West Ham Announce New Long-Term Umbro Kit Deal
May 2, 2019, by Pat
West Ham United and Umbro have just announced a new long-term deal that will see the iconic double-diamond brand produce West Ham's kits until at least 2023.
There had been speculation recently with Umbro going into the last season of their initial deal with the club, but it's now been confirmed that things are to stay the way they were.
West Ham have also confirmed that a special-edition commemorative kit will be launched in 2020-21 to celebrate the East London club's 125th anniversary. As part of their continued commitment to designing bespoke products for the club, senior Umbro officials recently met and consulted with a sub-group of the Official Supporters’ Board to collect ideas and feedback for the commemorative design.
West Ham United Vice-Chairman Karren Brady said: “I am delighted that Umbro will be continuing to deliver quality products for both our players and supporters for at least the next four years.
“Umbro have a legendary status throughout the world game and a long-established association with our club, and we are proud to have them on board as part of the West Ham family.
“Umbro understand the identity and soul of West Ham United. They are passionate about designing bespoke products that benefit our players technically and also create a sense of pride and affection among our supporters.
“Their meeting with our Official Supporters’ Board recently to discuss the design of the commemorative kit for our 125th anniversary next year is a sign of Umbro’s commitment and dedication to being more than simply a kit manufacturer for West Ham United, and we look forward to continuing our fantastic relationship with them over the next four years.”
Sam Lucas, Head of Sports Sponsorship at Umbro UK commented “This extension is really exciting news for Umbro and we’re proud to extended our deal with the club for the next four seasons. We feel that the Umbro brand has a lot of synergy with what West Ham stand for and that’s the reason why the partnership has been a success.
"We’re thrilled that we also get the opportunity to design and produce the 125th anniversary commemorative jersey, creating more lasting memories for the fans”.
The West Ham United 19-20 kits are set to be launched "in the coming months".
Are you happy to see West Ham stay with Umbro for another four seasons? Drop us a line below.
Al-Ula FC 26-27 Home & Away Kits Released
Italian sportswear brand Kappa and Saudi club Al-Ula FC have officially launched their new home and away kits for the 26-27 season. Both designs incorporate custom graphic textures alongside the club's "Arabian Leopards" tagline printed on the upper back collar.
The Al-Ula 26-27 home kit features a deep navy blue base paired with elegant gold detailing for the logos, sponsor prints, and collar trim. A subtle tonal pattern decorates the front panel, giving the jersey a refined aesthetic.
Complementing the home kit, the Al-Ula 26-27 away shirt comes in a sand white colorway featuring a classic polo collar. Deep blue accents appear on the Kappa logo, crest, and shoulder panels, which showcase patterned striping across the sleeves.
AD Mérida 26-27 Away Kit Released
Spanish Primera Federación club AD Mérida and technical supplier Macron have officially launched the club's new away kit for the 26-27 season. Named 'Aura', the new second shirt was unveiled alongside the club's new home strip during a presentation event at the historic Templo de Diana in Mérida.
The AD Mérida 26-27 away jersey features an eye-catching design built on a dark base, covered in a vibrant geometric teal line pattern across the front torso. Black sleeves, collar trim, and subtle teal accents on the sleeve cuffs complement the detailed body graphics. White branding, including the Macron logo and front sponsor text, completes the look.
NK Veres Rivne 26-27 Home, Away & Third Kits Released
Ukrainian Premier League club NK Veres Rivne and Spanish sportswear brand Kelme have officially launched the team's new home, away, and third kits for the 26-27 season. The release marks a return to Kelme for the Ukrainian side following a single season wearing kits produced by their in-house brand, Buntar.
The new collection brings custom looks for each kit, unified by sponsor logos from Betking that adapt seamlessly to match the color scheme of each shirt. The 26-27 home kit sports a vibrant red look featuring an abstract tonal geometric pattern, accompanied by black trim on the collar and sleeve cuffs. The away kit presents a clean white base with subtle horizontal line graphics and a sharp black traditional collar.
Rounding out the collection is a striking purple third kit featuring dynamic diagonal pattern details on the front, complemented by black shorts. All three kits feature the Ukrainian flag patch prominently placed on the upper chest above the club crest and technical sponsor logos.
Emelec 2026 Third Kit Released
Ecuadorian club CS Emelec and adidas have officially launched the club's new 2026 third kit. Marking the first time in twenty years that Emelec will wear green, the eye-catching shirt breaks away from the team's traditional blue identity while retaining key historic design motifs.
The Emelec 2026 third strip comes in a dark petroleum green base color, highlighted by adidas' signature three stripes in white on the shoulders and light teal graphics across the front. A subtle diagonal cross-band pattern covers the chest, giving a nod to Emelec's classic sash design. The front of the jersey features the logo of SOLCA (Sociedad de Lucha Contra el Cáncer), continuing a special partnership to raise cancer awareness.
The kit is completed with dark green shorts and socks featuring matching teal and white details. Emelec will debut the new third kit in their upcoming LigaPro fixture against Aucas at the Estadio George Capwell, with replica shirts priced at US$99.99 for men and US$84.99 for women.
Manchester City Reveal Special Asia Tour Nameset in Hong Kong
As part of their pre-season trip to Asia, Manchester City have unveiled a special custom font and nameset during their event in Hong Kong. The unique printing style was showcased at the club's Harbour Pitch pop-up activation, giving local supporters an exclusive custom option for the 26-27 home kit.
The special font features a bold, rounded bubbly silhouette with stylized graphic cutouts integrated directly into the numbers, including skull motifs and exaggerated curves. Displayed on jerseys for players such as Erling Haaland, Phil Foden, Rayan Cherki, and Antoine Semenyo, the playful design offers a distinct creative departure from standard Premier League and cup competition typefaces.
This limited tour nameset is available at official event pop-ups in Hong Kong during the 26-27 Asia Tour. While it serves primarily as a special retail customization option for local fans, it adds a unique collectible twist to City's summer pre-season campaign in Asia.
