Here Are All Teams Unsponsored By PaddyPower
The 2019-2020 season has already begun in several leagues across Europe. The season kickoff means that the 2019-20 kit release season is almost over. There have been a lot of amazing football kits released in the summer. However, the most powerful campaign was likely the one of betting company PaddyPower, whose 'Save our shirt' campaign made the headlines.
Teams Unsponsored By PaddyPower
PaddyPower's 'Save our shirt' campaign is a 'mission' of the betting firm that is dedicated to save football kits and teams from their shirt sponsor. We take a look at all teams that "PaddyPower is sponsoring to unsponsor their shirt."
Paddy Power kicked off the "Save our shirt" campaign in July by announcing it had signed its first shirt-sponsorship deal in English football with recently relegated Huddersfield Town. It showed off the club’s new shirt design, featuring a large diagonal sash with the brand’s logo, before announcing that that the logo sponsor kit would be a stunt and Huddersfield Town’s kit will actually be sponsor-free.
Since then, Paddy Power has added Motherwell, Newport County, Southend United and Macclesfield Town to its "unsponsoring" campaign.
Huddersfield Town - Championship
Motherwell FC - Scottish Premiership
Newport County - League Two
Southend United - League One
Macclesfield Town - League Two
PaddyPower some days ago also launched a new TV campaign calling on advertisers to stop bastardising football shirts. It mocks football-shirt sponsorship by showing people wearing kit with absurd branding, such as "Grumpy Pigeon", "Little Blue Pill" and "Mr Softy".
It is accompanied by I Love My Shirt by Donovan. A voiceover concludes: "Wouldn’t it be great if your footy shirt looked less like a billboard?"
Michelle Spillane, brand marketing director at Paddy Power, said: "The response to the campaign has been phenomenal and we are delighted to be launching the next phase of our campaign and hope it inspires others to join our quest to give a clean shirt back to the fans."
What do you think of PaddyPower's "Save our shirt" campaign? Share your thoughts in the comments below.
Rumor: Newcastle United Set to Sign ElevenLabs as Main Kit Sponsor?
Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.
The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.
The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.
Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
