Chelsea Signs Record-Breaking Nike Kit Deal
Oct 13, 2016, by Pat
What had been rumored for some time is now a reality. Chelsea FC just announced it has signed a kit deal with Nike to succeed Adidas and become the Premier League team's kit supplier from the start of the 2017-18 season.
Adidas and Chelsea announced at the end of last season that they have agreed to cut their long-term kit sponsorship short and end it six years earlier than initially planned, at the end of the 2016-17 season.
Chelsea and Nike Sign Long-Term Kit Deal
Chelsea's new Nike kit deal is the most valuable commercial contract for the club ever. No details on the value or duration of the Chelsea Nike kit deal agreement were announced beyond the fact that it's a long-term deal, although it has been reported to be worth around £60 million and run for 15 years (until 2032). This puts it second only to Manchester United's Adidas' contract in the league.
Chelsea director Marina Granovskaia said: “This is an incredibly exciting and important deal for the club. Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership. We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.”
Trevor Edwards, President of the Nike Brand, said: “Chelsea is a world-class club with a rich tradition and passionate fans across the globe. The partnership with Chelsea reinforces our leadership position in football. We are excited to help grow the club’s global reach, serving players and supporters with Nike innovation and design."
The new agreement will see the first-ever Nike Chelsea kits launched in July or August, once the Adidas deal has officially run out. Adidas used to launch new Chelsea kits before the end of each season, so they could be debuted in the last games of the proceeding campaign. This will not be possible with a new shirt supplier coming in, so we expect the Nike Chelsea 17-18 jerseys to be released at the start of pre-season at the earliest
Chelsea x Nike. What are your thoughts on this record-breaking kit supplier deal for Chelsea? Drop us a line below.
Wellington Phoenix 26-27 Home Kit Released
A-League club Wellington Phoenix and apparel partner Dynasty Sport have officially unveiled the club's new home kit for the 26-27 season. Celebrating the club's 20th anniversary campaign, the design delivers a direct throwback homage to the inaugural strip worn during the 2007-08 season.
The Dynasty Wellington Phoenix 26-27 home jersey features a predominantly black body accented by distinctive curved yellow and white panels sweeping across the shoulders and flanks, echoing the aesthetics of the club's debut kit. Significant cultural elements are embedded throughout, with the central Te Raukura white feather plume positioned on the chest alongside the club crest, and a tohu pattern incorporated into the side paneling. The inside collar features custom anniversary lettering reading 'Wellington Phoenix 20th Season Anniversary 2007-2027'.
Completed with matching black shorts and black socks, the kit is available immediately via the Phoenix online store and select regional retailers. The men's team features Entelar Group as main sponsor, while the women's edition showcases OPPO on the front.
Adidas National University Philippines 26-27 Kits Released
Adidas has officially unveiled the new football kits for National University (NU) in the Philippines, continuing the brand's ongoing partnership with the NU Bulldogs collegiate teams in the UAAP. As the country's first private, non-sectarian university, NU receives a sharp, bespoke set of uniforms tailored to its athletic heritage.
The new home jersey arrives in the university's classic deep navy blue, highlighted by rich gold accents on the collar, sleeve trim, and signature Three Stripes. A prominent retro-inspired 'National U' wordmark graphic stretches across the chest, complemented by a centered Adidas Performance logo and matching gold squad numbers. Completing the look are navy shorts and socks detailed with gold branding.
The away uniform reverses the aesthetic onto a crisp white base, finished with the same navy and gold chest branding and sleeve detailing. Alongside the outfield jerseys, Adidas also revealed a light pink goalkeeper kit featuring gold trim, giving the NU Bulldogs a complete, unified look across the pitch.