Top 10 Best Selling Football Kits in 2018 Revealed - Not Reliable!
Apr 28, 2019, by Chris
South American-based sports marketing agency Euromericas Sport Marketing this week published their annual ranking of the Top 10 teams that sold most shirts in Europe. Which club sold the most football jerseys in 2018?
Thanks to Footpack for the background image
It is important to note that it is very difficult to get exact numbers of football kits sold by each club. The main reason for that is that the clubs and brands do not publish those numbers as they are considered as confidential information, especially for other clubs and brands when negotiating new contracts.
We think that those numbers are not accurate and are too high. We do not think that Barcelona is selling so much less kits; Bayern Munich some years ago announced that they sold record-breaking 1.3 million kits (more than all other Bundesliga clubs together), and PSG said that they will sell more than 1 million kits for the first time in 2018-19 (they sold 800,000 in 2017-18).
Nevertheless, Euromericas Sport Marketing is somehow "the world reference in these figures". They have been releasing a Top 10 list of the teams that sold most kits since 2010. This is the reason why we are publishing the ranking.
The Top 10 Biggest Jersey Sellers In 2018
1. Manchester United (Adidas - England) 3,250,000
2. Real Madrid (Adidas - Spain) 3,120,000
3. Bayern Munich (Adidas - Germany) 2,575,000
4. FC Barcelona (Nike - Spain) 1,925,000
5. Liverpool (New Balance - England) 1,670,000
6. Juventus Turin (Adidas - Italy) 1,615,000
7. Chelsea (Nike - England) 1,525,000
8. Borussia Dortmund (Puma - Germany) 1,205,000
9. Paris Saint-Germain (Nike - France) 1,146,000
10. Manchester City (Nike - England) 1,085,000
Three Adidas teams lead the list, with Manchester United having conquered the top space from Real Madrid. One reason for that is the departure of Cristiano Ronaldo to Juventus. Bayern Munich comes third.
Behind this duo are Bayern Munich with more than 2.5 million jerseys sold and FC Barcelona, which did not manage to reach the 2 million mark according to the agency. In the rest of the ranking, there are three other English clubs (Liverpool, Chelsea, Manchester City). Paris Saint-Germain comes 9th.
Adidas is the winner in the Top 10 list, even though Nike supplies the same number of teams as the Three Stripes (both four). New Balance and Puma have one team, respectively.
What is quite surprising for us is that Arsenal is not included in the Top 10 while Chelsea is ranked on position 7. We can well imagine that Arsenal will enter the Top 10 list next season when Adidas will make the Gunners' kits.
Are your surprised by any of these numbers? Which teams do you think will sell most jerseys in 10 years? Let us know in the comments below.
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The Asics Western Sydney Wanderers 2026-27 home shirt features a design inspired by the local region. It incorporates high-performance fabrics and showcases the club's new era branding, maintaining the traditional colors and identity of the team while offering a modernized appearance. Official imagery highlights the intricate close-up details of the jersey's construction.
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Based on the Tiro 26 Competition Match template, the Adidas Levski Sofia 2026-27 home shirt features an all-over graphic pattern in tonal blue and navy. The design combines a chevron-style motif with subtle horizontal lines, creating a textured and layered effect across the front of the kit.
The classic blue base is complemented by white Adidas branding, including the Three Stripes on the shoulders and the performance logo on the right chest. The club's crest is positioned on the left side, completing the modern aesthetic of the new home strip.
Vegalta Sendai 26-27 Home & Away Kits Released
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The Adidas Vegalta Sendai 2026-27 kits feature a distinctive woven graphic pattern across the front. This linear design, characterized by its vertical and horizontal rhythms, symbolizes the intertwining and unity of the club, its supporters, partners, and the local community. In a notable update for the upcoming campaign, the club crest on the field player kits has been upgraded to a rubberized material, providing a more premium and substantial feel.
The home kit retains the club's traditional colors, while the away option offers a contrasting alternative utilizing the same underlying template. Both shirts prominently display the logos of various club partners, including main sponsor Iris Ohyama on the chest. The Adidas Vegalta Sendai 2026-27 kits are currently available for pre-order through the club's official retail channels.
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Celebrating the iconic Total 90 football boot lineage, these special edition lifestyle sneakers are restricted to a strict production run of just 300 pairs worldwide. The DOAF x Nike Total 90 "Beautiful Game" shoes will be officially released on July 14th and will be available exclusively via GOAT.
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The reunion brings a heavy dose of nostalgia for the Owls. Umbro previously supplied Sheffield Wednesday's kits during a highly successful period from 1984 to 1993, an era that included memorable cup runs and the club's historic 1991 League Cup triumph at Wembley Stadium.
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The new Willem II home shirt was released today to celebrate the club's 130th anniversary. Made by new supplier Meyba, who replace Robey, the Willem II 2026-27 home kit will be worn in the Eredivisie.
The Meyba Willem II 2026-27 home jersey features the club's classic tricolor design with red, white, and blue vertical stripes. In a nod to the club's heritage and to keep the design as pure as possible for the 130-year milestone, the kit does not feature a main sponsor on the front.
This release marks the first kit produced by Meyba for the Dutch club following the announcement of their partnership in March 2026.