Banco Santander Becomes New La Liga Naming Sponsor
Jul 21, 2016, by Pat
Spanish bank Santander was today confirmed as new name sponsor of the Spanish football league, replacing another bank in BBVA. The new La Liga Santader logo as well as the official 2016-17 La Liga ball were also unveiled at the event at Santander's Madrid headquarters.
La Liga to Be Known as La Liga Santander
This is the (possibly temporary) new La Liga Santander logo, next to the old Liga BBVA one.
Having only recently unveiled a slightly updated visual identity and new 'La Liga' and 'La Liga 2' names, the first and second Spanish divisions will be known as 'LaLiga Santander' and 'LaLiga 1|2|3', respectively. The name of the second division derives from the name of a customer account the bank is offering, called 'Santander 1 2 3'.
Reportedly winning the bidding against the likes of Samsung an a unnamed Gulf airline, rumored to be Qatar Airways, Santander will sponsor the self-proclaimed 'Best League of the World' for three years.
Official 2016-17 La Liga Santander ball
Do you like the new names for the Spanish first and second divisions? Let us know in the comments below.
No More Mizuno: Reebok Hansa Rostock 26-27 Third Kit Released
German 3. Liga club FC Hansa Rostock and new technical sponsor Reebok have officially unveiled the team's new third kit for the 26-27 season. Completing the club's kit set alongside the previously launched home and away shirts, the release marks another custom design from Reebok in their debut campaign as Hansa's official supplier after taking over from Mizuno.
The Reebok Hansa Rostock 26-27 third shirt reinterprets a classic design from the club's archive, taking direct inspiration from the away jersey worn during the 1999-00 season. It features a sleek black base on the front and back, complemented by vibrant red sleeves that highlight Reebok's signature vector branding. A traditional polo collar tops off the vintage look, paying homage to an era defined by club figures like Timo Lange, Magnus Arvidsson, Victor Agali, and Steffen Baumgart.
Crafted from modern performance fabrics with a contemporary athletic fit, the jersey blends nostalgic late-90s styling with up-to-date sportswear technology. The new Hansa Rostock 26-27 third kit is available now via the club's official online store and physical retail locations.
Crawley Town 26-27 Away Kit Released
English club Crawley Town and technical partner Erreà have officially launched the new 26-27 away kit. Following the design direction established by this season's home uniform, the new alternative strip carries a sleek black and gold color scheme inspired by the club's fiery identity.
The Erreà Crawley Town 26-27 away jersey is predominantly black with a subtle tonal flame pattern running across the front and sleeves as a nod to the Red Devils nickname. All accents are styled in gold, including a recoloured black and gold crest, gold Erreà chest branding, and gold sponsor logos. The inside back collar incorporates 1896, marking the foundation year of the club.
Black shorts and matching black socks complete the new Crawley Town 26-27 away kit by Erreà, which is now available to purchase through the official club store.
