PSV Eindhoven Announce Energiedirect.nl Kit Sponsorship Deal
Apr 21, 2016, by Chris
- New Kit Sponsor: Energiedirect.nl will replace Philips as PSV Eindhoven's kit sponsor starting the 2016-17 season.
- Deal Details: The sponsorship deal with Energiedirect.nl is worth €6 million per season for at least three years and includes performance-related bonuses.
- Shared Vision: Both PSV and Energiedirect.nl see themselves as innovative and share similar goals, with Energiedirect.nl aiming to increase brand awareness through the partnership.
PSV Eindhoven today announced that energiedirect.nl will become their new kit sponsor from the 2016-17 season, replacing long-term shirt sponsor Philips.
Energiedirect.nl Becomes New QPR Kit sponsor
The new PSV Eindhoven Energiedirect.nl kit deal is worth €6 million per season and will run for at least three years from July 1 2016. PSV's new deal with Energiedirect.nl also includes performance-related bonuses, while no other contract details were disclosed.
PSV's General Manager Toon Gerbrands is proud to confirm energiedirect.nl as the new main sponsor. "In energiedirect.nl we have found a partner that fits our entrepreneurial vision. It has always been our ambition to be a club that attempts to work in distinctive fashion in a healthy and high-performance environment. We have the courage to innovate and the guts to invest. Innovative entrepreneurship is one of the key factors to achieve our goals. The vision of energiedirect.nl perfectly matches with ours. Energiedirect.nl is a company that wants to stand out from the crowd. PSV shares this character and energy."
Mark van Zon, Commercial Manager of energiedirect.nl, believes PSV parallels with the objectives of energiedirect.nl, the current number four in the energy market, who wants to become a top three player in the near future. "PSV are a great club with a rich history, generally considered one of the top three teams in the Netherlands. PSV are above all a club which seeks innovative ways to realise their ambitions to grow in a clever and effective way, just like energiedirect.nl. Energiedirect.nl tries to make complex affairs in the energy market easily accessible to consumers. Online, with a simple offer, sharp pricing and plain language. We aim to increase our brand awareness and, by cooperating with PSV, to get consumers in the Netherlands acquainted with our unique and straightforward mentality. We are proud to have taken the opportunity of being PSV's main sponsor."
Philips are also delighted with new main sponsor: "We are delighted that energiedirect.nl has been confirmed as PSV's new main sponsor. It provides a solid foundation beneath PSV's future, in which Philips will also be actively involved for the next ten years", said Hans de Jong, CEO Philips Benelux.
Urayasu D-Rocks Announce Macron Kit Deal
Japanese rugby team Urayasu D-Rocks has officially announced a new kit supplier agreement with Italian brand Macron, which will take effect starting from the 26-27 season. The partnership was facilitated through Alma Sports, Macron's official distributor in Japan, and marks a new era for the Japan Rugby League One side.
Macron replaces Under Armour as the club's official gear supplier, following the conclusion of the previous contract at the end of the 25-26 campaign. The new Macron kits for Urayasu D-Rocks are expected to be revealed soon as the team prepares for the upcoming season.
Lausanne-Sport 26-27 130-Year Anniversary Home Kit Released
Swiss club FC Lausanne-Sport has officially unveiled its new 26-27 home kit, made by Macron. The release celebrates a significant milestone for the team, marking 130 years since its foundation in 1896.
The Macron FC Lausanne-Sport 26-27 home shirt draws direct inspiration from the kit worn during the 1962 Swiss Cup final. It features a classic design that pays homage to the club's rich history, utilizing traditional elements to create a retro aesthetic fitting for the anniversary.
The new FC Lausanne-Sport 26-27 home strip is currently available for pre-order through the club's official online store. Fans will also be able to purchase the kit in person at the physical club shop starting on August 5.
Vélez Sarsfield 2026 Away Kit Released
Argentine club Vélez Sarsfield have officially presented their new 2026 away kit, made by Italian sportswear brand Macron.
The Macron Vélez Sarsfield 2026 away shirt features a tonal blue base, centered around the club's traditional and iconic V-shaped chest band. The design incorporates Macron's signature collar, adding a distinctive touch to the clean look of the jersey while maintaining the team's historic visual identity.
The Macron Vélez Sarsfield 2026 away kit is currently available to purchase through the club's official online store.
Alianza FC 26-27 Home & Away Kits Released
El Salvador side Alianza FC has officially revealed its new home and away kits for the 26-27 season. Made by Adidas, the new shirts will be worn in the upcoming Primera Division campaign.
The Alianza FC 26-27 home and away strips were unveiled today across the club's social media channels. First-team players Tamacas and Juan Monteagudo modeled the new Adidas gear during the official launch presentation.
Newcastle United 26-27 Goalkeeper Away Kit Leaked - Accidentally Sent Out by JD Sports
The new Newcastle United 26-27 goalkeeper away shirt has been leaked in an unusual manner. X user @JakeWeir02 who ordered the Scotland goalkeeper away kit from retailer JD Sports surprisingly received the unreleased Newcastle goalkeeper shirt instead.
The Newcastle United 26-27 goalkeeper away jersey features a simple design, combining a sky blue base with dark logos and accents. It has the same retro crest that is also present on the club's 2026-2027 away shirt, which it is set to be released alongside.
