Reports: Nike Offers Liverpool Record Kit Deal

Update: In the past few days, rumors afloat that Nike has offered a record breaking shirt deal to Liverpool. Liverpool are still waiting on other ‘parties’ to beat Nike's current offer. Nike would also "want marquee players signed & Nike are willing to part fund deals."

Original article - 11 April 2019: As per English media reports this evening, Nike and Liverpool are in advanced talks regarding a sponsorship deal that would see the US brand take over from New Balance in time for the 2020-21 season.

Liverpool's current deal with New Balance runs until the end of the 19-20 season, i.e. next, and is reportedly worth £45m annually.

ESPNFC state that Liverpool are close to reaching an agreement with Nike. The new Liverpool Nike kit deal would be "expected to exceed the value of Manchester United's £750million agreement with Adidas and become the biggest ever struck by a Premier League club".

Also reported in the story, New Balance have a "matching clause", which would allow the brand to match any offer of another brand and continue as Liverpool kit producer. It's far from certain that New Balance are ready to pay as much as Nike are reportedly putting on the table.

Reports earlier this year had stated that Liverpool were in talks with New Balance, but also open to offers from other brands such as Adidas, Nike or Puma.

Liverpool In Kit Talks With New Balance Rivals

Feb 17, 2019

Liverpool have been with New Balance since the start of the 15-16 season, having previously worn kits produced by the US brand's Warrior sub-brand.

Would you like to see Nike take over the Liverpool kit contract? Comment below, and check out everything about next season's 19-20 kits in the Overview.