Here Are All Teams Unsponsored By PaddyPower
Aug 6, 2019, by Chris
The 2019-2020 season has already begun in several leagues across Europe. The season kickoff means that the 2019-20 kit release season is almost over. There have been a lot of amazing football kits released in the summer. However, the most powerful campaign was likely the one of betting company PaddyPower, whose 'Save our shirt' campaign made the headlines.
Teams Unsponsored By PaddyPower
PaddyPower's 'Save our shirt' campaign is a 'mission' of the betting firm that is dedicated to save football kits and teams from their shirt sponsor. We take a look at all teams that "PaddyPower is sponsoring to unsponsor their shirt."
Paddy Power kicked off the "Save our shirt" campaign in July by announcing it had signed its first shirt-sponsorship deal in English football with recently relegated Huddersfield Town. It showed off the club’s new shirt design, featuring a large diagonal sash with the brand’s logo, before announcing that that the logo sponsor kit would be a stunt and Huddersfield Town’s kit will actually be sponsor-free.
Since then, Paddy Power has added Motherwell, Newport County, Southend United and Macclesfield Town to its "unsponsoring" campaign.
Huddersfield Town - Championship
Motherwell FC - Scottish Premiership
Newport County - League Two
Southend United - League One
Macclesfield Town - League Two
PaddyPower some days ago also launched a new TV campaign calling on advertisers to stop bastardising football shirts. It mocks football-shirt sponsorship by showing people wearing kit with absurd branding, such as "Grumpy Pigeon", "Little Blue Pill" and "Mr Softy".
It is accompanied by I Love My Shirt by Donovan. A voiceover concludes: "Wouldn’t it be great if your footy shirt looked less like a billboard?"
Michelle Spillane, brand marketing director at Paddy Power, said: "The response to the campaign has been phenomenal and we are delighted to be launching the next phase of our campaign and hope it inspires others to join our quest to give a clean shirt back to the fans."
What do you think of PaddyPower's "Save our shirt" campaign? Share your thoughts in the comments below.
Port Vale 26-27 Away Kit Revealed
Puma and English League Two side Port Vale have officially launched their new away kit for the 26-27 season.
The shirt features an eye-catching geometric pattern in vibrant shades of purple and cyan, paired with clean white accents along the collar, side panels, and sleeve cuffs. Pop star and lifelong supporter Robbie Williams sponsors the jersey, featuring his 'RW' logo prominently on the chest in solid white to complete a standout look for the club on the road.
Santa Clara 26-27 Away Kit Leaked
The new CD Santa Clara 26-27 away kit produced by Puma has been officially released, showcasing a unique look inspired by the club's Azorean roots.
Built on a white base, the jersey features striking blue wavy graphic patterns across the front to represent the ocean surrounding the archipelago, complemented by dark navy logos, the regional Azores flag, and sponsor branding from Lebull.
Darlington FC 26-27 Home & Away Kits Released
English National League North side Darlington FC and Macron have officially unveiled the club's new home and away kits for the 26-27 season. The home jersey features Darlington's classic black and white hooped design complemented by yellow accents, including a yellow collar trim, Macron hero logos, and a monochromatic yellow club crest. The away kit introduces a bold red shirt highlighted by a black geometric chevron pattern fading into the lower body alongside black collar and sleeve trim.
Oldham Athletic 26-27 Away Kit Released
Oldham Athletic and Puma have officially unveiled the club's new away kit for the 26-27 season. Inspired by the nickname Ice Station Zebra, which references the freezing cold conditions often felt at Boundary Park, the new strip brings an icy visual theme to the pitch.
The Puma Oldham Athletic 26-27 away shirt is predominantly white with an eye-catching blue cracked-ice graphic pattern running down the center of the front. Royal blue accents trim the collar and sleeve cuffs, while the Puma cat logos, chest sponsor, and monochrome owl crest are applied in matching blue.
The new Oldham Athletic 26-27 away kit will be available to purchase online and in physical club stores starting August 1, 2026.
Žilina 26-27 Away Kit Released
Slovak club MŠK Žilina and Nike have officially unveiled the team's new away kit for the 26-27 season. Reversing the primary colors of their home uniform, the new shirt features a dark green base decorated with thin yellow vertical pinstripes. A solid yellow crew collar and yellow Nike Swoosh complete the design, while the club's detailed crest is positioned on the left chest alongside the unfitting red Radoma sponsor logo across the front.
AS Nancy-Lorraine 26-27 Away Kit Released
French club AS Nancy-Lorraine has officially unveiled its new 26-27 away kit, manufactured by Decathlon.
The new uniform features a modern design with fine geometric lines and an abstract pattern incorporating the club's iconic thistle emblem from the crest. Accentuated with subtle red detailing on the collar and sleeve cuffs, the jersey also includes a special tribute on the nape of the neck paying homage to the 100th anniversary of the Stade Marcel Picot.
Nijmegen 26-27 Away Kit Released
Dutch Eredivisie club NEC Nijmegen and kit supplier Robey have officially unveiled the new 26-27 away kit.
Predominantly black, the jersey features subtle red and green trims on the crew collar and sleeve cuffs in honor of the club's traditional identity. The front showcases intricate tonal graphics embossed with historical crest elements and a Roman helmet motif, while the upper back displays two crossed swords alongside the slogan "Vechten voor N.E.C." White sponsor logos on the chest and gold gothic typography for the player names and numbers complete the design, which is paired with matching black shorts and socks.
Chaves 26-27 Home, Away & Third Kits Released
GD Chaves and Hummel have officially unveiled the club's new kit collection for the 26-27 season, presenting a complete lineup of home, away, and third shirts.
The GD Chaves 26-27 home kit stays true to tradition, featuring classic red and navy blue vertical stripes across the front and back. It comes with a white polo collar finished with red and navy trim, navy sleeves, and white Hummel chevrons on the shoulders. A subtle graphic pattern is woven into the fabric to add texture to the traditional look.
For the alternative options, the 26-27 away kit features a distinct light pink base with a tonal geometric graphic throughout, completed by vibrant magenta logos and a matching monochromatic club crest. The third kit adopts a dark charcoal and black palette with an intricate tonal pattern, complemented by sleek silver accents for the Hummel logo, shoulder chevrons, and club badge.
