Real Madrid Agrees Record-Breaking Adidas Kit Deal
According to reports in Spain today, Real Madrid and Adidas have finally come to an agreement regarding an extension to their kit supplier contract, which will see it become the most valuable in football.
Real Madrid is set to earn a base sum of €110 per season from 2020 to 2030 reportedly, putting it ahead of Manchester United and Barcelona - at least according to Marca who value the latter's deal at just €83 million compared to the €105 - €145 million that are usually reported.
To add some perspective to these numbers, the new deal more than doubles the previous one, closed in 2012, which is reported to be worth €52 per season in total between fixed and variables. Looking at another popular sport, the whole of the NBA gets just $125 million per season from Nike, which equals around €110 million at the current exchange rates.
Added to the guaranteed €1.1 billion Madrid will receive from Adidas during those ten years, the club will continue to benefit from merchandise sales - this will likely be similar to 22.5% of all merchandise sale that were part of a contract leaked by Der Spiegel back in 2016. A contract that was in the end never signed and made official.
Both Nike and Under Armour were rumored to be interested in taking over from Adidas, but nothing really materialized and it looks like the German brand was never really in danger of losing what likely is its most important asset in terms of clubs it sponsors.
Are you happy to see Real Madrid stay with Adidas, the brand they've been with since 1998? Drop us a line below.
Vintage Football Shirts
from Cult Kits
2020/21 Club America *BNWT* Home Shirt (Multiple Sizes) Nike
2013/14 Hellas Verona Track Jacket (S) Nike
1998/99 Catalunya Jumper (XL) Puma
1991 Cruzeiro GK Shirt (L) Finta
2009/10 Spain A.Iniesta #6 Home Shirt (L) Adidas
Mexico Blanco Bootleg Tee
2002/03 Galatasaray Xavier #12 Home Shirt (M) Umbro
2004/06 Netherlands V.Nistelrooy #10 Home Shirt (L) Nike
2008 Corinthians Third Shirt (L) Nike
1998 R9 Boot – Tote Bag
We have two new images of the Barcelona 26-27 home kit. For us, it is one of the nicest of the past few years.
Adidas Germany 'Alternate History' 1992 Collection Leaked
Update - Friday, May 22, 2026: Thanks to our follower @Julifu90, we have an image of the t-shirt of the Adidas Germany EQT 1992 retro collection. It is set to be released in the coming days.
We have the first image of a unique new Adidas Germany retro jacket, showcasing an intriguing new approach from the sportswear brand.
While the design instantly evokes strong nostalgia for the 1990s, this upcoming release is actually an "alternate history" creation. Despite its highly authentic vintage appearance and period-accurate details, this specific track jacket never actually existed in the official Adidas catalogues during the 1990s, making it a brand new addition to their retro-focused lifestyle collection.
To achieve this convincing old-school aesthetic, Adidas has utilized their classic 1992 template as the structural foundation for the design. The garment features a vibrant green base that heavily nods to Germany's traditional away kits of the era. The colors of the German national flag are cleverly completed on the sleeves through large geometric blocks that also recreate the 3 stripes.
The same jacket will also be released for Spain and other Adidas national teams.
River Plate 26-27 Home & 125th Anniversary Kits Leaked + Training
We can give you a first look at the River 26-27 training look, plus new images of the home and 125 years kit.
