PSV Eindhoven Announce Energiedirect.nl Kit Sponsorship Deal
Apr 21, 2016, by Chris
- New Kit Sponsor: Energiedirect.nl will replace Philips as PSV Eindhoven's kit sponsor starting the 2016-17 season.
- Deal Details: The sponsorship deal with Energiedirect.nl is worth €6 million per season for at least three years and includes performance-related bonuses.
- Shared Vision: Both PSV and Energiedirect.nl see themselves as innovative and share similar goals, with Energiedirect.nl aiming to increase brand awareness through the partnership.
PSV Eindhoven today announced that energiedirect.nl will become their new kit sponsor from the 2016-17 season, replacing long-term shirt sponsor Philips.
Energiedirect.nl Becomes New QPR Kit sponsor
The new PSV Eindhoven Energiedirect.nl kit deal is worth €6 million per season and will run for at least three years from July 1 2016. PSV's new deal with Energiedirect.nl also includes performance-related bonuses, while no other contract details were disclosed.
PSV's General Manager Toon Gerbrands is proud to confirm energiedirect.nl as the new main sponsor. "In energiedirect.nl we have found a partner that fits our entrepreneurial vision. It has always been our ambition to be a club that attempts to work in distinctive fashion in a healthy and high-performance environment. We have the courage to innovate and the guts to invest. Innovative entrepreneurship is one of the key factors to achieve our goals. The vision of energiedirect.nl perfectly matches with ours. Energiedirect.nl is a company that wants to stand out from the crowd. PSV shares this character and energy."
Mark van Zon, Commercial Manager of energiedirect.nl, believes PSV parallels with the objectives of energiedirect.nl, the current number four in the energy market, who wants to become a top three player in the near future. "PSV are a great club with a rich history, generally considered one of the top three teams in the Netherlands. PSV are above all a club which seeks innovative ways to realise their ambitions to grow in a clever and effective way, just like energiedirect.nl. Energiedirect.nl tries to make complex affairs in the energy market easily accessible to consumers. Online, with a simple offer, sharp pricing and plain language. We aim to increase our brand awareness and, by cooperating with PSV, to get consumers in the Netherlands acquainted with our unique and straightforward mentality. We are proud to have taken the opportunity of being PSV's main sponsor."
Philips are also delighted with new main sponsor: "We are delighted that energiedirect.nl has been confirmed as PSV's new main sponsor. It provides a solid foundation beneath PSV's future, in which Philips will also be actively involved for the next ten years", said Hans de Jong, CEO Philips Benelux.
Madrid CFF 26-27 Away Kit Released
Spanish Liga F club Madrid CFF has debuted its new Nike away kit for the 26-27 season. Featuring a stealthy black base with a subtle textured chevron pattern, the jersey is highlighted by a central vertical stripe comprised of fluorescent pink bars, inside of which the club name "MADRID CFF" is inscribed in neon volt lettering. The vibrant color scheme is complemented by a volt Nike Swoosh on the right chest, a recolored pink and volt crest, and matching pink sponsor prints across the front, paired with contrasting white shorts and socks.
FC Arouca 26-27 Third Kit Released
Portuguese Primeira Liga club FC Arouca and domestic manufacturer Skita have officially launched the team's new third kit for the 26-27 campaign.
The Skita FC Arouca 26-27 third shirt is predominantly black, highlighted by an intricate tonal floral jacquard pattern embossed across both the front and back of the torso. Fine white trim lines the round crew-neck collar and sleeve cuffs, adding clean contrast to the dark base.
Completing the monochrome look, the FC Arouca crest, Skita branding, and main sponsor bwin all appear in clean white. Black shorts and socks are set to round off the new 26-27 third uniform.