No Tinder - Manchester United Announce First-Ever Sleeve Sponsorship Deal
Jul 14, 2018, by Chris
Confirming recent reports, Manchester United and US kitchen and bath products company Kohler yesterday officially announced that they signed a multi-year sleeve sponsorship deal. The KOHLER brand logo will feature on the sleeve Manchester United's kits from the 2018-19 season.
Kohler Co. is a leader in the design and innovation of kitchen and bath products and one of the largest manufacturers of power systems in the world. Founded in 1873, the two organisations have been in existence for over 140 years, sharing a long history steeped in tradition, excellence and innovation, as well as a common vision to make a positive impact on the world.
Last year, it was rumored that Man Utd could sign a deal with dating app Tinder. But the deal was never concluded.
The Manchester United Kohler sleeve sponsorship deal is said to be worth close to UK£10 million (Manchester United hoped to get UK£15 million to UK£20 million from a sleeve sponsor).
Manchester United and Kohler will celebrate the partnership on 19 July when the new 2018-19 home shirt, to be unveiled next week, is worn for the first time by the men’s team in the opening fixture of Tour 2018 against Club America in Phoenix, Arizona.
Manchester United’s Group Managing Director, Richard Arnold, comments: “It is a pleasure to welcome Kohler to the Manchester United family as a principal partner and our first shirt sleeve sponsor for both the men’s and women’s teams. Our shirt is much more than what we wear, it embodies the passion of our fans and their allegiance to the club.
David Kohler, President and CEO of Kohler Co. comments: “Our partnership with Manchester United provides new opportunities to showcase the quality of Kohler products and services with passionate fans of the most far-reaching and revered sports team on the planet. We are excited to help build our global brand among people who align themselves and their lifestyles, with leading-edge innovation and a desire to make the world a better place.
Share your thoughts in the comments below.
"Leak Or Not To Leak": Adidas Playfully Teases Juventus Kit Releases
Adidas Football has taken a cheeky and self-aware approach to modern kit culture by leaning directly into the world of shirt leaks. In a teaser shared across social media captioned "LEAK OR NOT TO LEAK, that’s the question", the brand presented a mock confidential desktop interface styled like an internal investigation into unreleased gear.
The desktop graphic features folders and case files centered around upcoming Juventus kits for the 26-27 campaign. Several genuine product codes are highlighted in the mockup, including KC2294 for the Juventus authentic third jersey and KR4646 for the pink away shirt. Surrounding these are playful folder labels such as "PRE-RELEASE LEAKERS" and "PERSONS OF INTEREST", along with mock file thumbnails referencing kit sightings, club mascot leaks, and questions over whether star youngster Kenan Yildiz leaked upcoming jerseys.
Rather than attempting to suppress early kit leaks, Adidas is embracing the surrounding fan culture and online discussion. By turning pre-release anticipation into an interactive campaign, the Three Stripes have found a clever way to generate excitement ahead of the official launches.
Official PSG 26-27 Squad Numbers Confirmed
Paris Saint-Germain have officially confirmed their squad shirt numbers for the 26-27 season following the conclusion of the summer transfer window. The French champions revealed the updated roster graphic displaying the club's official numbering across their classic Hechter-inspired home kit and goalkeeper jerseys. This graphic was created by @gollofootball and was officially used and posted by PSG.
The list highlights several new arrivals and notable number assignments across the squad. New signing Ferran Torres takes the number 9 shirt, while fellow additions Maghnes Akliouche, Lucas Digne, and Mika Godts take numbers 11, 12, and 22, respectively. Key figures retain their established shirts, including Khvicha Kvaratskhelia in the number 7 and Ousmane Dembélé wearing number 10, alongside core regulars such as Marquinhos (5), Achraf Hakimi (2), and Vitinha (17).
Between the posts, Lucas Chevalier wears number 30 alongside Alessandro Longoni (16) and Matvey Safonov (39). Midfielder João Neves retains his distinctive number 87, while Warren Zaïre-Emery continues with number 33 for the upcoming campaign.
Muangthong United 26-27 Away Kit Released
Thai club Muangthong United have revealed their new away kit for the 26-27 campaign, crafted once again by local brand EGO Sport.
The Muangthong United 2026-27 away jersey introduces an ultra-clean, classic look. Built on an off-white base, the shirt features bright red accents on the polo-style collar and sleeve cuffs. All logos, including the club crest on the left chest, EGO branding, and long-time main sponsor Yamaha across the front, appear in monochromatic red.
Sleeve sponsors such as AirAsia and LEO round out the design, maintaining the red-and-white aesthetic throughout the entire kit.
Nike Sabrina 4 Outsole Sparks Comparisons to Ezeta Logo
Nike has unveiled the latest colorway of Sabrina Ionescu's signature basketball shoe, the Nike Sabrina 4 "The Switch". While the sneaker stands out with its vibrant blend of desert pink and lemon venom tones, a detailed look at the outsole has caught the attention of the football kit community for an unexpected reason.
The shoe's traction pattern features an intricate array of small, angled rubber lugs designed to deliver multi-directional court grip. However, numerous fans and followers noticed that the shape of these individual traction nubs looks remarkably similar to the geometric emblem of Italian sportswear brand Ezeta, prompting many to message the label's founders about the resemblance.
While the outsole pattern is undoubtedly Nike's performance-oriented traction engineered around Sabrina's signature identity, the visual likeness to Ezeta's mark is striking. Do you think this is purely a coincidence, or a curious case of parallel design?
Nike Mercurial Vapor 17 Sam Kerr Signature Boots Leaked - New Images
We have new images of the Nike Mercurial Vapor 17 Sam Kerr signature soccer cleats, thanks to shoptcrampson.
Nike Mercurial Vapor 17 Sam Kerr Signature Boots Leaked
Unionistas de Salamanca 26-27 Home & Away Kits Released
Spanish Primera Federación side Unionistas de Salamanca and technical partner Erreà have officially unveiled the club's new home and away kits for the 26-27 season. Staying true to the club's fan-owned ethos, the designs were chosen directly by club members through an open design competition and multi-stage vote.
The Erreà Unionistas de Salamanca 26-27 home shirt stays true to tradition with a half-and-half black and white design, accented by subtle tonal vertical pinstripes across the front. Bright yellow trim details the collar and sleeve cuffs, while the back features a clean white panel with fine pinstripes to host player names and numbers.
Taking a bold and creative direction, the Unionistas 26-27 away jersey features a vibrant pink base that fades into deep navy tones towards the bottom hem. The shirt pays tribute to the local region by subtly embedding the names of all 362 municipalities in the province of Salamanca into the fabric graphic, while sleeve cuffs carry lyrics dedicated to the club's loyal travelling fanbase.