Here Is What Inspired Juventus' 19-20 Home Kit - Kit Designer Interview
Aug 22, 2019, by Simon
As Juventus continues to cause a stir because of the club's new 2019-20 home jersey and its revolutionary design, espn.com took investigations a step further to conduct a conversation with the design director of Adidas' football department, Inigo Turner. Let us find out why exactly Inigo Turner rubber-stamped Juve's 2019-2020 home shirt.
Dealing With Negative Feedback & Adidas' Take On Football Kits
"We prefer when it's well received. Obviously when you do something that's quite bold, there will be a reaction at least to begin with. Sometimes jerseys take a little longer to become a favourite. It could be that the team needs to wear it a little bit and then people will go, 'Yeah, now I'm really used to it. I really like it.' Everybody has an opinion.
"We're really aware [of the reception the shirt is getting]"
Modern zebra. pic.twitter.com/6uqmEwQbkw
— Emilio Sansolini (@EmilioSansolini) 12. Mai 2019
"We also think that to stay in these traditional shirts all the time would also be a little bit predictable and not push things forward. It's something that we're compelled to do at Adidas: drive forward the look of football on the field. That becomes increasingly difficult with lots of regulations, with number boxes needed and other things.
"If you think back to some of the most iconic shirts in history, those old Man United away shirts, the 'bruised banana' Arsenal shirt, all the iconic shirt everyone remembers now ... I think if we'd had social media back then the reaction would also have been fairly strong. But these are the jerseys everybody loves, the ones that are remembered and held dearly in a lot of people's affections."
Adidas Juventus 19-20 Home Kit - Adidas' Design Inspirations
After commenting on Adidas' general strategy of pushing boundaries and relying on causing reactions - whether positive or negative does not matter in the long run - Turner now touches on the inspiration behind the pink line, and, most importantly, how Adidas perceives the halves look.
"Pink was one of the very first colours the club wore. The first kits they wore were pink with these black neckties. It's a foundation colour, one of our nods back to an authentic story. While I think we've done something very disruptive, we also reference something that's from the heart and the origins of the club. It's important that we make those historical references and bring those stories into the kits. We're not educators but we make reference points to a club's rich history."
First ever Juventus club shot - via Wikipedia
"We tend to throw our net quite wide in terms of ideas," Turner explains. "I think about when the team lines up in the kit before the game and the camera pans across the team or you get the wide-angle shot. What you see are black and white stripes. It's different thinking. Also behind the goal, if Juve are attacking the goal and you've got thousands of people wearing that shirt you have a very different-looking black and white stripes. It's much bolder. They come together in a different way. It's a very confident statement about bringing everybody together collectively to create the stripes."
What do you think of Inigo Turner's statements concerning the shirt's inspirations and Adidas' overall strategy? Let us know your thoughts in the comments down below.
Dinamo Zagreb 26-27 Away Kit Released
GNK Dinamo Zagreb and Castore have officially unveiled the club's new away kit for the 26-27 season.
The Castore Dinamo Zagreb 26-27 away shirt is predominantly white with striking blue accents along the round collar, shoulder inserts, and sleeve cuffs. In a distinct design choice, the club crest is centered on the upper chest, placed directly below the blue Castore wordmark, while the main sponsor logo sits underneath in blue.
The new white strip is available immediately online and at official club stores, completing the Croatian club's kit set for the upcoming campaign.
HŠK Zrinjski Mostar 26-27 Home Kit Released
Bosnian Premier League club HŠK Zrinjski Mostar and technical sponsor Macron have officially unveiled the club's home jersey for the 26-27 season. The design provides a fresh interpretation of the club's classic look.
The HŠK Zrinjski 26-27 home shirt features a clean white base highlighted by a modern, geometric red sash across the front. The collar includes subtle red trims, while the sleeve cuffs feature a red, white, and blue tricolor detail referencing the club's identity. A red Macron Hero logo sits on the right chest, opposite the club crest on the left, with the M.T. Abraham Group sponsor logo positioned in the center.
On the upper back, a custom "MO HŠ KZ" graphic adds a detailed signature touch above the blue player name and number printing. The kit will be worn throughout Zrinjski's domestic and European fixtures during the 26-27 campaign.
Liverpool Debut 26-27 Away Kit
Liverpool debuted their new 2026-27 away kit in yesterday's pre-season friendly against Wrexham. The design delivers a simple yet refined look, combining timeless elegance with a strong sense of the club's traditional identity on the pitch.
The kit is inspired by the club's mid-1980s jerseys as well as the match tickets used during the 1970s.
AD Mérida 26-27 Home Kit Released
Spanish Primera Federación club AD Mérida has officially unveiled its new home kit for the 26-27 season, made by technical partner Macron. Launched under a campaign highlighting the club's history and regional identity, the design continues the long-standing partnership between the Extremaduran side and the Italian sportswear brand.
The AD Mérida 26-27 home shirt features a crisp white body paired with bold green sleeves and shoulders. Black and white detailing trims the sleeve cuffs and collar, which also features a dark front v-insert. The Macron Hero logo is applied in black on the right chest and shoulders, while the club crest is placed over the left chest above central sponsor lettering.
On the back, green player names and numbers with dark outlines complement the overall look, finishing a sleek design for the upcoming campaign.
Inter San Carlos 26-27 Home & Away Kits Released
Newly promoted Costa Rican Liga Promerica side Inter San Carlos have officially unveiled their new home and away kits for the 26-27 season, made by local sports brand Monarca. The new jerseys will be worn as the club makes its top-flight debut in Costa Rican football following their recent promotion.
The Inter San Carlos 26-27 home kit comes in green, featuring dark green vertical panels decorated with a bold jaguar spot pattern. Thin gold pinstripes run down the jersey, complemented by gold detailing on the collar and sleeve cuffs alongside white sponsor logos.
Completing the set, the Inter San Carlos 26-27 away jersey opts for a clean white base highlighted by faint feline spot graphics across the chest. Gold vertical pinstripes line the body, while green accents on the collar, sleeve cuffs, and sponsor branding finish off the design.