FC Barcelona Announce Cupra Car Sponsor Deal

Aug 28, 2019

by Chris

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Barça announced Cupra as the club’s new Official Automotive and Mobility Partner, "in an agreement that will focus on innovation and the development of projects to improve mobility". Cupra replaces Audi - both car brands are owned by Volkswagen.

CUPRA is a brand of Seat, a Martorell-based subsidiary of the Spanish car manufacturer Seat. Seat is owned by Volkswagen, who are owning Audi, previous Barça sponsor. The Cupra brand was launched in 2018 as new car brand of Seat.

FC Barcelona Name Cupra As New Automotive Partner - Five Year Deal Replacing' Audi

FC Barcelona and Cupra signed a sponsorship agreement for the next five seasons until the end of the 2023-24 season, through which Seat’s sports car brand will become the new Official Automotive and Mobility Partner of the club.

No financial details of the agreement were officially disclosed. The Audi contract, first signed in 2006, was worth an annual €5 million (US$5.5 million) but Barcelona were looking to double that, according to Spanish business outlet Palco23.

"The strategic alliance goes beyond a traditional sponsorship arrangement, as besides collaborating on different activations through a wide variety of activities, both entities will work on the development of innovative projects aimed at the improvement of urban mobility."

Josep Maria Bartomeu, FC Barcelona president

“We celebrate the incorporation of Cupra as FC Barcelona’s new Official Automotive and Mobility Partner. We are beginning a new journey together, based on shared values such as high standards, passion, ambition and teamwork. This innovative alliance will allow us to offer unique experiences to our fans around the world, through which we will also have the opportunity to collaborate in the development of new solutions that contribute to an improvement in urban mobility.”

Luca de Meo, SEAT President and Chairman of the Board of Cupra

“This innovative alliance with one of the world’s greatest football clubs shows our strong commitment to the Cupra brand and the future of mobility in Barcelona. Furthermore, partnering with a universal institution such as FC Barcelona with a fanbase of over 340 million will support our globalisation strategy”.