FC Barcelona Announce Cupra Car Sponsor Deal
Aug 28, 2019, by Chris
Barça announced Cupra as the club’s new Official Automotive and Mobility Partner, "in an agreement that will focus on innovation and the development of projects to improve mobility". Cupra replaces Audi - both car brands are owned by Volkswagen.
CUPRA is a brand of Seat, a Martorell-based subsidiary of the Spanish car manufacturer Seat. Seat is owned by Volkswagen, who are owning Audi, previous Barça sponsor. The Cupra brand was launched in 2018 as new car brand of Seat.
FC Barcelona Name Cupra As New Automotive Partner - Five Year Deal Replacing' Audi
FC Barcelona and Cupra signed a sponsorship agreement for the next five seasons until the end of the 2023-24 season, through which Seat’s sports car brand will become the new Official Automotive and Mobility Partner of the club.
No financial details of the agreement were officially disclosed. The Audi contract, first signed in 2006, was worth an annual €5 million (US$5.5 million) but Barcelona were looking to double that, according to Spanish business outlet Palco23.
"The strategic alliance goes beyond a traditional sponsorship arrangement, as besides collaborating on different activations through a wide variety of activities, both entities will work on the development of innovative projects aimed at the improvement of urban mobility."
Josep Maria Bartomeu, FC Barcelona president
“We celebrate the incorporation of Cupra as FC Barcelona’s new Official Automotive and Mobility Partner. We are beginning a new journey together, based on shared values such as high standards, passion, ambition and teamwork. This innovative alliance will allow us to offer unique experiences to our fans around the world, through which we will also have the opportunity to collaborate in the development of new solutions that contribute to an improvement in urban mobility.”
Luca de Meo, SEAT President and Chairman of the Board of Cupra
“This innovative alliance with one of the world’s greatest football clubs shows our strong commitment to the Cupra brand and the future of mobility in Barcelona. Furthermore, partnering with a universal institution such as FC Barcelona with a fanbase of over 340 million will support our globalisation strategy”.
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Al-Kholood 26-27 Home & Away Kits Released
Saudi Pro League side Al Kholood FC and technical sponsor Kappa have officially unveiled the club's new home and away kits for the 26-27 season. The collection brings customized graphics and traditional color schemes to the club's wardrobe for the upcoming campaign.
The Al Kholood 26-27 home shirt features a deep red base adorned with an intricate tonal geometric zig-zag graphic across the front. White trim details line the V-neck collar and sleeve cuffs, with white Kappa Omini logos positioned on the chest and shoulders alongside the circular Al Kholood club badge.
For the away jersey, Kappa opted for a clean white torso paired with contrast deep green raglan sleeves and a matching polo collar. Red and white subtle striping along the collar and cuff edges adds a refined finish to the design. The launch is completed by corresponding red and dark teal goalkeeper kits.
Al-Diriyah 26-27 Home & Away Kits Released
Saudi Arabian side Diriyah Club has officially revealed its new home and away kits for the 26-27 season, crafted by Italian sportswear brand Macron. Both jerseys integrate bespoke design elements rooted in the history and cultural heritage of Diriyah.
The Diriyah Club 26-27 home shirt features a clean white base paired with dark green and gold trim on the collar and sleeve cuffs. The front of the shirt displays a subtle tonal chevron pattern accompanied by geometric accents, inspired by the traditional patterns found on iconic local doors. Gold Macron logos and a gold club crest round off the design.
The 26-27 away kit adopts a deep green color scheme with matching gold details across the collar, cuffs, and brand logos. A tonal vertical stripe pattern is integrated into the front panel, featuring grape motifs that symbolize the regional tradition of hospitality. Both new kits will be worn by Diriyah Club in their upcoming league campaign.
Gaming-Inspired Lincoln City 26-27 Third Kit Released
Lincoln City and kit supplier Oxen have officially revealed the club's new third kit for the 26-27 season. Designed with a distinct gaming and digital theme, the striking strip expands the Imps' kit collection for the new campaign.
The shirt features a predominantly white base covered in an intricate circuit board graphic in light green. Vibrant mint green accents cover the shoulders and upper chest, balanced by navy trim on the collar and sleeve cuffs. The design is rounded off with the Oxen logo, a stylized monochrome Lincoln City crest, and the main Nanna Tate front sponsor logo.
Unveiled through an arcade-themed photoshoot, the kit is completed with matching shorts and socks. The new release is available through the official club store and online channels.
SSC Bari 26-27 Home, Away and Third Kits Released
Italian club SSC Bari and technical supplier Erreà have officially revealed the team's new home, away, and third kits for the 26-27 season. The entire collection pays homage to one of the city's most famous landmarks, the iconic Teatro Petruzzelli, incorporating its architectural features into the visual design of all three shirts.
The 26-27 home kit is presented in classic white, featuring subtle tonal graphics derived from the theatre's ornate facade, finished with red trim on the collar and sleeve cuffs. The away jersey comes in red and incorporates blue-teal accents on the V-neck collar and cuffs, with subtle front graphics representing the building's windows and balconies.
Completing the trio, the third kit arrives in blue, referencing both the iron entrance doors of the Teatro Petruzzelli and Bari's coastal connection to the Adriatic Sea.
FC Stade Lausanne-Ouchy 26-27 Kits Released
Swiss club FC Stade Lausanne-Ouchy and technical sponsor Macron have officially unveiled the team's new kit set for the 26-27 season. The release features a complete trio of home, away, and third shirts, all built around a shared dynamic liquid marble pattern.
The 26-27 home kit comes in the club's traditional red color, featuring white accent lines and detailing. The away jersey mirrors the design on a white base with red accents, while the third kit opts for a dark aesthetic, combining a black body with gold wave graphics and matching gold crest and sponsor details.
Kalamata FC 26-27 Away Kit Released
Greek Super League club Kalamata FC have officially unveiled their 2026-27 away kit. Made by Macron, the new design introduces a sleek blackout-inspired look for the upcoming season.
The Macron Kalamata FC 2026-27 away shirt features a predominantly black base with a subtle tonal geometric pattern across the front. White Macron, Novibet sponsor and club crest details provide contrast, while black trim on the collar and sleeve cuffs completes the clean monochromatic design.
What do you think of the new Kalamata FC 2026-27 away kit? Let us know your thoughts in the comments below.
SV Elversberg 26-27 Third Kit Released
German 2. Bundesliga side SV Elversberg and Nike have officially unveiled the club's new third kit for the 26-27 season. The vibrant uniform gives the team a standout alternative look for the new campaign.
The Nike SV Elversberg 26-27 third shirt features a bright red-orange base covered in an eye-catching optical halftone graphic pattern across the front and sleeves. White detailing is used for the Nike Swoosh on the right chest, while the traditional SV Elversberg crest is positioned on the left. Main sponsor HYLO sits prominently in a black rectangular box across the middle.
On the back, player names and numbers are printed in white with black outlines, with the club's tagline printed on the upper collar area. The kit is set to be worn during selected away fixtures throughout the 26-27 season.
Grenoble Foot 38 26-27 Away Kit Released
French Ligue 2 club Grenoble Foot 38 and Nike have officially launched the club's new away kit for the 26-27 season.
The Nike GF38 26-27 away jersey features a clean white base paired with vivid royal blue raglan sleeves. The defining feature of the shirt is a bold blue mountain graphic across the lower front, drawing direct inspiration from the surrounding Alps. Dark blue accents complete the look on the Nike Swoosh and the Carrefour Market sponsor logo. Just like on the home shirt, the regional coat of arms of Dauphiné is detailed on the upper back.
Matching royal blue shorts and black socks complete the full Grenoble Foot 38 26-27 away strip.