Here Are All Teams Unsponsored By PaddyPower
Aug 6, 2019, by Chris
The 2019-2020 season has already begun in several leagues across Europe. The season kickoff means that the 2019-20 kit release season is almost over. There have been a lot of amazing football kits released in the summer. However, the most powerful campaign was likely the one of betting company PaddyPower, whose 'Save our shirt' campaign made the headlines.
Teams Unsponsored By PaddyPower
PaddyPower's 'Save our shirt' campaign is a 'mission' of the betting firm that is dedicated to save football kits and teams from their shirt sponsor. We take a look at all teams that "PaddyPower is sponsoring to unsponsor their shirt."
Paddy Power kicked off the "Save our shirt" campaign in July by announcing it had signed its first shirt-sponsorship deal in English football with recently relegated Huddersfield Town. It showed off the club’s new shirt design, featuring a large diagonal sash with the brand’s logo, before announcing that that the logo sponsor kit would be a stunt and Huddersfield Town’s kit will actually be sponsor-free.
Since then, Paddy Power has added Motherwell, Newport County, Southend United and Macclesfield Town to its "unsponsoring" campaign.
Huddersfield Town - Championship
Motherwell FC - Scottish Premiership
Newport County - League Two
Southend United - League One
Macclesfield Town - League Two
PaddyPower some days ago also launched a new TV campaign calling on advertisers to stop bastardising football shirts. It mocks football-shirt sponsorship by showing people wearing kit with absurd branding, such as "Grumpy Pigeon", "Little Blue Pill" and "Mr Softy".
It is accompanied by I Love My Shirt by Donovan. A voiceover concludes: "Wouldn’t it be great if your footy shirt looked less like a billboard?"
Michelle Spillane, brand marketing director at Paddy Power, said: "The response to the campaign has been phenomenal and we are delighted to be launching the next phase of our campaign and hope it inspires others to join our quest to give a clean shirt back to the fans."
What do you think of PaddyPower's "Save our shirt" campaign? Share your thoughts in the comments below.
Steven Bergwijn Wears Unreleased Nike Kobe Mercurial Boots
The Nike Mercurial Mamba soccer cleats are set to be launched on Saturday, September 19, 2026.
Concept: What If World Cup Winners Wore Special Badges on Club Kits?
A creative concept visualized by Bleacher Report has sparked discussion among kit enthusiasts, posing an intriguing question: what if players who have won the FIFA World Cup were allowed to wear a special champion badge on their club kits? Under current FIFA equipment regulations, only reigning national team champions and Club World Cup winners are permitted to sport the official FIFA Champions Badge, but bringing an individual achievement patch to the club stage introduces a bold twist to modern shirt details.
The mockups feature World Cup winners wearing a sleek, gold trophy silhouette on their kit sleeves stamped with the year of their international triumph. The concept envisions players like Lionel Messi donning a 2022 patch on his Inter Miami shirt, Kylian Mbappé carrying a 2018 badge in Real Madrid white, and Rodri sporting a 2026 mark. It serves as an immediate visual marker of football's ultimate honor, staying with the player regardless of their club transfers.
In reality, domestic leagues and confederations enforce strict uniform guidelines that limit sleeve real estate almost entirely to league badges, sleeve sponsors, and charitable campaign logos. While regulatory hurdles make such a badge virtually impossible in professional football, the visualization offers a clean and compelling look at how personal legacy could be integrated into club kits.
Inter Milan 26-27 Third Kit Debuted
Inter Milan officially debuted their new Nike 26-27 third kit on the pitch during a dramatic 5-3 Serie A comeback victory against Udinese at the San Siro, just hours after its official unveiling.
Taking inspiration from the Nerazzurri's iconic look from the late 1990s, notably referencing the 1997-98 and 1998-99 shirts. the new third kit is built on a stone-grey 'Iron Ore' base featuring a subtle tonal jacquard pattern. The centerpiece of the design is a prominent black horizontal chest band accented by a thin 'Blue Spark' lower stripe. Bright 'Speed Yellow' details are applied to the Swoosh, the two-starred club crest, the Betsson.sport sponsor, and retro-styled 1990s font names and numbers.
