Chevrolet Set To Ditch £400m Manchester United Shirt Deal - Man Utd Already Looking For New Sponsor
English newspaper The Times reports that Manchester United and Chevrolet's partnership is almost certainly set to end when the contract expires in 2021. In fact, Manchester United would be already searching for an alternative shirt sponsor to Chevrolet
According to The Times, insiders claim that "the chances of Chevrolet extending its arrangement beyond 2021 are doomed because General Motors, the parent company, felt it had overpaid for the rights in 2012. Indeed the Chevrolet executive who brokered the £450 million deal left the company soon afterwards."
The deal with General Motors and Chevrolet began for the 2014-15 season and runs through to the end of the 2020-21 season. The deal is worth $559 million (£450 million) in total (65 million GBP / season as fixed payment).
Man Utd Already Looking For New Shirt Sponsor
The Times "understand that United’s commercial arm has been searching for some time for an alternative shirt sponsor to Chevrolet. Sources insist that a number of leading brands are interested in a shirt deal because of United’s enduring global appeal — they recently announced that their global fan base had risen to 1.1 billion people."
A United spokesperson told The Times: “Chevrolet is a fantastic partner. The sponsorship continues to achieve the brand and business objectives for both parties and we will continue to work to activate and maximise it.”
Chevrolet did not comment on The Times request.
Which brand would you like to sponsor Manchester United? Do you like that Chevrolet's logo will likely disappear on ManU's kits in 2021? Share your thoughts in the comments below.
