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Haier Denies Manchester United Shirt Sponsorship Rumors

Chinese appliances company Haier has categorically denied reports linking it to the Manchester United shirt sponsorship.

A company statement that was published on social media reads: "For clarification purpose, Haier Group denies to have contacted Manchester United and to have reached any agreement with them in order to sponsor the football club as wrongly reported instead yesterday in the UK press."

According to Matthew Glendinning of SportBusiness Sponsorship, the original report by the Sun "is wide of the mark" as "United have only just started their search for a new main shirt sponsor after Chevrolet."

The original report stated that Manchester United would be "edging closer to world record £70m-a-year shirt sponsorship deal with Chinese company Haier," which would mean a new world record for such a deal.

Stay tuned for updates in the Manchester United jersey sponsorship story.

Which company would you like to see sponsor Manchester United? Comment below.

2026 World Cup Kit Overview

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Dorking Wanderers 26-27 Home & Away Kits Released

English National League South side Dorking Wanderers have officially revealed their new home and away kits for the 2026-2027 season.

The new 26-27 home shirt introduces a classic and timeless design, stripping things back to a traditional aesthetic. It features bold red and white vertical stripes that draw inspiration from historic European football heritage. To complete the clean and authentic on-pitch look, the home jersey is perfectly paired with deep blue shorts and traditional white socks.

Following the launch of the primary strip, Dorking Wanderers also introduced their new 26-27 away kit, which delivers a much sharper and modern edge. This secondary jersey is defined by striking black and orange stripes, creating a strong contrast between dark and vibrant tones.

Notably, the club has thoughtfully replaced the betting sponsor with health and wellbeing partner Nuffield Health for all junior kits, while also actively reducing the price of youth shirts by £6 down to £39 to help younger fans afford their colors.

Which of these two striped Dorking Wanderers designs do you prefer? Let us know in the comments below.

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Special Goiás 2026 'Romaria' Kit Released

Brazilian side Goiás EC and technical sponsor Diadora have officially launched a special edition "Romaria" kit for the 2026 season. This unique jersey is designed to honor the deep-rooted faith and cultural traditions of the club's supporters, known as the Emerald Nation.

Tying heavily into the local religious pilgrimages that take place in the state of Goiás, the release operates under the fitting motto, "Faith is not explained. It is carried," successfully blending regional heritage with modern football apparel.

The design of the new Goiás 2026 Romaria shirt is anchored by an off-white base that is heavily detailed with an intricate, tonal graphic pattern. This all-over print features ornate filigree and religious iconography directly inspired by the Divino Pai Eterno (Divine Eternal Father), a central figure in the state's famous annual pilgrimage. To contrast the subtle background artwork, Diadora has applied its logo and the classic circular 'G' club crest in a sharp, dark green on the chest, while subtle gold piping accents the shoulder lines.

The most striking colorful details of the kit are reserved for the sleeve cuffs, which feature vibrant, tricolor bands of blue, green, and yellow. Upon closer inspection, these colored stripes are inscribed with repeating "Divino Pai Eterno" text, further cementing the jersey's homage to the region's spiritual traditions.

What are your thoughts on this intricately detailed Diadora and Goiás Romaria kit? Let us know in the comments below.

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