The Most Valuable Shirt Sponsorship Deals

Portuguese Liga Portugal 2 club CD Feirense have officially unveiled the 2026-27 away kit. Made by Kelme, the new shirt introduces a distinctive look inspired by the club's "A Nossa Segunda Pele" (Our Second Skin) campaign.

The Kelme CD Feirense 2026-27 away shirt features a predominantly white base with a subtle grey graphic across the front, creating a reptile skin-inspired texture. A classic polo collar and monochromatic silver detailing complete the design, including a metallic-effect club crest for a refined finish.

What do you think of the new CD Feirense 2026-27 away kit? Let us know your thoughts in the comments below.

Footy Headlines can now leak 10 new pictures of the Adidas Togres 26-27 away kit. Thanks to uncleyudh_jersey.

The new shirt is predominantly navy blue with a wide gold horizontal band across the chest, housing an oversized "TIGRES" wordmark, complemented by gold Adidas shoulder stripes, sleeve accents, trim, crest, and sponsor logos.

Nottingham Forest have officially debuted their new Adidas away kit for the 26-27 season during pre-season action in Italy.

The new uniform features a dark collegiate green base color that pays homage to the club's heritage and moniker, accompanied by bright red accents and the classic Adidas Trefoil logo. The shirt incorporates an all-over leafy printed graphic pattern across the fabric, providing a subtle textured finish. Bright red Three Stripes run along the shoulders, complemented by matching red piping around the collar and sleeve cuffs.

Spanish Tercera Federación side CD Manchego Ciudad Real has officially presented its new home and away kits for the 26-27 season. Made by long-term technical sponsor Joma, with whom the club recently extended their partnership through 27-28, the new collection pairs classic heritage design with a modern look.

The 26-27 home kit uses Joma's Vintage Eco-Retro template, featuring a royal blue body paired with a contrasting white polo collar and matching sleeve trim. The shirt incorporates a clean monochrome white club crest alongside the municipal emblem of Ciudad Real and a 97th-anniversary detail on the lower back.

For the away option, Manchego Ciudad Real adopts Joma's Championship VIII model. The kit features a sleek black and anthracite base with subtle sublimated graphic detailing across the shoulder panels. Like the home shirt, it carries a white monochrome crest, local municipality details, and special anniversary branding on the reverse.

French club AJ Auxerre and technical partner Macron have officially launched the new away kit for the 26-27 season. Continuing the club's recent tradition of wearing black away strips, the latest release blends a modern dark look with subtle historical references.

The AJ Auxerre 26-27 away jersey features a black base highlighted by a striking blue and white horizontal chest band that houses the Macron logo and club crest. Across the main body, tonal horizontal stripes feature a repeating pattern of the Maltese cross and the club's founding year, 1905. White trim on the crew collar and sleeve cuffs with light blue accents, along with the full club name embroidered on the upper back, finish off the shirt.

Matching black shorts with blue and white detailing and black socks complete the new AJ Auxerre 26-27 away kit.

Portuguese side CF Os Belenenses and Hummel have officially unveiled the club's new home kit for the 26-27 season. Pre-orders for the new jersey opened exclusively through the club's online store, Loja Azul.

The Hummel Belenenses 26-27 home shirt comes in the club's signature royal blue base, complemented by a classic white polo collar and white sleeve cuffs. Hummel's signature chevrons run down the shoulders in white, while a bespoke tonal graphic pattern decorates the front of the jersey. This pattern incorporates motifs inspired by traditional Portuguese tilework and historical symbols honoring Belém and the club's history since 1919.

The iconic red Cross of the Order of Christ emblem is featured on the left chest, accompanied by the Hummel logo and main sponsor bwin across the front. The new 26-27 home kit is paired with traditional white shorts and blue socks.

Greek Super League side OFI Crete and Puma have officially unveiled the club's new third kit for the 26-27 season. Following the earlier release of their stealth-inspired fourth jersey, the Cretan side's latest strip brings a bold, high-contrast look to the pitch. The Puma OFI Crete 26-27 third jersey features a vibrant bright orange torso combined with contrasting dark navy raglan sleeves and collar detail. White Puma cat branding sits on the right chest, while main sponsor Betsson appears across the front in white lettering. Completing the design, the official circular OFI Crete badge is positioned on the left chest, topped by two silver stars referencing the club's historic Greek Cup triumphs. The kit is paired with dark shorts and matching socks to complete the on-pitch ensemble.

Italian club Forlì FC and technical kit supplier Ready have officially unveiled the team's new home jersey for the 26-27 season. The design stays true to the club's traditional identity while introducing neat subtle detailing across the torso.

The Forlì FC 26-27 home shirt features a classic half-and-half look split vertically down the center in red and white. The sleeves invert the primary colors of each side, featuring a white sleeve attached to the red half and a red sleeve on the white half. A trim V-neck collar, white Ready branding, and an all-over tonal pattern of the club's signature rooster motif complete the design.