West Ham United Launch Fan Survey to Redesign Club Crest
- Fan Consultation Initiative: West Ham United has launched "Forging Our Future," an extensive supporter consultation process to redesign the club's official crest, inviting eligible fans to participate in an online survey.
- Survey Details and Eligibility: The initial online survey, running from August 20 to September 13, 2026, invites season ticket holders, members, recent match attendees, and bondholders aged 16 and over to provide input on retaining or changing the current badge and its visual elements.
- Crest Redesign Timeline and Objectives: The feedback from this survey will inform new crest concepts developed during the 26-27 season, with supporters voting on refined designs in spring 2027 for a targeted debut of any new crest in the 2028-29 campaign.
West Ham United have officially started the first stage of "Forging Our Future," an extensive supporter consultation dedicated to shaping the future identity of the club's official crest. Big thanks to @WestHam_Central.
West Ham Crest Consultation: "Forging Our Future"
Eligible supporters, including 26-27 season ticket holders, Claret & Blue members, recent match attendees, and bondholders aged 16 and over, have been invited to participate in an online survey that runs from August 20 to September 13, 2026.
The initial consultation asks fans whether the club should retain or change the current badge and gathers crucial input on which visual elements best represent West Ham's heritage and identity.
The club's current crest was introduced in 2016 to mark their move from the Boleyn Ground to the London Stadium. While it retained the famous crossed hammers, the redesign controversially added the word "LONDON" and removed the castle motif that had defined West Ham badges for over half a century.
Over the past decade, fan sentiment has frequently leaned toward restoring traditional elements or refining the look to better reflect the club's roots.
The feedback gathered from the ongoing survey will serve as the foundation for developing new crest concepts throughout the 26-27 season in collaboration with the Fan Advisory Board. Supporters will have the opportunity to review refined designs and take part in a decisive vote in spring 2027, with any newly chosen crest targeted to officially debut in 2028 ahead of the 28-29 campaign.
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