Haier Denies Manchester United Shirt Sponsorship Rumors
Chinese appliances company Haier has categorically denied reports linking it to the Manchester United shirt sponsorship.
A company statement that was published on social media reads: "For clarification purpose, Haier Group denies to have contacted Manchester United and to have reached any agreement with them in order to sponsor the football club as wrongly reported instead yesterday in the UK press."
According to Matthew Glendinning of SportBusiness Sponsorship, the original report by the Sun "is wide of the mark" as "United have only just started their search for a new main shirt sponsor after Chevrolet."
The original report stated that Manchester United would be "edging closer to world record £70m-a-year shirt sponsorship deal with Chinese company Haier," which would mean a new world record for such a deal.
Stay tuned for updates in the Manchester United jersey sponsorship story.
Which company would you like to see sponsor Manchester United? Comment below.
"Leak Or Not To Leak": Adidas Playfully Teases Juventus Kit Releases
Adidas Football has taken a cheeky and self-aware approach to modern kit culture by leaning directly into the world of shirt leaks. In a teaser shared across social media captioned "LEAK OR NOT TO LEAK, that’s the question", the brand presented a mock confidential desktop interface styled like an internal investigation into unreleased gear.
The desktop graphic features folders and case files centered around upcoming Juventus kits for the 26-27 campaign. Several genuine product codes are highlighted in the mockup, including KC2294 for the Juventus authentic third jersey and KR4646 for the pink away shirt. Surrounding these are playful folder labels such as "PRE-RELEASE LEAKERS" and "PERSONS OF INTEREST", along with mock file thumbnails referencing kit sightings, club mascot leaks, and questions over whether star youngster Kenan Yildiz leaked upcoming jerseys.
Rather than attempting to suppress early kit leaks, Adidas is embracing the surrounding fan culture and online discussion. By turning pre-release anticipation into an interactive campaign, the Three Stripes have found a clever way to generate excitement ahead of the official launches.
Official PSG 26-27 Squad Numbers Confirmed
Paris Saint-Germain have officially confirmed their squad shirt numbers for the 26-27 season following the conclusion of the summer transfer window. The French champions revealed the updated roster graphic displaying the club's official numbering across their classic Hechter-inspired home kit and goalkeeper jerseys. This graphic was created by @gollofootball and was officially used and posted by PSG.
The list highlights several new arrivals and notable number assignments across the squad. New signing Ferran Torres takes the number 9 shirt, while fellow additions Maghnes Akliouche, Lucas Digne, and Mika Godts take numbers 11, 12, and 22, respectively. Key figures retain their established shirts, including Khvicha Kvaratskhelia in the number 7 and Ousmane Dembélé wearing number 10, alongside core regulars such as Marquinhos (5), Achraf Hakimi (2), and Vitinha (17).
Between the posts, Lucas Chevalier wears number 30 alongside Alessandro Longoni (16) and Matvey Safonov (39). Midfielder João Neves retains his distinctive number 87, while Warren Zaïre-Emery continues with number 33 for the upcoming campaign.
Muangthong United 26-27 Away Kit Released
Thai club Muangthong United have revealed their new away kit for the 26-27 campaign, crafted once again by local brand EGO Sport.
The Muangthong United 2026-27 away jersey introduces an ultra-clean, classic look. Built on an off-white base, the shirt features bright red accents on the polo-style collar and sleeve cuffs. All logos, including the club crest on the left chest, EGO branding, and long-time main sponsor Yamaha across the front, appear in monochromatic red.
Sleeve sponsors such as AirAsia and LEO round out the design, maintaining the red-and-white aesthetic throughout the entire kit.
Nike Sabrina 4 Outsole Sparks Comparisons to Ezeta Logo
Nike has unveiled the latest colorway of Sabrina Ionescu's signature basketball shoe, the Nike Sabrina 4 "The Switch". While the sneaker stands out with its vibrant blend of desert pink and lemon venom tones, a detailed look at the outsole has caught the attention of the football kit community for an unexpected reason.
The shoe's traction pattern features an intricate array of small, angled rubber lugs designed to deliver multi-directional court grip. However, numerous fans and followers noticed that the shape of these individual traction nubs looks remarkably similar to the geometric emblem of Italian sportswear brand Ezeta, prompting many to message the label's founders about the resemblance.
While the outsole pattern is undoubtedly Nike's performance-oriented traction engineered around Sabrina's signature identity, the visual likeness to Ezeta's mark is striking. Do you think this is purely a coincidence, or a curious case of parallel design?
Nike Mercurial Vapor 17 Sam Kerr Signature Boots Leaked - New Images
We have new images of the Nike Mercurial Vapor 17 Sam Kerr signature soccer cleats, thanks to shoptcrampson.
Nike Mercurial Vapor 17 Sam Kerr Signature Boots Leaked
Unionistas de Salamanca 26-27 Home & Away Kits Released
Spanish Primera Federación side Unionistas de Salamanca and technical partner Erreà have officially unveiled the club's new home and away kits for the 26-27 season. Staying true to the club's fan-owned ethos, the designs were chosen directly by club members through an open design competition and multi-stage vote.
The Erreà Unionistas de Salamanca 26-27 home shirt stays true to tradition with a half-and-half black and white design, accented by subtle tonal vertical pinstripes across the front. Bright yellow trim details the collar and sleeve cuffs, while the back features a clean white panel with fine pinstripes to host player names and numbers.
Taking a bold and creative direction, the Unionistas 26-27 away jersey features a vibrant pink base that fades into deep navy tones towards the bottom hem. The shirt pays tribute to the local region by subtly embedding the names of all 362 municipalities in the province of Salamanca into the fabric graphic, while sleeve cuffs carry lyrics dedicated to the club's loyal travelling fanbase.
Club Legend Dida Pictured in AC Milan Home Kit
AC Milan legend Nelson Dida has been spotted wearing the club's home kit, bringing a wave of nostalgia to Rossoneri supporters. The legendary Brazilian goalkeeper, who spent a trophy-laden decade at San Siro winning two Champions League titles and a Serie A crown, showed that the classic red and black look fits club icons seamlessly.
The jersey is designed by Puma and marks a return to classic style, featuring traditional thick red-and-black vertical stripes across the body. White sponsor and manufacturer logos complement the iconic colorway, along with refined collar and cuff detailing that blends heritage with modern performance aesthetics.
Seeing Dida sporting an outfield home jersey rather than his familiar goalkeeper attire was a pleasant surprise for fans, highlighting the enduring connection between the club's celebrated history and its modern visual identity.
