Chelsea Signs Record-Breaking Nike Kit Deal
What had been rumored for some time is now a reality. Chelsea FC just announced it has signed a kit deal with Nike to succeed Adidas and become the Premier League team's kit supplier from the start of the 2017-18 season.
Adidas and Chelsea announced at the end of last season that they have agreed to cut their long-term kit sponsorship short and end it six years earlier than initially planned, at the end of the 2016-17 season.
Chelsea and Nike Sign Long-Term Kit Deal
Chelsea's new Nike kit deal is the most valuable commercial contract for the club ever. No details on the value or duration of the Chelsea Nike kit deal agreement were announced beyond the fact that it's a long-term deal, although it has been reported to be worth around £60 million and run for 15 years (until 2032). This puts it second only to Manchester United's Adidas' contract in the league.
Chelsea director Marina Granovskaia said: “This is an incredibly exciting and important deal for the club. Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership. We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.”
Trevor Edwards, President of the Nike Brand, said: “Chelsea is a world-class club with a rich tradition and passionate fans across the globe. The partnership with Chelsea reinforces our leadership position in football. We are excited to help grow the club’s global reach, serving players and supporters with Nike innovation and design."
The new agreement will see the first-ever Nike Chelsea kits launched in July or August, once the Adidas deal has officially run out. Adidas used to launch new Chelsea kits before the end of each season, so they could be debuted in the last games of the proceeding campaign. This will not be possible with a new shirt supplier coming in, so we expect the Nike Chelsea 17-18 jerseys to be released at the start of pre-season at the earliest
Chelsea x Nike. What are your thoughts on this record-breaking kit supplier deal for Chelsea? Drop us a line below.
Vintage Football Shirts
from Cult Kits
2002/03 Real Madrid Zidane #5 *Centenary* Away Shirt (XL) Adidas
1998/99 Ajax Benni #17 Home Shirt (M) Umbro
2012 Great Britain Adidas Olympics Training Polo (XL)
1999/00 Manchester United Beckham #7 'C/L Winners' Home Shirt (L) Umbro
1980'S Classic Umbro Green/Blue Football Boots (11)
2003/04 Juventus Davids #26 L/S Home Shirt (M) Nike
2001/02 Real Madrid Centenary Rain Jacket (M) Adidas
2001 Real Madrid Zidane #5 Third Shirt (L) Adidas
1994/95 Tenerife Home Shirt (L) Puma
1989/91 Bayern Munich L/S Home Shirt (M) Adidas
NYC Mayor Zohran Mamdani Wears Arsenal Kit Inspired Kurta at Eid al-Adha
New York City Mayor Zohran Mamdani attended Eid al-Adha prayers in the Bronx wearing a kurta based on Arsenal's 2025-26 away shirt. The longtime Arsenal supporter chose the traditional tunic for the Wednesday celebration.
The garment replicates the navy blue design with red lightning bolt patterns from the club's away kit and includes the Emirates Fly Better sponsor logo. Photographs of the outfit circulated widely on social media after the event.
Mamdani, who has supported Arsenal since childhood, combined his fandom with the Muslim holiday observance in the city he leads.
Gillingham 26-27 Away and Third Kits Released
League Two side Gillingham FC has officially revealed its new away and third kits for the upcoming 2026-2027 season. Produced by technical sponsor Macron, the dual launch offers fans two vastly different aesthetics, pairing a highly elegant, retro-inspired away strip with a bold and modern third option.
The new Macron Gillingham 26-27 away shirt introduces a classy and refined look for the club's travels. It features a cream base, anchored by a striking central vertical stripe in teal and green. Adding to the tailored aesthetic is a traditional teal polo collar adorned with blue and white trim, which perfectly matches the detailing on the sleeve cuffs.
In stark contrast, the Gillingham 26-27 third shirt embraces a loud, contemporary design. The alternate jersey is built on a black base that is completely covered by a vibrant purple marbled, liquid swirl graphic pattern. To ensure the branding stands out against the chaotic background, Macron has utilized a striking neon mint green for the manufacturer logo, the central sponsor, and the trim on both the modern V-neck collar and sleeve cuffs.
Which of these two new Gillingham 26-27 kits do you prefer - the classy cream away or the bold purple marbled third? Let us know in the comments below.
Adidas Benfica 26-27 1994 Stadium Track Top Leaked
Apparel tracker @KamilBerberler has posted the first look at an Adidas Benfica Stadium Track Top for the 2026-27 season.
The Adidas Benfica 2026-27 Stadium Track Top follows the look of the other teams, based on the 1994 template. Benfica's edition combines two shades of red with white applications, very similar to Liverpool's.
