'Bud Lihgt' - Liga MX Teams Wear 'Misspelled' Sponsor Kits To Make Fans Aware Of Effects Of Excessive Drinking
Aug 5, 2019, by Chris
If you watched Liga MX in the past few days,you might have noticed that something was odd on the kits of teams such as Santos Laguna. However, it was not an error but an actually quite smart advertising campaign.
Within the framework of International Beer Day on August 2 2019 and to reinforce its message of responsible consumption, Grupo Modelo's portfolio changed the order of the letters of its brands to make consumers aware of the effects of excessive drinking. Therefore, the advert on the kits featured an intended spelling error - 'Bud Lihgt' instead of 'Bud Light'.
Part Of Larger Drink Responsibly Campaign
Additionally, also as part of the campaign, in what would appear to be a production error, brands such as Corona, Victoria, Modelo Especial, Stella Artois, Bud Light and Michelob Ultra changed the name of their labels to convey this important message about responsible consumption.
"As a company and as leaders in the brewing industry, we seek to raise awareness of the importance of responsible drinking when enjoying our products. We aim to generate a social impact with initiatives that demonstrate our commitment to our consumers and society in general," said Cassiano de Stefano, President of Grupo Modelo.
According to the latest figures from the Pan American Health Organization (PAHO), in Mexico approximately 24,000 people die each year in accidents related to alcohol abuse. However, many citizens, mainly young people, do not measure the problem.
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Adidas Flamengo 26-27 EQT Collection Released
Adidas and Flamengo have officially launched the club's new Equipment (EQT) retro collection, making the Rubro-Negro the first Brazilian club to receive the iconic line. Inspired by the brand's seminal 1991 and 1992 aesthetics, the 1990s-themed capsule ditches the modern CRF monogram in favor of Flamengo's historic rowing crest with crossed oars and an anchor, placed alongside the classic Adidas Trefoil text logo. The lifestyle collection features five pieces including a color-blocked windbreaker jacket, crewneck sweatshirt, track pants, and graphic t-shirts in the club's signature red, black, and white color scheme.
Go Ahead Eagles 26-27 Third Kit Released
Dutch Eredivisie club Go Ahead Eagles and technical sponsor Stanno have officially unveiled their new third kit for the 2026-27 season. Named "Our Holy Waters," the design serves as a thematic companion to this season's "Our Holy Ground" home and away jerseys, shifting the focus to the club's deep connection with the IJssel river.
The Stanno Go Ahead Eagles 26-27 third shirt is built around an off-white base with fine vertical pinstripes running down the front. The centerpiece of the design is a detailed historic cog ship illustration across the torso, celebrating the Hanseatic maritime history of Deventer. Rich forest green decorates the folded collar and sleeve cuffs, complemented by gold trim and "GAE" lettering embroidered on the collar insert. Sponsor logos and branding appear in a metallic copper-bronze shade, alongside a recolored green and gold club crest.
Matching off-white shorts with green side piping and socks featuring the club's eagle crest complete the full kit. The Go Ahead Eagles 2026-27 third kit is available to purchase immediately through the club's official online store.
EFL Trophy Set to Become 'Jersey Mike's Trophy'
The EFL Trophy is set for another commercial rebrand, with American fast-food chain Jersey Mike's Subs closing in on a record-breaking title sponsorship agreement. The English Football League is finalizing a five-year contract worth approximately £5 million to officially rename the competition the Jersey Mike's Trophy.
The landmark partnership represents the most lucrative commercial deal in the history of the tournament. Participating clubs from League One and League Two, alongside invited Category One academy sides, will benefit from boosted prize money, starting with an initial pool of around £900,000 this season. The agreement directly supports Jersey Mike's major expansion into the UK and Ireland, where the US brand plans to roll out up to 400 store locations.
This move adds yet another chapter to the competition's long lineage of commercial title sponsors. Most recently titled the Vertu Motors Trophy, the tournament has previously operated under numerous memorable names, including the Papa Johns Trophy, Checkatrade Trophy, Johnstone's Paint Trophy, and the nostalgic LDV Vans Trophy.
No More Predator? Pedri Spotted in Next-Gen Adidas adiPURE Whiteout Prototype Boots
FC Barcelona and Spain midfield maestro Pedri has been spotted testing a whiteout prototype of the all-new Adidas adiPURE boots. Following Bayern Munich center-back Jonathan Tah, who stepped out in test pairs earlier this month, Pedri is now the most high-profile Adidas athlete seen taking the unreleased silhouette out onto the pitch.
The sighting comes as Adidas prepares to bring back the revered adiPURE silo for 2027, officially phasing out the Copa series to establish adiPURE as the brand's primary touch-and-leather boot alongside the Predator and F50. The next-generation adiPURE is engineered to combine classic heritage with modern speed, incorporating a plush Pureleather forefoot, a lightweight technical mesh quarter, a free-floating tongue, and a redesigned Adiframe soleplate.
While Pedri has been one of the central figures representing the Predator line, even rocking his personalized "Predri" signature branding, he has occasionally flirted with Copa models during training in previous seasons. Testing the whiteout prototype strongly indicates that Adidas might be positioning the Spanish technician as the premier ambassador to spearhead the revived adiPURE range ahead of its official debut in early 2027.
Steven Bergwijn Wears Unreleased Nike Kobe Mercurial Boots
The Nike Mercurial Mamba soccer cleats are set to be launched on Saturday, September 19, 2026.
