil Microsoft Surface as New Back-of-Shirt Sponsor
Manchester United have officially introduced Microsoft Surface as their new back-of-shirt sponsor starting from the 26-27 season. The new branding replaces Microsoft Copilot, which previously featured on the back of the jerseys during the past two campaigns. The back-of-shirt placement comes as part of the club's ongoing primary shirt sponsorship deal with Snapdragon, which grants Qualcomm the right to nominate partner brands for secondary kit positioning.
The Microsoft Surface branding, featuring the company's four-color square logo alongside white typography, sits directly beneath the squad numbers.
Unfortunately, this colorful logo totally mismatches with the rest of the kit, resulting in an cheap-looking appearance.
It was debuted on-pitch during Manchester United's pre-season fixtures, including matches in their new blue 26-27 away kit. For the upcoming 26-27 campaign, the logo will appear on the men's first-team shirts during pre-season and domestic cup matches such as the FA Cup and League Cup, while remaining absent during Premier League and European fixtures.
Additionally, the Microsoft Surface logo will feature on the back of all Manchester United Women's team shirts for domestic matches across the 26-27 campaign, as well as on select academy team kits. As part of the expanded collaboration between Snapdragon, Microsoft, and Manchester United, the brands are also launching limited-edition co-branded Surface hardware for fans.
CONMEBOL Introduces Custom Champions Badges for Copa Libertadores Knockout Stage
Starting from the Round of 16 of the 2026 Copa Libertadores, CONMEBOL is introducing an updated, fully personalized champions badge for former tournament winners, as reported by chuyenaodau and jerseystory_vn.
Previously, former champions wore a uniform gold patch featuring the tournament logo and the total number of titles won. The new design moves away from the generic template: the shield-shaped badge now features the club's official colors and subtle graphic patterns in the background, alongside the iconic Copa Libertadores trophy, a large title count, and the specific years in which the club won the competition.
Early images reveal customized versions for several qualified sides, including Boca Juniors displaying six titles in blue and gold, alongside Flamengo, Palmeiras, and Fluminense.
Last Chance: FC Augsburg 26-27 Home Shirt Giveaway
As you maybe saw already, we have partnered with Bundesliga club FC Augsburg to offer our followers the chance to win an official FC Augsburg 26-27 home shirt.
To enter the giveaway, simply follow both @Footy_Headlines and @FCAugsburg on X, in addition to liking and reposting the contest announcement. The winner will be announced on July 26, 2026.
3 Adidas Boca Juniors 26-27 Retro Collections Leaked
Adidas is set to launch three retro and lifestyle collections for Boca Juniors during the 26-27 season. Huge thanks to Boca expert @marto_m3 and @KamilBerberler for the info.
The Argentine club will receive a "modern" Adidas Originals line alongside two historical capsule collections inspired by the iconic Stadium 1994 and EQT 1992 templates.
The main 26-27 Originals collection includes a track jacket, kangaroo hoodie, crewneck tee, woven shorts, and graphic t-shirt. The pieces feature the classic Adidas Trefoil logo paired with a starless Boca Juniors shield, adopting a dark blue and yellow color scheme with white detailing on the zip-up track jacket. This line aligns Boca Juniors with top European Adidas clubs receiving similar OG lifestyle drops.
In addition, the retro expansion brings back legendary nineties designs. The Linea Stadium 1994 range revives the distinctive blue and yellow diamond pattern across white jacket shoulders and matching shorts, while the Linea EQT 1992 series reproduces the bold shoulder block graphics on white and blue retro jerseys and track pants.
Tromsø IL 26-27 European Kits Released
Norwegian Eliteserien club Tromsø IL and equipment supplier Select have officially unveiled the club's new European kits for the 26-27 campaign. The special collection arrives as the Arctic team prepares for their international matches following qualification for UEFA competition.
The home kit maintains Tromsø's iconic look with classic red and white vertical stripes, featuring a clean crew-neck collar and matching sleeve cuffs. Gold text on the upper back reads "HUNDRE ÅR I RØDE OG HVITE STRIPER" (A hundred years in red and white stripes), celebrating the club's centenary of wearing their signature colors.
The away kit offers a dark navy base highlighted by a striking graphic depicting a map of Europe rendered in glowing gold constellation-style light dots across the lower front. Both jerseys feature the monochrome Select logo alongside the classic club badge and SpareBank 1 Nord-Norge front sponsorship.
Karşıyaka 26-27 Home & Away Kit Released
Turkish club Karşıyaka SK and kit manufacturer Hummel have officially unveiled the new home and away kits for the 26-27 season.
Staying true to the team's identity, the shirt features classic green and red vertical stripes separated by thin white pinstripes. A clean collar design with subtle red and white accents, along with matching sleeve cuff detailing, completes a refined look rooted in the club's tradition.
The away has a tailored look in white with red and green applications.
Hapoel Haifa 26-27 Away Kit Released
Israeli Premier League side Hapoel Haifa and manufacturer Reebok have officially released the club's new away kit for the 26-27 season. The shirt features a tailored graphic design paying homage to the coastal city of Haifa.
The Reebok Hapoel Haifa 26-27 away jersey features a dark charcoal and black base, accented by vibrant red piping along the collar, sleeve cuffs, and front panel seams. Across the body, a tonal graphic pattern depicts iconic local sights, including the famous Bahá'í Gardens terraces, palm trees, architectural steps, and sea waves.
Completing the kit, the back of the shirt displays white player names and numbers in Hebrew font, alongside local partner branding. The kit is finished with dark shorts featuring red side trim and white sponsor logos.
Real Madrid 1992 Retro & OG T-Shirt Spotted in EA Sports Promo
Adidas' upcoming Real Madrid 1992-inspired EQT retro collection and matching OG t-shirt have been spotted in a new EA Sports promotional campaign. Part of the brand's 26-27 lifestyle range reviving classic 1990s Equipment design language, the collection features bold oversized block accents in white, purple, and black.