Norwich City Lose Long-Term Sponsor Aviva

Wednesday, 13 May 2020
Insurance company Aviva will no longer be one of Norwich City's sponsors, it has been confirmed by the club.

Aviva Exit Not Related To Covid-19 Crisis

Aviva's partnership with Norwich City began in 2008, when they became the team's main sponsor. Aviva had been the club’s front-of-shirt sponsor until the summer of 2017.

The latest deal was an one-year renewal signed in 2019 worth around £209,000. The Norwich Evening News reports that the decision to end the association upon the expiry of the current deal is not related to the Covid-19 outbreak.

Norwich City’s chief executive, Ben Kinsell, said: ”After a lengthy and successful partnership with Aviva, we’re of course disappointed that this relationship will now come to an end. To have such a long-standing relationship with a leading business in the local area is a real rarity in the current climate. That partnership is testament to a lot of great work over the 12-year period.”

The club’s current main sponsor is gambling firm Dafabet, which signed a three-year deal in July 2019.

Norwich City Announce Club-Record Dafabet Shirt Sponsorship Deal + Home Kit Release Date

You can check out Norwich's kit history since 1902 on Football Kit Archive.

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