West Ham United Announce First-Ever Sleeve Sponsorship Deal

English Premier League club West Ham United just announced that India's leading tyre brand MRF Ltd have become the club's first sleeve sponsor ahead of the team's first home game of the 2017-18 Premier League season. This season is the first where top flight clubs can sign individual sleeve sponsor deals.

Founded in 1946, MRF are the largest manufacturer of tyres in India employing over 15,000 staff. The publicly listed company produce rubber goods including tyres, treads, tubes and conveyor belts, as well as toys and paint.

West Ham Sign MRF Sleeve Sponsorship Deal

The logo of MRF will feature on West Ham United's kits throughout the 2017-2018 season.

MRF’s red and white logo will feature on the left sleeve of West Ham's kit. No financial details of the one-season deal have surfaced yet. With Betway's deal reportedly worth around 10 million GBP / season, the sleeve sponsor deal should be around 2 million GBP for one season.

Karren Brady, Hammers Vice-Chairman, said: “On behalf of everyone at West Ham United I’d like to welcome MRF to our family of partners. MRF join us at an important time in our history as we embark on our second season at London Stadium and look to grow as a club on and off the pitch. West Ham's shirt sleeve provides an excellent opportunity for MRF to gain enormous exposure in the most watched league in world football and we look forward to working with them throughout the season”

Koshy K Varghese, Executive Vice President, Marketing, MRF Ltd, added: “We’re delighted to join West Ham United as their first ever sleeve partner. They’re one of the most historic teams in not only English football, but world football and we’re honoured to be part of their journey. From the stadium to their loyal fanbase, we know everything about the Club is going in the right direction. We look forward to the Premier League season ahead!”

What do you think of the red and white logo on West Ham's kits? Share your thoughts in the comments below.
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