OFFICIAL: Celtic Announce Adidas Kit Deal
Mar 13, 2020, by Pat
Confirming our story from late last year, Celtic this morning announced that they've signed a five-year kit deal with Adidas, replacing New Balance.
Starting 1 July 2020, the Celtic home, away and third kits will be produced by Adidas.
While no financial details were provided, the current New Balance Celtic deal was believed to be worth £25m over five years and the club have announced that the new Adidas deal is "believed to be the biggest kit sponsorship ever to be announced across Scottish sport."
Celtic Chief Executive Peter Lawwell commented: “We are delighted to enter this new, long-term partnership with adidas, one of the world’s leading sports brands. We warmly welcome adidas to the Celtic Family and look forward to an exciting and successful partnership.
adidas added, “Celtic’s successful football history and future ambition make us hugely excited to be working together to create a new chapter with one of the most famous football clubs in the world.
Celtic had been with New Balance since the start of the 2015-16 season. The club was never been sponsored by Adidas before, with Umbro producing the kits up until 2005 and Nike from 2005 to 2015.
19-20 kits
Are you happy to see Celtic team up with Adidas from next season? Comment below.
Real Madrid 26-27 New Shirt Number Owners
Real Madrid have officially confirmed their squad numbers for the 2026-27 season. Thanks to @jersey_story for the design visuals.
Raúl Asencio steps into the No. 2 shirt previously worn by Dani Carvajal, while new signing Dean Huijsen takes over No. 4 from David Alaba. Endrick also returns to the No. 9 after his loan spell at Marseille.
Among the new arrivals, Ibrahima Konaté will wear No. 16, Marc Cucurella No. 17, Carlos Espí No. 19, Denzel Dumfries No. 24 and Yan Diomande No. 25. Meanwhile, Bernardo Silva will continue wearing No. 20 following Fran García's departure. The number is closely associated with the Portuguese midfielder's most successful years at Manchester City.
Which new number catches your eye the most? Let us know your answer in the comments below.
Paris Saint-Germain Debut 26-27 Kits Featuring Two Stars
PSG debuted a two-star version of their 26-27 kits during recent friendly matches, commemorating their pair of UEFA Champions League titles. This special detail will be used exclusively in international competitions.
Despite Ligue 1 placing no restriction on star crests, PSG announced they will not feature the stars on their domestic league kits. Special thanks to @jerseystory_vn for the spot and graphic.
No More Nike: Adidas Croatia 2026 Training Kits Revealed
Following their switch from Nike to Adidas, Croatia's new training kit set for 2026 have been unveiled in the latest training camp for youth teams' goalkeepers.
However from what we've seen, both of the new jerseys are simply from Adidas Tiro 26 League template range, using default black and grey color choices. These are very likely just temporary options for the mean time, until the actual designs with probably bespoke colorways are officially released.
What do you think of the new Adidas Croatia 2026 training kits? Let us know in the comments below.
