Top 7 Sponsor Based Kits

Monday, 8 June 2020
Some weeks ago, we took a closer look at the Adidas Ajax 1992-93 away kit, which was actually based on the logo of their main sponsor ABN AMRO. However, Ajax has not been the only team in history to have a kit with design of a sponsor - we take a look at seven extraordinary jerseys based on sponsor logos. Thanks to La Casaca (@LaCasacaBlog) for the heads-up and the original idea.


Check out Football Kit Archive for classic kits

Many of those designs featured here are not allowed anymore in the world's biggest leagues and competitions.



7 | CD Nacional (Uruguay) x Pepsi 1998




Uruguayan club CD Nacional had a jersey based on Pepsi's can of that time in 1998.




6 | Eintracht Frakfurt (Germany) x Tetra Pack - 1993




A tribute to the logo of packaging specialist Tetra Pack, German Bundesliga club Eintracht Frankfurt had a complete set with the branding of Tetra Pack.



5 | Deportivo Saprissa (Costa Rica) x CocaCola - 1989.




Costa Rican club Deportivo Saprissa has a purple red main color for their kits in general. In 1989, they decided to opt for a more purple color, fitting CocaCola's Cherry can.



4 | CD Lugo (Spain) x Estrella Galicia - 2014




In 2014, Spanish club Club Deportivo Lugo launched a kit based on the look of beer, 'inspired' by main sponsor Estrella de Galicia.



3 | Evian (France) x evian - Early 2010s




French club Evian had been sponsored by water company evian for several years - many don't know their kits without that logo.



2 | Coventry City (England) x Tablot - 1982



English club Coventry City were the world's first team to have a football kit based on the logo of a sponsor. The design was even continued on the shorts - ridiculous.



1 | Bochum (German) x Faber - 1998




Bochum's colorful kit is possibly the most famous sponsor-based football jersey of all time. It has nothing to do with the club's traditional design / colors and was used in all Bundesliga matches.



Classic Ajax Shirt Was Actually Based On Colors And Logo Of Sponsor

What do you think about this? Are you happy that such things are now forbidden in all big leagues? Let us know in the comments below.
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