Leeds Announce SBOTOP Shirt Sponsorship - Adidas Kit Released "Later This Month"

Monday, 10 August 2020
Leeds United have just revealed SBOTOP as their new main sponsor, while also confirming that the new Adidas kit will be released "later this month."

The deal between Leeds and SBOTOP represents the largest in club history commercially. SBOTOP is a betting company and forms part of the Celton Manx Group.

One positive about this announcement, ignoring the betting background, is that the logo used by the company is not the worst looking out there, albeit not great either.

Leeds United Executive Director Paul Bell said: “Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme”

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

Bill Mummary, Executive Director at Celton Manx/SBOTOP added: “We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base.”

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.”

Adidas Leeds United 20-21 Premier League Home & Away Kit Leaked

Let's hear your thoughts on this announcement in the comments down below. check out all new Premier League kits, including the leaked Leeds home and away shirts in our overview.
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