B Club Only Now: How Flamengo Lost Its Status As Adidas Elite Team
When we gave an overview of the Adidas pyramid of football clubs some days ago, some Brazilian fans and avid followers were surprised that Flamengo is not an Adidas Elite team...
Adidas Elite Teams Until 201X
In fact, we listed Flamengo as an Elite Team in our last ranking, but we revised this for our latest update - let us explain why.
Adidas, Nike & Puma - The Top Clubs Of Each Brand From 2020-21
Ahead of the Brazil 2014 World Cup, Adidas wanted Flamego to become a top team
Adidas signed the record 10-years deal with Brazilian team Flamengo in 2012, 18 months ahead of the 2014 World Cup. The ten-year agreement from Flamengo with Adidas is worth around 17 million Euro / season, making it the biggest ever signed by a Latin American club.
Adidas 2016 Annual Press Release
Back in 2013, Adidas has seen Flamengo as an Elite team, as revealed by Adidas company spokesman Lars Mangels.
Adidas in 2013: the contract is similarly high as a partnership with FC Bayern Munich or Real Madrid
"Flamengo is the top club for Brazil. Especially with the soccer World Cup next year, it is important for us to position ourselves well there. We have succeeded in this," enthused Adidas company spokesman Lars Mangels. "Because of the importance of the CR Flamengo in Brazil, the contract for adidas is [was] similarly high as a partnership with FC Bayern Munich or Real Madrid".
Flamengo Only in "B Clubs" Category In Current Adidas 'Catalog'
Adidas teams in 2015 - "no B Clubs"
Adidas had given Flamengo the same treatment as their other A Clubs since the start of the deal in 2013. In 2016, Flamengo was still an Adidas top club, part of the brand's fan-designed 'Creators' jerseys.
Flamengo lost its status as Elite club between 2016 and 2018
However, when the Three Stripes released the 2017-2018 third kits, Flamengo was not part of the global release image. Later Elite-team-only collections did not include CR Flamengo (such as the CNY jerseys and global pre-match top club designs). Flamengo lost its status as Elite club between 2016 and 2018.
There are several possible reasons why Flamengo lost its status as Adidas Elite Team. Most importantly, the 2014 World Cup in Brazil was one of the main reasons for Flamengo to become a top Adidas team. In these years, Adidas did not manage to bring Flamengo on the same level as Real Madrid or Bayern globally.
It is safe to assume that the team's kits did not sell as good as of other Elite teams internationally - Adidas sometime (around 2016) decided to stop labeling Flamengo was Elite team.
Around 2016, Adidas also introduced its "B Teams" category for teams. Flamengo is a B Team in the latest Adidas catalog.
Adidas did not manage to bring Flamengo on the same level as Real Madrid or Bayern globally
However, CR Flamengo is still among the best Adidas clubs, they are just not an Elite team anymore. They are now on a similar level as teams as Boca, Ajax, River Plate and Bordeaux.
Adidas changed their strategy of the 2010s meanwhile
We do not think that Flamengo will become an Adidas elite team again in the near future. In fact, Adidas recently signed quite many smaller Englsih & German clubs again, a change of their strategy of the 2010s.
Would you like Flamengo to be a top Adidas team again? Is there any team that should become an Adidas top club (e.g. Boca, River Plate)? Comment below.
What If? Adidas Predator adiPower Fold-Over Tongue Concept Boots
Concept designer Chris Pottle has reimagined one of the most celebrated Predator boots of the 2010s with an intriguing twist: the adidas Predator adiPower FT. Taking the sleek silhouette of the 2011 Predator adiPower, the concept introduces an iconic fold-over tongue, seamlessly blending modern Predator trends with early-2010s nostalgia.
Originally launched in 2011, the original Predator adiPower marked a massive transition for the franchise by introducing a lightweight Sprintframe outsole and dropping the traditional fold-over tongue seen on legendary predecessors like the Mania and Powerswerve. The digital concept takes the striking forefoot strike zones, aggressive Three Stripes, and distinct heel counter of the adiPower and adds an elasticated fold-over tongue complete with classic adidas branding.
The digital renders showcase six colorways.
Madrid CFF 26-27 Home Kit Released
Spanish Liga F side Madrid CFF has officially unveiled its new home kit for the 26-27 season, their second with Nike and the first custom.
The Nike Madrid CFF 26-27 home jersey is based on the Nike Vapor V Dri-Fit ADV Teamwear template. It is white with vibrant pink accents across the crew collar, sleeve cuffs, side stripes, and sponsor branding. A subtle touch of volt adds even more contrast along the lower side panels, while the Nike Swoosh appears in pink with a black outline. On the upper back beneath the collar, the Spanish flag sits alongside the flag of the Community of Madrid.
The kit is completed with customized pink numbers and lettering on the reverse, while the goalkeeper options utilize Nike's latest textured zig-zag template in green and charcoal colorways.
Adidas EQT EPL 26-27 Club Jackets Leaked
Graphic designer Franco Carabajal (@FrancooC07) has shared a look at the upcoming 1990s Adidas Equipment (EQT) track jackets for top English clubs. The collection features tailored editions for Premier League sides Liverpool, Arsenal, and Manchester United.
Each jacket faithfully adopts the iconic 1990s Adidas EQT aesthetic, constructed in a classic nylon windbreaker style. The designs showcase bold geometric color-blocking and 3 stripes shoulder paneling, paired with high stand-up collars bearing vintage Adidas Trefoil branding.
Lommel SK 26-27 Away Kit Released
Belgian Challenger Pro League club Lommel SK have officially unveiled their new 26-27 away kit, made by Puma. Drawing inspiration from the famous local Lommel Sahara sand nature reserve, the shirt arrives in an elegant sand-beige tone detailed with subtle vertical pinstripes. The kit is finished with a classic polo collar featuring dusty trim, alongside metallic gold Puma branding, Etihad Airways sponsorship, and a monochrome club crest.
Académico de Viseu 26-27 Home & Third Kits Released
Portuguese club Académico de Viseu and technical partner Joma have officially revealed their new home and third kits for the 2026-27 campaign.
The Académico de Viseu 26-27 home shirt stays true to the club's iconic "Manto Negro" moniker, arriving in an all-black base adorned with a subtle tonal geometric weave pattern across the fabric. Crisp white accents appear on the overlapping V-neck collar, sleeve cuffs, and sponsor branding, giving the jersey a sharp, modern finish.
For the third kit, Joma and the club take direct inspiration from the region's famous Vinho do Dão wine heritage. Draped in an intense burgundy tone, the shirt features tonal horizontal gradient striping alongside contrasting white and black details on the collar and cuffs.
New Images of Nike Inter Milan 26-27 Third Kit Leaked
Graphic designer Franco Carabajal has leaked better images visualization of the Nike Inter Milan 26-27 third kit. It draws heavy inspiration from the iconic 1997-98 third shirt worn during the Ronaldo era, bringing a beloved classic into the modern era.
Never-Released Beşiktaş 18-19 Prototype Jacket Reveals Early Three-Star Crest Layout
Images of an unreleased Beşiktaş 18-19 anthem jacket prototype have surfaced online via kit collector Kamil Berberler, providing an interesting behind-the-scenes look at how Adidas initially planned to integrate the club's third star. Under Turkish football regulations, teams earn a star for every five league titles, and Beşiktaş officially secured their 15th league championship at the end of the 2016-17 campaign.
Because the production timeline for the 17-18 season required apparel to be finalized before the league title was mathematically clinched, Adidas was forced to add the third star directly on top of the existing two stars in a triangular formation. The newly revealed 18-19 prototype reveals that Adidas originally planned to abandon the pyramid shape in favor of a clean, horizontal side-by-side arrangement of all three stars directly above the crest.
Beyond the star alignment, the prototype also features an older crest material. The sample was created using a traditional flock crest, whereas the final retail pieces and official kits for the 18-19 season transitioned to modern TPU badges. Ultimately, Beşiktaş retained the triangular star layout on official merchandise, making this jacket a rare glimpse at an alternate design direction.
No More Juaraga: Adidas Persija Jakarta 26-27 Home, Away & Third Kits Released
Indonesian giants Persija Jakarta have officially unveiled their new 26-27 home, away, and third kits, celebrating their reunion with adidas. The German sportswear manufacturer previously outfitted the Macan Kemayoran between the 1970s and 1990s, and this new multi-year agreement brings the brand back to supply all on-pitch and training gear for the club.
The Persija 26-27 home shirt features a bold red base combined with golden yellow details on the collar, sleeve cuffs, and shoulder stripes, complemented by a subtle diagonal tonal graphic across the chest. The away kit opts for a clean white design incorporating thin horizontal stripes in gold and grey alongside black accents. Completing the set, the third kit embraces the club's iconic orange palette with vertical textured graphics and black three stripes.
The new adidas Persija Jakarta 26-27 collection is now available to purchase through official club stores, online platforms, and select retail outlets in both player-issue and fan-version tiers.
No More Grand Sport: 2S Sport Chiangrai United 26-27 Home Kit Released
Thai League 1 side Singha Chiangrai United have officially unveiled their new 2026-27 home kit, made by domestic sportswear brand 2S Sport. The partnership sees 2S Sport replace Grand Sport as the club's official kit partner.
The 2S Sport Chiangrai United 2026-27 home shirt features the club's signature bright orange base with thin black and yellow horizontal pinstripes across the front and back. A subtle geometric diamond pattern adds texture, while a black polo collar, side panels and sleeve cuffs provide contrast. “CRUTD” is printed on the back of the collar.
The shirt is completed by the iconic Singha lion silhouette and Singha Lemon Soda wordmark in black on the centre chest, alongside the 2S Sport logo and Chiangrai United crest.
What do you think of the new Chiangrai United 2026-27 home kit? Let us know your thoughts in the comments below.
No More Zeus: Eye Sports Crotone 26-27 Away Kit Released
Italian Serie C side Crotone have officialy introduced their new away kit, made by new supplier Eye Sport, who replaced Zeus after 16 years.
The new design uses a familiar approach with white base combined with blue and red side panels. On the front of the shirt lies a graphic of 8 thin brush strokes down the hips, giving the jersey more details aside from the simple look.
What do you think of the new Eye Sport Crotone 26-27 away kit? Let us know in the comments below.









