Bournemouth To Finish Premier League Season Without Main Sponsor

Jun 4, 2020

by Chris

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Sponsorship Termination: AFC Bournemouth's partnership with M88 ended, leaving them without a shirt sponsor for the remainder of the season.
Reason for Termination: The club ended the deal after the UK Gambling Commission launched an investigation into M88's operations.
Future Plans: Bournemouth is seeking a new sponsor but may also display a thank you message to key workers on their shirts.

English Premier club AFC Bournemouth are set to play their nine remaining Premier League games this season without a shirt sponsor after ending their partnership with Asian bookmaker M88.

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The AFC Bournemouth M88 deal, which was worth UK£5 million / year, expired on 31st May. Bournemouth opted not to prolong the arrangement after the UK Gambling Commission opened an investigation into M88.

The Gambling Commission told the Athletic that they are “currently looking at various aspects” of the online betting company’s “model and operations”.

On 29th May, Bournemouth confirmed the reports: ‘AFC Bournemouth can confirm that its partnership with M88 will end on Sunday [31st May]. The club will therefore complete the 2019/20 campaign in new training wear and playing kits.’

The Athletic said that Bournemouth are ‘actively seeking’ a new shirt sponsor for the remainder of the season, while the Daily Mail reports that Bournemouth cul replace M88’s branding with a thank you message to key workers for their efforts during the coronavirus crisis.

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