Stoke City Announces All-New Sleeve Sponsor
Stoke City has become one of the first Premier League team to announce a sleeve sponsor ahead of the 2017-18 season, joining the likes of Manchester City. Stoke City's 17-18 sleeve sponsor is Top Eleven, a mobile football management game.
Stoke City Top Eleven Sleeve Sponsorship
This image shows the Top Eleven logo on the sleeves of the new Stoke City 17-18 kits.
The Premier League allows its clubs to add a second sponsor logo to their shirts, the left sleeve specifically, with the league badge only appearing on the other arm from 2017-18 onwards. The new deal sees the Top Eleven logo appear on the all of Stoke's kits in the new season - it will be blue with a white patch on the home and monochrome white on the away.
Stoke City Chief Executive Tony Scholes said: “We are delighted to become the first Premier League club to attract an entirely new commercial partner as Official Sleeve Partner and we look forward to a long and successful association with Nordeus and their Top Eleven football management game.”
Nordeus CEO Branko Milutinović said: "We are really proud to partner with Stoke City, one of the oldest football clubs in the world. Top Eleven players build their club from scratch and have the opportunity to manage their team for years.”
What are your thoughts on this ground-breaking sponsorship deal announced by Stoke City today? Drop us a line below, and check out all leaked and official 17-18 Premier League shirts in our Overview.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
Trabzonspor 26-27 Home, Away, Third & Fourth Kits Released
Trabzonspor and Joma have officially released the club's new 2026-27 kit collection. The set features four distinct designs, unveiled by the Turkish club under the campaign slogan "En güzel formalar #BizdeVar".
The Joma Trabzonspor 2026-27 home kit features the thickest stripes seen during the brand's partnership with the club, presenting the classic claret and blue colors in a bold layout. The collection is completed by a solid blue away kit, a maroon third kit, and a black alternative fourth kit, offering a wide variety of options for the upcoming campaign.