OFFICIAL: Milan Sign Puma Kit Deal
Confirming the previous reports, AC Milan and Puma this morning confirmed they have agreed on a long-term kit sponsorship agreement that will commence this summer.
Bjørn Gulden, Chief Executive Officer of PUMA said: “We are very proud to be partnering with AC Milan. They are one of the most successful clubs in the Football history with a large, global fan base and the team and their fans show the true spirit of football. If you ask me, the Rossoneri jersey is one of the most iconic jerseys in football. We are looking forward to the next chapter of this legendary football club being with PUMA.”
Marco Fassone, AC Milan Chief Executive Officer said: “I am very pleased to announce our partnership with PUMA, to whom we’re bound by mutual esteem and by our common passion for sports and football values. They represent a major international brand and we’ll be proceeding together in the next few football seasons in our strategic pathway striving to reach new and extraordinary goals off and on the pitch.”
Milan joins Olympique Marseille in leaving Adidas for Puma this year, as the Germany-based company adds the two European giants to their impressive roster of clubs that already featured the likes of Arsenal and Borussia Dortmund.
Although nothing was officially confirmed by either party, the Puma AC Milan kit deal was earlier reported to be worth between €10 and 15 million per season - less than the current Adidas deal (€20m).
The first Puma AC Milan kits will be released this summer ahead of the 2018-2019 season.
Are you happy to see AC Milan and Puma finally confirm this deal? What do you expect from the Puma Milan 18-19 kits? Drop us a line below.
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Lotto and H&M Release Football Heritage Collection Ahead of 2026 World Cup
H&M has collaborated with Italian sportswear brand Lotto on a collection that draws from the heritage label's football archives. The range reinterprets classic designs through a contemporary lens, incorporating graphic stripes, the signature double diamond jacquard and elements suited for both on-pitch and street use. Items include loose-fit football jerseys, relaxed shorts, oversized t-shirts, caps, socks and footwear.
The collection launched on May 21, 2026, in select H&M stores and on hm.com, with rollout in various markets, including through partners such as Superbalist.
Al-Ahli Saudi 26-27 Home & Away Kit Colors and Design Info Leaked
Information about the colors and designs for Al-Ahli Saudi FC's kits in the 2026-27 season has surfaced from recent leaks (@Wafeetzidis, translated with AI).
The home kit is expected to feature a white base with light green or turquoise accents along the sides. Additional elements include gold detailing across the shoulders and a polo-style collar.
The away kit is described in a dark green tone with a patterned motif inspired by textured foliage. White accents appear around the shoulder area to complement the design.
Aston Villa 26-27 Retro Jersey Leaked
Aston Villa x adidas Originals will release a special long-sleeve retro jersey. Apparel tracker Kamil Berberler shared the design, recreated with FIFA Kit Creator.
The Adidas Villa Originals jersey draws on Aston Villa's heritage with claret and blue colorways alongside classic details. It is mainly claret, with sky blue sleeves, plus yellow trim.
The Aston Villa 26-27 Retro Jersey comes with a retro Villans text on the left sleeve.
Liverpool Debut New 2026-27 Home Kit Against Brentford
Liverpool's men's team debuted their new 2026-27 home kit during their Premier League match against Brentford at Anfield on May 24, 2026. The fixture served as the final game of the 2025-26 season, with the players wearing the Adidas strip for the first time in competitive action.
The kit is primarily Active Maroon with white accents and incorporates a geometric pattern inspired by the club's iconic 1989-91 home shirts. It is paired with matching maroon shorts and socks.
https://www.footyheadlines.com/2025/09/liverpool-26-27-home-kit.html