Kit Design Destroyed? Lazio Announce Marathonbet Shirt Sponsorship Deal

Italian Serie A football club Lazio yesterday announced a shirt sponsorship deal with betting company Marathonbet. The agreement will run until December 31, 2018, in compliance with current regulations.

Italy recently introduced new legislation to outlaw gambling advertising in the country. The laws are due to come into effect from January 1, 2019, with existing shirt sponsorship deals only allowed to run until June 30, 2019.

Marathonbet's branding will feature on Lazio players’ shirts in the first half of the 2018-2019 season, until December 31, 2018. The Marathonbet logo is placed between the Macron and Lazio logos and the stunning eagle graphic design on the front. It is easy to see that the kit was not designed to feature a shirt sponsor.

Natalia Zavodnik, chief executive of Marathonbet, said: “Working with a club with such an illustrious history as that of the Lazio emphasises our intention to continue our growth in the Italian market and beyond, and we cannot wait to see the club's progression, both nationally and in Europe this season.”

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