Betway

Manchester United have officially announced a multi-year partnership with Betway, making the online gaming brand the club's new Official Principal Partner and Exclusive Global Betting Partner starting from the 26-27 season. As part of the agreement, the Betway logo will feature across the training kit for both the men's and women's teams, as well as around Old Trafford on matchdays.

Reported to be worth around £20 million per season, the deal represents the biggest standalone training kit sponsorship in world football history. Manchester United had gone without a main training wear sponsor during the 25-26 season following the expiration of their previous deal with Tezos in June 2025.

The announcement comes into effect as Premier League regulations prohibiting gambling companies on the front of matchday shirts begin in the 26-27 season. Since the ban does not extend to training apparel or sleeve sponsorships, Manchester United were able to secure lucrative commercial terms while fully adhering to the league's updated guidelines.