Real Madrid Agrees Record-Breaking Adidas Kit Deal
Nov 5, 2018, by Pat
According to reports in Spain today, Real Madrid and Adidas have finally come to an agreement regarding an extension to their kit supplier contract, which will see it become the most valuable in football.
Real Madrid is set to earn a base sum of €110 per season from 2020 to 2030 reportedly, putting it ahead of Manchester United and Barcelona - at least according to Marca who value the latter's deal at just €83 million compared to the €105 - €145 million that are usually reported.
To add some perspective to these numbers, the new deal more than doubles the previous one, closed in 2012, which is reported to be worth €52 per season in total between fixed and variables. Looking at another popular sport, the whole of the NBA gets just $125 million per season from Nike, which equals around €110 million at the current exchange rates.
Added to the guaranteed €1.1 billion Madrid will receive from Adidas during those ten years, the club will continue to benefit from merchandise sales - this will likely be similar to 22.5% of all merchandise sale that were part of a contract leaked by Der Spiegel back in 2016. A contract that was in the end never signed and made official.
Both Nike and Under Armour were rumored to be interested in taking over from Adidas, but nothing really materialized and it looks like the German brand was never really in danger of losing what likely is its most important asset in terms of clubs it sponsors.
Are you happy to see Real Madrid stay with Adidas, the brand they've been with since 1998? Drop us a line below.
Accra Hearts of Oak 26-27 Away Kit Released
Ghanaian club Accra Hearts of Oak and manufacturer The Hope Brand have officially unveiled their new away kit for the 26-27 season. The design features a clean white body elevated by dynamic purple, red, and yellow graphic patterns across the sleeves and side panels. It is completed with matching white shorts and white socks with purple accents.
UD Leiria 26-27 Away Kit Released
Portuguese Liga 2 club União de Leiria and kit supplier CDT have officially revealed the club's new away kit for the 26-27 season. The release comes as the club celebrates its 60th anniversary since its founding in 1966.
The CDT União de Leiria 26-27 away jersey features a dark grey base with subtle tonal graphics across the front, depicting the historic Leiria Castle. All brand and sponsor logos, as well as the club crest, are rendered in clean monochrome white for a modern look.
A special 60th-anniversary badge is centered on the front to mark the 1966-2026 milestone. The kit is rounded off with a dark V-neck collar and matching grey sleeves.
CF Fuenlabrada 26-27 Kits Released
Spanish club CF Fuenlabrada has officially unveiled its new kit lineup for the 26-27 season, made by Nike. The collection brings a refreshed set of colorways and team designs for the upcoming campaign in Spanish football.
The home shirt stands out with a royal blue base decorated by a striking orange geometric grid pattern on the front and a matching solid orange collar. Joining the home jersey, the 26-27 lineup includes an all-orange option, a yellow kit, and a purple jersey built with contrasting black sleeves and shoulders.
All kits are finished with Nike's standard Swoosh and the full-color CF Fuenlabrada crest on the chest.
Classy 90s Vibe: CD Toledo 26-27 Third Kit Released
Spanish club CD Toledo and technical sponsor Joma have officially unveiled the team's new third kit for the 26-27 season. Inspired by classic 1990s football shirt aesthetics, the jersey brings a vintage lifestyle look to the Spanish side.
The Joma CD Toledo 26-27 third jersey features a light grey base complemented by dark contrasting elements on the polo collar, sleeve cuffs, and side trim. A traditional folded collar with a V-neck structure enhances the retro feel, while 90s-inspired typography is used for the player names and numbers on the back.
Finishing off the design is the club's traditional crest on the chest and the La Sagra sponsor logo centered on the front, alongside a small double-headed eagle detail placed on the upper back.
Paços de Ferreira 26-27 Home Kit Released
FC Paços de Ferreira and technical sponsor Joma have officially launched the club's new home kit for the 26-27 season. Following the recent unveil of their off-white away jersey, the Portuguese side has revealed a bold look for their primary kit that honors the traditional yellow and green colors of the club.
The Joma Paços de Ferreira 26-27 home shirt features a striking half-and-half design split vertically down the middle in yellow and green. Red accents frame the V-neck collar, while a subtle geometric jacquard pattern is integrated into the fabric for added depth. The club crest is positioned over the green side on the left chest, accompanied by a red Joma logo on the yellow side.
Connecting with the local identity, the official reveal photoshoot took place in a traditional woodworking workshop, paying homage to Paços de Ferreira's reputation as the furniture capital of Portugal. The new home uniform will be available to purchase through the club's official channels shortly.
Striking Puma AC Milan King Long-Sleeve Lifestyle Jersey Released
Puma has released a new AC Milan King long-sleeve lifestyle jersey as part of its off-pitch collection. The piece features a striking glowing red and dark gray smoky graphic pattern across the body, complemented by a black V-neck collar housing the Puma King logo. A centered AC Milan crest is positioned on the chest, while patterned logo tape runs down the sleeves to complete the relaxed-fit design.
Crawley Town 26-27 Third Kit Released
Erreà and Crawley Town have officially launched the club's new third kit for the 26-27 season. The jersey features a clean white base complemented by vibrant purple details, including a prominent purple chest band across the front, a classic purple collar, matching sleeve cuffs, and purple shorts.
Tranmere Rovers 26-27 Third Kit Released
Tranmere Rovers and kit supplier Mills have officially launched the club's new third kit for the 26-27 season. The jersey features a light blue base covered in an all-over geometric chevron graphic pattern, accented by soft pink detailing along the V-neck collar, shoulders, sleeve trim, and side panels.
Completing the look, the shirt displays a black Mills logo on the right chest, the traditional full-color Tranmere Rovers crest on the left, and the Sure Solutions sponsor logo across the center.
Club America 26-27 Away Kit Released
Club América have officially unveiled their new 2026-27 away kit, bringing back the iconic 'CA' crest from the 1980s, complemented by a distinctive chevron pattern across the front of the shirt.
The Adidas Club América 2026-27 away shirt features a sleek dark grey and black base, highlighted by a massive tonal V-shaped chevron graphic dominating both the front and back of the jersey.
