Top 10 Best Selling Football Kits in 2018 Revealed - Not Reliable!
Apr 28, 2019, by Chris
South American-based sports marketing agency Euromericas Sport Marketing this week published their annual ranking of the Top 10 teams that sold most shirts in Europe. Which club sold the most football jerseys in 2018?
Thanks to Footpack for the background image
It is important to note that it is very difficult to get exact numbers of football kits sold by each club. The main reason for that is that the clubs and brands do not publish those numbers as they are considered as confidential information, especially for other clubs and brands when negotiating new contracts.
We think that those numbers are not accurate and are too high. We do not think that Barcelona is selling so much less kits; Bayern Munich some years ago announced that they sold record-breaking 1.3 million kits (more than all other Bundesliga clubs together), and PSG said that they will sell more than 1 million kits for the first time in 2018-19 (they sold 800,000 in 2017-18).
Nevertheless, Euromericas Sport Marketing is somehow "the world reference in these figures". They have been releasing a Top 10 list of the teams that sold most kits since 2010. This is the reason why we are publishing the ranking.
The Top 10 Biggest Jersey Sellers In 2018
1. Manchester United (Adidas - England) 3,250,000
2. Real Madrid (Adidas - Spain) 3,120,000
3. Bayern Munich (Adidas - Germany) 2,575,000
4. FC Barcelona (Nike - Spain) 1,925,000
5. Liverpool (New Balance - England) 1,670,000
6. Juventus Turin (Adidas - Italy) 1,615,000
7. Chelsea (Nike - England) 1,525,000
8. Borussia Dortmund (Puma - Germany) 1,205,000
9. Paris Saint-Germain (Nike - France) 1,146,000
10. Manchester City (Nike - England) 1,085,000
Three Adidas teams lead the list, with Manchester United having conquered the top space from Real Madrid. One reason for that is the departure of Cristiano Ronaldo to Juventus. Bayern Munich comes third.
Behind this duo are Bayern Munich with more than 2.5 million jerseys sold and FC Barcelona, which did not manage to reach the 2 million mark according to the agency. In the rest of the ranking, there are three other English clubs (Liverpool, Chelsea, Manchester City). Paris Saint-Germain comes 9th.
Adidas is the winner in the Top 10 list, even though Nike supplies the same number of teams as the Three Stripes (both four). New Balance and Puma have one team, respectively.
What is quite surprising for us is that Arsenal is not included in the Top 10 while Chelsea is ranked on position 7. We can well imagine that Arsenal will enter the Top 10 list next season when Adidas will make the Gunners' kits.
Are your surprised by any of these numbers? Which teams do you think will sell most jerseys in 10 years? Let us know in the comments below.
FC Barcelona 26-27 Fourth Anthem Jacket Leaked
The first look at FC Barcelona's 26-27 fourth anthem jacket and pants has been leaked via @memorabilia1899. Part of the club's upcoming Sant Jordi capsule celebrating Catalonia's patron saint, the hooded zip jacket is presented in a light cream base accented with bold maroon chevron stripes across the chest and sleeves, alongside a standard club crest and navy Nike Swoosh. The matching track pants arrive in deep navy with light beige side striping, completing the walkout ensemble designed to accompany the new fourth kit ahead of an official launch in January 2027.
Pisa 26-27 Third Kit Released
Pisa Sporting Club and Adidas have officially unveiled the team's new third kit for the 26-27 Serie B campaign. Presented under the slogan "Ieri. Oggi. Sempre" (Yesterday. Today. Always), the design looks back to the Tuscan side's memorable 1980s era with an unconventional retro aesthetic.
The Adidas Pisa 26-27 third jersey features a white base adorned with thin black and blue vertical stripes down the front, subtly incorporating the club's signature Nerazzurro identity. Bold red accents provide contrast via the Adidas three stripes across the shoulders, the brand's chest logo, and the piping on the white polo-style collar and sleeve cuffs. Long-standing partner Cetilar features prominently on the front in blue, alongside Aurora Catering on the left sleeve.
The standout element of the shirt is the reinterpreted vintage crest on the left chest. Replicating the distinct 1980s badge, the geometric emblem combines tilted stripes forming the silhouette of the Leaning Tower with the traditional Pisa cross and classic club lettering. The kit is scheduled to make its official on-pitch debut in Serie B action against Juve Stabia.
Austria Wien 26-27 Third Kit Released - Inspired by Gustav Klimt
Macron and Austrian Bundesliga club FK Austria Wien have officially launched their new third kit for the 2026-27 season. Dubbed the "Kunsttrikot" (art jersey), the special release draws direct inspiration from Austrian symbolist painter Gustav Klimt and his world-renowned masterpiece, "Der Kuss" (The Kiss), completing the club's set for the campaign.
The Austria Wien 26-27 third shirt comes in a rich cardinal red base decorated with gold details throughout. Across the body and sleeves, an intricate embossed texture incorporates the contrasting rectangular and circular patterns famously featured in Klimt's work. The design is rounded off with a traditional buttoned polo collar edged in gold trim, matching sleeve cuffs, and monochrome gold silicone applications for the club crest and Macron Hero logo. Special touches include "Spielkultur" on the outer neck and an inner neck tape honoring legendary captains Sara, Prohaska, Hussack, Nausch, and Fiala.
Matching cardinal red shorts and socks complete the kit, which is crafted from 100% recycled Eco Softlock polyester. Austria Wien are initially making the 26-27 third shirt available in a run of 1,000 limited-edition collector gallery boxes before a general release.
London City Lionesses Announce Landmark Nike Front-of-Shirt Sponsorship Deal
London City Lionesses have officially announced a multi-year front-of-shirt partnership with Nike. Owned by Michele Kang via Kynisca Sports International, the Barclays Women's Super League side revealed a unique graphic for the primary sponsor position, featuring the ancient Goddess of Victory statue from which the sportswear giant takes its name.
The new front-of-shirt look makes its on-pitch debut when London City take on Manchester United on September 4, 2026. Beyond the prominent kit branding, the agreement incorporates grassroots community activations as well as dedicated support for female-focused sports science research and athlete development.
Alongside the front-of-shirt sponsorship, the club and Nike have agreed to a four-year extension of their technical kit supply partnership, locking in the Swoosh from the 27-28 season onwards. This expands on their existing apparel arrangement first established ahead of the 25-26 campaign.
Levante 26-27 Fourth Kit Released
Spanish club Levante UD and Italian technical sponsor Macron have officially unveiled their new fourth kit for the 2026-27 season. Marking the tenth year of collaboration between the club and the brand, the new uniform completes Levante's kit lineup for the current campaign.
The Macron Levante 26-27 fourth jersey features a navy blue base with an all-over sublimated and embossed geometric pattern inspired by the traditional azulejos ceramic tiles of Valencia's seaside El Cabanyal neighborhood. Off-white and cardinal red trim accents the V-neck collar and sleeve cuffs, while silicone patches of the club crest and the Macron Hero emblem sit on the chest. The design also pays tribute to club founder José Ballester Gozalvo and his wife Teresa Molins Gausach.
Navy blue shorts with matching off-white and cardinal red details alongside hooped socks complete the full look. Levante UD will debut the new 26-27 fourth kit on September 6, 2026, against Málaga CF at the Ciutat de València to coincide with the club's 117th anniversary.
No More Macron: Elite Eleven Melbourne Victory 26-27 Training Collection Released
A-League side Melbourne Victory has officially announced a new multi-year partnership with Australian activewear brand Elite Eleven. The Melbourne-based brand will serve as the club's official Technical Kit and Apparel Partner for the next four seasons, starting from the 26-27 campaign, marking the end of Victory's partnership with Italian supplier Macron.
Shortly after the announcement, the club launched its official 26-27 training and lifestyle collection under the campaign banner "Melbourne Born. Melbourne Worn."
The training range is available to purchase immediately, while Melbourne Victory's new 26-27 home and away match kits are scheduled to be officially unveiled in early October.
Sedan Ardennes 26-27 Third Kit Released
French club CS Sedan Ardennes has officially launched its new third kit for the 2026-27 campaign, completing their first full kit collection under new technical partner Kappa. Following the earlier releases of their retro green home shirt and off-white away strip, the new third kit introduces a modern, lifestyle-infused aesthetic.
The Kappa CS Sedan Ardennes 26-27 third jersey is predominantly black and features a distinctive gothic-style "ARDENNES" wordmark across the chest. The club crest is executed in a monochrome white badge on the left chest, paired with white Kappa Omini logos on the right chest and shoulders. Subtle red and green trim decorates the sleeve cuffs, nodding to the club's traditional colors.
Black shorts and socks complete the full Kappa CS Sedan Ardennes 2026-27 third strip.