Haier Denies Manchester United Shirt Sponsorship Rumors
Chinese appliances company Haier has categorically denied reports linking it to the Manchester United shirt sponsorship.
A company statement that was published on social media reads: "For clarification purpose, Haier Group denies to have contacted Manchester United and to have reached any agreement with them in order to sponsor the football club as wrongly reported instead yesterday in the UK press."
According to Matthew Glendinning of SportBusiness Sponsorship, the original report by the Sun "is wide of the mark" as "United have only just started their search for a new main shirt sponsor after Chevrolet."
The original report stated that Manchester United would be "edging closer to world record £70m-a-year shirt sponsorship deal with Chinese company Haier," which would mean a new world record for such a deal.
Stay tuned for updates in the Manchester United jersey sponsorship story.
Which company would you like to see sponsor Manchester United? Comment below.
Blaublitz Akita 26-27 Kits Released
Japanese J2 League club Blaublitz Akita have unveiled their new 2026-27 kits. Made by Athleta, the new kits feature a distinct design inspired by the concept of weaving.
The Athleta Blaublitz Akita 2026-27 kits are designed around the theme of weaving, reflected in a woven pattern on the shirts, symbolizing the unity of the stakeholders spinning their efforts onto the pitch.
The new Athleta Blaublitz Akita 2026-27 kits will be available to pre-order starting July 6, 2026, with deliveries planned ahead of the start of the new league season.
Peterborough United 26-27 Away Kit Released
League One side Peterborough United have officially launched their new Puma away kit for the 2026-27 season. The strip was unveiled during the club's Fan Zone Fun Day event on July 4, following the release of their home kit earlier in the summer.
The Peterborough United 2026-27 away shirt showcases a contemporary design that aligns with the club's new direction. It features a black base with rose gold accents. It also prominently features the club's newly introduced crest, marking a fresh chapter for the team.
Kashiwa Reysol 26-27 Kits Released
Japanese J1 League club Kashiwa Reysol has officially unveiled its new 2026-27 kits, which are once again designed and manufactured by Yonex. The official launch on July 4 follows a short teaser video released earlier in the week and coincided with the announcement of the club's squad and player numbers for the upcoming season.
The Kashiwa Reysol 2026-27 kits feature a striking design centered around the concept of "Break the Light." The home shirt incorporates the club's traditional yellow and black colors, separated by dynamic geometric patterns that symbolize moving through the light. The away and keeper kits mirror the design in different colors.
Robey KVC Westerlo 26-27 Home Kit Released - No More Nike
Belgian club KVC Westerlo has unveiled their new 2026-27 home kit, marking the beginning of a new partnership with Robey Sportswear. The Dutch brand takes over from Nike, which had supplied the club's kits since 2022.
The Robey KVC Westerlo 2026-27 home shirt features the club's traditional yellow and blue colors. Launched with the slogan 'Designed for you. Worn by you. Because you are Westel,' the design aims to celebrate the strong bond between the team, its supporters, and the local Kempen region.
