800 Million Euro Deal - BMW Will Become Bayern München Sponsor From At Least 2025
Munich carmaker BMW and FC Bayern München have agreed to enter into a strategic partnership by 2025 at the latest, replacing Audi.
"Both sides signed a letter of intent last year," FC Bayern supervisory board member Edmund Stoiber told German outlet manager magazin.
BMW To Become Bayern München Shareholder & Sponsor From At Least 2025 For At Least 10 Years
BMW will sponsor the largest German football club in succession to Ingolstadt carmaker Audi for ten years and take over Audis' 8.33 percent stake in FC Bayern München AG. A BMW spokesman declined to comment.
According to information from the contractual partners, BMW will pay a total of 800 million Euro for the purchase of shares and sponsoring over the entire term of the contract.
As for the sponsorship side of the deal, it's being reported that BMW will double the amount received currently from Audi. This would mean around €40m per season compared to today's €20m.
Audi has been a shareholder of FCB AG since 2011 and the current sponsorship agreement runs until 2025. Talks are currently underway with the Volkswagen subsidiary to terminate the agreement prematurely.
Share your thoughts in the comments below.
Heracles Almelo 26-27 Third Kit Released
Heracles Almelo and technical partner Stanno have officially launched the club's new third kit for the 2026-27 season, celebrating the theme 'De Glorie van '27' in homage to their historic 1927 national championship.
The shirt features an elegant champagne beige base complemented by black accents on the crew neck collar, sleeve cuffs, and shoulder piping. A subtle tonal illustration of the legendary 1927 title-winning squad is printed across the lower front, while special details include a gold heart on the back collar, a custom inner neck label commemorating the date June 19, 1927, and matching beige shorts and socks finished with black trim and '1927' numbering.
Bradford City 26-27 Third Kit Released
Bradford City and Macron have officially unveiled the club's new alternative third kit for the 2026-27 season. The new strip introduces a navy base complemented by claret and amber details.
The Macron Bradford City 26-27 third shirt is predominantly navy, highlighted by a dynamic claret and amber geometric point design along the shoulders. A tonal embossed "BC" monogram runs across the fabric of the torso and shorts. The crest and Macron Hero are applied in monochrome amber, topped with a gold star commemorating the club's 1911 FA Cup victory, while a black ribbon is placed on the upper back in remembrance of the 56 victims of the 1985 Valley Parade fire.
Matching navy shorts with claret and amber trim and navy socks featuring the "BCAFC" wordmark complete the full uniform. The Bradford City 2026-27 third kit is available to buy now through the club's official online store and stadium shop.
No More 'Savinho': Sávio Reverts Shirt Name Following Tottenham Transfer
Following his transfer from Manchester City to Tottenham Hotspur, Brazilian winger Sávio Moreira de Oliveira has officially dropped the diminutive 'Savinho' from the back of his kit. The 22-year-old requested to wear his birth name 'Sávio' alongside his newly assigned No. 17 shirt in North London, returning to the moniker he previously used throughout his early career before adopting 'Savinho' during his spell at Manchester City. Thanks to @jerseystory and @chuyenadodau for spotting.


