Chelsea Signs Record-Breaking Nike Kit Deal
Oct 13, 2016, by Pat
What had been rumored for some time is now a reality. Chelsea FC just announced it has signed a kit deal with Nike to succeed Adidas and become the Premier League team's kit supplier from the start of the 2017-18 season.
Adidas and Chelsea announced at the end of last season that they have agreed to cut their long-term kit sponsorship short and end it six years earlier than initially planned, at the end of the 2016-17 season.
Chelsea and Nike Sign Long-Term Kit Deal
Chelsea's new Nike kit deal is the most valuable commercial contract for the club ever. No details on the value or duration of the Chelsea Nike kit deal agreement were announced beyond the fact that it's a long-term deal, although it has been reported to be worth around £60 million and run for 15 years (until 2032). This puts it second only to Manchester United's Adidas' contract in the league.
Chelsea director Marina Granovskaia said: “This is an incredibly exciting and important deal for the club. Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership. We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.”
Trevor Edwards, President of the Nike Brand, said: “Chelsea is a world-class club with a rich tradition and passionate fans across the globe. The partnership with Chelsea reinforces our leadership position in football. We are excited to help grow the club’s global reach, serving players and supporters with Nike innovation and design."
The new agreement will see the first-ever Nike Chelsea kits launched in July or August, once the Adidas deal has officially run out. Adidas used to launch new Chelsea kits before the end of each season, so they could be debuted in the last games of the proceeding campaign. This will not be possible with a new shirt supplier coming in, so we expect the Nike Chelsea 17-18 jerseys to be released at the start of pre-season at the earliest
Chelsea x Nike. What are your thoughts on this record-breaking kit supplier deal for Chelsea? Drop us a line below.
"Leak Or Not To Leak": Adidas Playfully Teases Juventus Kit Releases
Adidas Football has taken a cheeky and self-aware approach to modern kit culture by leaning directly into the world of shirt leaks. In a teaser shared across social media captioned "LEAK OR NOT TO LEAK, that’s the question", the brand presented a mock confidential desktop interface styled like an internal investigation into unreleased gear.
The desktop graphic features folders and case files centered around upcoming Juventus kits for the 26-27 campaign. Several genuine product codes are highlighted in the mockup, including KC2294 for the Juventus authentic third jersey and KR4646 for the pink away shirt. Surrounding these are playful folder labels such as "PRE-RELEASE LEAKERS" and "PERSONS OF INTEREST", along with mock file thumbnails referencing kit sightings, club mascot leaks, and questions over whether star youngster Kenan Yildiz leaked upcoming jerseys.
Rather than attempting to suppress early kit leaks, Adidas is embracing the surrounding fan culture and online discussion. By turning pre-release anticipation into an interactive campaign, the Three Stripes have found a clever way to generate excitement ahead of the official launches.
Official PSG 26-27 Squad Numbers Confirmed
Paris Saint-Germain have officially confirmed their squad shirt numbers for the 26-27 season following the conclusion of the summer transfer window. The French champions revealed the updated roster graphic displaying the club's official numbering across their classic Hechter-inspired home kit and goalkeeper jerseys. This graphic was created by @gollofootball and was officially used and posted by PSG.
The list highlights several new arrivals and notable number assignments across the squad. New signing Ferran Torres takes the number 9 shirt, while fellow additions Maghnes Akliouche, Lucas Digne, and Mika Godts take numbers 11, 12, and 22, respectively. Key figures retain their established shirts, including Khvicha Kvaratskhelia in the number 7 and Ousmane Dembélé wearing number 10, alongside core regulars such as Marquinhos (5), Achraf Hakimi (2), and Vitinha (17).
Between the posts, Lucas Chevalier wears number 30 alongside Alessandro Longoni (16) and Matvey Safonov (39). Midfielder João Neves retains his distinctive number 87, while Warren Zaïre-Emery continues with number 33 for the upcoming campaign.
Muangthong United 26-27 Away Kit Released
Thai club Muangthong United have revealed their new away kit for the 26-27 campaign, crafted once again by local brand EGO Sport.
The Muangthong United 2026-27 away jersey introduces an ultra-clean, classic look. Built on an off-white base, the shirt features bright red accents on the polo-style collar and sleeve cuffs. All logos, including the club crest on the left chest, EGO branding, and long-time main sponsor Yamaha across the front, appear in monochromatic red.
Sleeve sponsors such as AirAsia and LEO round out the design, maintaining the red-and-white aesthetic throughout the entire kit.
Nike Sabrina 4 Outsole Sparks Comparisons to Ezeta Logo
Nike has unveiled the latest colorway of Sabrina Ionescu's signature basketball shoe, the Nike Sabrina 4 "The Switch". While the sneaker stands out with its vibrant blend of desert pink and lemon venom tones, a detailed look at the outsole has caught the attention of the football kit community for an unexpected reason.
The shoe's traction pattern features an intricate array of small, angled rubber lugs designed to deliver multi-directional court grip. However, numerous fans and followers noticed that the shape of these individual traction nubs looks remarkably similar to the geometric emblem of Italian sportswear brand Ezeta, prompting many to message the label's founders about the resemblance.
While the outsole pattern is undoubtedly Nike's performance-oriented traction engineered around Sabrina's signature identity, the visual likeness to Ezeta's mark is striking. Do you think this is purely a coincidence, or a curious case of parallel design?
Nike Mercurial Vapor 17 Sam Kerr Signature Boots Leaked - New Images
We have new images of the Nike Mercurial Vapor 17 Sam Kerr signature soccer cleats, thanks to shoptcrampson.
Nike Mercurial Vapor 17 Sam Kerr Signature Boots Leaked
