OFFICIAL: Milan Sign Puma Kit Deal
Feb 12, 2018, by Pat
Confirming the previous reports, AC Milan and Puma this morning confirmed they have agreed on a long-term kit sponsorship agreement that will commence this summer.
Bjørn Gulden, Chief Executive Officer of PUMA said: “We are very proud to be partnering with AC Milan. They are one of the most successful clubs in the Football history with a large, global fan base and the team and their fans show the true spirit of football. If you ask me, the Rossoneri jersey is one of the most iconic jerseys in football. We are looking forward to the next chapter of this legendary football club being with PUMA.”
Marco Fassone, AC Milan Chief Executive Officer said: “I am very pleased to announce our partnership with PUMA, to whom we’re bound by mutual esteem and by our common passion for sports and football values. They represent a major international brand and we’ll be proceeding together in the next few football seasons in our strategic pathway striving to reach new and extraordinary goals off and on the pitch.”
Milan joins Olympique Marseille in leaving Adidas for Puma this year, as the Germany-based company adds the two European giants to their impressive roster of clubs that already featured the likes of Arsenal and Borussia Dortmund.
Although nothing was officially confirmed by either party, the Puma AC Milan kit deal was earlier reported to be worth between €10 and 15 million per season - less than the current Adidas deal (€20m).
The first Puma AC Milan kits will be released this summer ahead of the 2018-2019 season.
Are you happy to see AC Milan and Puma finally confirm this deal? What do you expect from the Puma Milan 18-19 kits? Drop us a line below.
Hull City Receive High Praise for Impressive 26-27 Matchday Graphics
Hull City have captured the attention of the football design community with their standout matchday visual identity for the 26-27 Premier League season. Following their clash against Manchester United at the MKM Stadium, designers and supporters across social media quickly highlighted the club's elevated creative output, praising the media team's refined execution. Big thanks to @iamozdesign.
The refreshed graphics package combines atmospheric photography with sleek typography and the club's signature black and amber palette. From starting lineup cards and substitution graphics to real-time score updates, the visuals maintain a clean, editorial aesthetic accented by subtle pitch markings and modern layout grids. The cohesive visual language gives the club's digital presence an undeniably premium look.
As digital branding becomes an increasingly vital part of club identity, Hull City have set an impressive standard early in the campaign. The widespread positive response shows how thoughtful art direction and strong photography can elevate a club's matchday presentation.
SEF Torres 1903 26-27 Away Kit Released
Italian Serie C club SEF Torres 1903 have officially unveiled their new 2026-27 away kit. Made by Footurelab, the new shirt combines a clean white base with details inspired by Sardinian textile heritage.
The Footurelab SEF Torres 1903 2026-27 away shirt features intricate vertical geometric graphics across the front and back, inspired by traditional Sardinian weaving patterns. Red and navy checkered detailing appears on the crew-neck collar and sleeve cuffs, adding a distinctive club-colour accent.
What do you think of the new SEF Torres 1903 2026-27 away kit? Let us know your thoughts in the comments below.
Sisaket United 26-27 Kits Released
Newly-promoted Thai League 1 side Sisaket United have officially released their kit collection for 2026-27 season, made by local brand Ego.
The home shirt stands out with an traditional orange base and a subtle fire graphic across the jersey, combined with black collar and cuffs. This same design is applied for the third and fourth/goalkeeper kits.
The away kit, on the other hand, uses a white base with classy orange disrupted pinstripes and polo collar.
What do you think of the new Sisaket United 26-27 kits by Ego? Let us know in the comments below.
Adidas Predator Y-3 'Tiger' 2026 Boots Leaked - New Image
Footy Headlines can leak a new image of the special Adidas Predator Y-3 boots, big thanks to Pejie.
The boots feature an incredibly aggressive and bespoke aesthetic, dominated by a highly detailed, hand-painted-style graphic of a snarling tiger with bared teeth and glowing red eyes across the upper.
No More Ezeta: Sorrento Calcio 26-27 Home Kit Released
Italian Serie C side Sorrento Calcio 1945 have officially unveiled their new home kit for the 26-27 campaign, made by Zeus.
The Zeus Sorrento Calcio 1945 2026-27 home shirt features the club's iconic vertical red and black stripes, accompanied by a subtle woven texture running throughout the fabric. The club crest is positioned centrally on the chest above a metallic gold MSC sponsor logo. A classic black polo collar and matching sleeve cuffs are highlighted with red diamond patterns echoing the shapes from the Sorrento crest, while the club name and the Italian tricolor flag sit beneath the back of the neck.
Black shorts and socks complete the new Zeus Sorrento 26-27 home uniform, which joins the club's lineup alongside the siren-themed capsule jerseys revealed earlier this summer.
Chonburi FC 26-27 Home & Away Kits Revealed
Thai club Chonburi FC and domestic kit supplier FBT have unveiled the team's new kits for the 2026-27 campaign. Launched under the club's "City of Sharks" identity, the collection draws heavily on the side's oceanic roots.
The Chonburi FC 2026-27 home shirt features a deep blue base complemented by thin, vertical pinstripes running down the front. The design is rounded off with a retro-styled overlapping collar, light blue sleeve trim, and white partner logos, including primary sponsor Chang.
Alongside the blue home shirt, the promotional campaign also revealed the club's alternate jerseys, which include a maroon option and a clean white strip with blue details.
Racing de Veracruz 26-27 Home Kit Released
Mexican Liga Premier club Racing de Veracruz has officially unveiled its new home kit for the 26-27 season, crafted once again by Danish brand Hummel. The strip stays true to the club's core visual identity, celebrating its signature "El Morado" colorway.
The Hummel Racing de Veracruz 2026-27 home jersey features a rich purple base covered with a subtle, textured geometric pattern throughout the fabric. It is styled with a tailored overlap collar and cuffs in solid purple, complemented by bright yellow Hummel branding on the right chest and a matching monochrome club crest on the left. On the reverse, vibrant lime-yellow typography with custom internal lettering gives the squad numbers an eye-catching finish.
The new Racing de Veracruz 26-27 home shirt is set to be available through the club's official online store.
Sakaryaspor 26-27 Kits Released
Turkish club Sakaryaspor and Danish brand Hummel have officially revealed the club's new kit collection for the 26-27 season under the campaign slogan #BizeEmanetKutsalFormalar.
The lineup is headlined by the traditional "Efsane" (Legend) kit, which features Sakaryaspor's iconic vertical green and black stripes. The shirt stands out with classic retro touches, including a black polo-style collar complete with a lace-up neck detail and Hummel's trademark white chevrons along the shoulders.
Also showcased is the "Hayat" (Life) kit, styled in an off-white base with gold accents. The design pays homage to the local heritage by incorporating motifs of the historic Çark water wheel on the sleeve and torso. Completing the set is an all-green jersey enriched with an intricate nature-inspired feather graphic across the front.
RC Calais 26-27 Home & Away Kits Released
French club Racing Club Calais has officially unveiled its new home and away kits for the 26-27 season, marking the start of their partnership with Italian manufacturer Macron after parting ways with Hummel. Competing in Régional 1, the club stays true to its traditional "noir, sang et or" (black, blood red, and gold) identity.
Both shirts feature a bespoke design paying homage to the city's iconic maritime heritage, highlighted by a bold silhouette of the Calais Lighthouse (Phare de Calais) running straight down the center. The home shirt comes in a rich red base covered with an all-over subtle tonal pattern, contrasted by black side panels, a black crew-neck collar, and gold pinstripes flanking the central tower graphic. The sleeve cuffs also carry repeated "RACING CLUB CALAIS" lettering alongside the club crest on the chest.
The away jersey uses the exact same template in a sleek black and gold palette. It features gold trim on the sides, collar, and central lighthouse graphic, complemented by a monochrome golden crest and crisp white sponsor logos, including Eurotunnel across the midriff.