Betway To Become Sevilla FC Kit Sponsor
May 26, 2020, by Chris
Spanish La Liga club Sevilla FC is in advanced negotiations over a shirt sponsorship deal with online betting operator Betway, according to Spain’s marketing experts from Palco23.
Betway Makes Offer For Sevilla FC Kit Sponsorship
Betway has submitted an offer worth €5m per year, according to Palco23. This could be the largest sponsorship so far achieved by the Spanish club.
Palco23 says that "three different sources in the industry agree that the agreement is practically done".
Betway would replace another betting operator, Marathonbet. Marathonbet just became Sevilla's shirt sponsor ahead of the 2019-2020 season. Marathonbet's Sevilla shirt sponsor deal was initially set to run for two seasons until 2021.
Betway currently also sponsor La Liga teams Alavés, Levante UD and CD Leganés, while they are also front-of-shirt sponsor of West Ham United.
What do you think of Sevilla possibly getting a new main sponsor after just one season? Share your thoughts in the comments below.
BG Pathum United 26-27 20th Anniversary Kit Released
Thai League side BG Pathum United have officially released a special 20th anniversary kit for the 26-27 season. Produced by Nike and launched under the club's "Side by Side" campaign, the commemorative shirt celebrates two decades since the team was originally founded in 2006 as Bangkok Glass FC, reviving the historic green color from the club's early years.
The Nike BGPU 26-27 20th anniversary shirt combines a vibrant green base with contrasting black accents on the crew neck collar and sleeve cuffs, flanked by white side panels. It features clean monochrome white applications throughout, including the club crest, the Nike Swoosh, and the front sponsor. Two variations of the jersey are available: the domestic Thai League version featuring Leo branding on the chest, and an AFC Champions League Two version with Singha Corporation and a Thai flag detail on the sleeve.
White shorts and white socks complete the throwback look. The BG Pathum United 26-27 20th anniversary kit is now on sale through the club's official online shop and at the BGPU Mega Store, priced at 999 THB for the standalone jersey. The club has also made a limited "Side by Side" collector's boxset available for 2,000 THB, containing two shirts, two commemorative scarves, and a sticker sheet.
Special Rayados 'Legado 86' Commemorative Kit Released
Mexican side CF Monterrey and Puma have officially unveiled a special commemorative jersey, titled the Jersey Legado 86. Celebrating the 40th anniversary of Monterrey's first-ever Liga MX league championship won in the Mexico 1986 tournament, the commemorative shirt made its on-pitch debut during their 26-27 Liga MX match against Cruz Azul.
The shirt's defining characteristic is the substitution of the modern club crest with the classic 1986 retro emblem, which showcases the historic mountain silhouette, vintage football, and classic club lettering. Puma positioned their red cat logo and the retro crest to replicate the arrangement seen on the original 1986 jersey, while modern club partners such as BBVA and Codere are incorporated across the traditional navy and white stripes.
Several bespoke detailing elements complete the design, including a star graphic with the number 86 printed inside the collar and the current Rayados crest positioned on the nape of the neck. Released in a limited run of 1,986 pieces, the collector's item pays homage to one of the most celebrated moments in the club's history.
