Man City Owned Uruguayan Teams Reveals All-New Name, Identity & Logo Revealed - No More Club Atlético Torque
Jan 27, 2020, by Chris
Uruguayan club Club Atlético Torque some days ago launched new identity as a starting point for the new season. The team, which is owned by the Manchester City Football Group, is renamed Montevideo City Torque.
Montevideo City Torque was founded in 2007 under the name Club Atlético Torque, becoming part of the City Football Group club portfolio in April 2017. In the three seasons under CFG ownership, the team has achieved promotion to the Uruguayan First Division twice, for the first time in its history in 2017 and later in 2019, both as Second Division champion. The club plays its home games at the legendary Centennial Stadium in Montevideo, the birthplace of Uruguayan football and host of the celestial team matches.
Club Atlético Torque Now Called Montevideo City Torque
With the new logo and name, Montevideo City Torque strengthens its ties with both the city of Montevideo and Uruguay, a fact that is evidenced in the new club logo with elements representative of both: the sun (in reference to the May sun), the waves of the Rio de la Plata or the blue-blue and white colors of the Uruguay flag.
The new name and logo also allow Montevideo City Torque to be integrated into the City Football Group family, aligning its image with other clubs of the group such as Manchester City, New York City FC or Melbourne City FC.
In addition to the transformation of the name and the logo, City Football Group reaffirms its commitment and its investment in Montevideo City Torque with the announcement of the construction of an academy where the first team, all the training categories of the club, and the administrative area will live together; as well as the creation of a foundation to start the project of working with the community.
On the new stage of Montevideo City Torque, Diego Gigliani, Head of the Emerging Clubs of City Football Group, commented:
"It fills us with enthusiasm. We are excited to start this new era for the club. We wanted to strengthen our link with the city of Montevideo and pay homage to Uruguayan football with this identity transformation. Likewise, aligning the club's image with other clubs in the group allows us to strengthen the City brand in South America and around the world."
"The construction of an academy for formative football is a cornerstone for the growth of the club, as well as the creation of a foundation will allow us to have a social impact beyond the playing field. Both projects are central elements of group differentiation and demonstrate the long-term commitment we have with the club, the city of Montevideo and the entire country."
The satisfaction for the transformation of the identity of the club is shared by Javier Noblega, Business Director of Montevideo City Torque:
"We are a young club but we have already achieved some milestones at the club level in recent years. The transformation of our identity is one more step in the growth of the club and will allow us to feel more identified with the citizens of Montevideo, without forgetting our roots and all the way worked by Torque until today. We want to be unique, to be recognized by the City brand game style, the values associated with the development of young players and the positive impact on the local community."
"I think we have solid foundations on which to build the Montevideo City Torque project and we aspire to be an example of a professional structure model in Uruguayan football”
Kits with old logo
The president of the Uruguayan Football Association, Ignacio Alonso, has remarked:
"We are proud that the City Football Group has decided to disembark in Uruguay and that it decides to strengthen its project by launching a new identity and investing in a sports complex."
"City Football Group has demonstrated a successful trajectory in the management of clubs around the world and we are convinced that their projects will have a positive impact on Uruguayan football. We wish you good luck in this new stage like Montevideo City Torque and many successes in the coming seasons."
Caras 🙊🙈🙉
— Montevideo City Torque (@MvdCityTorque) January 25, 2020
#UnaNuevaEra⚪️🔵 pic.twitter.com/WTuW0penyd
What do you think of the Montevideo City Torque identity? Share your thoughts in the comments below.
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