Adidas, Nike & Puma Pyramids Of Football Kit Sponsorships

Earlier this week, we took a closer look a the pyramid of Puma's football kit sponsorships as well as the top teams of Adidas, Nike and Puma. Let us now finally take a comprehensive look at the football kit pyramids of Adidas, Nike and Puma.

Adidas, Nike & Puma - The Top Clubs Of Each Brand In 2020-21

Nov 6, 2020

Adidas, Nike and Puma Levels Of Football Kit Sponsorships

All Adidas, Puma and Nike have different levels of sponsorships. However, while the general levels are rather the same for all brands (Top teams, Premium teams, Standard teams), details are different.

In example, it is remarkable that Nike gives 10 clubs the Top Club treatment, whereas just 5 Adidas teams are on the brand's highest level. Puma has seven 'Top Clubs' - only Milan, BVB and Man City would be top teams for Adidas certainly.

Adidas' Pyramid Of Football Kit Sponsorship - A Teams, B Teams, Standard, Third Party & Not Affiliated

Similar to Nike, Adidas has four levels of football team partnerships - A Teams, B Teams, Standard & Third-Party. Interestingly, Adidas' second-tier clubs are internally called 'B Teams'. Adidas just has five 'A Clubs' - Arsenal, Bayern, Juventus, Man Utd, and Real Madrid.

Adidas' Pyramid Of Football Kit Sponsorship - A Teams, B Teams, Standard, Third Party & Not Affiliated

Nike's Pyramid Of Football Kit Sponsorships

Nike has 10 Elite teams as well as many premium clubs.

Nike's Pyramid Of Football Kit Sponsorship - Elite, Premium, Standard, Third Party & Not Affiliated

Puma's Pyramid Of Football Kit Sponsorship

Puma just defines three levels of football team partnerships in their catalog - Premium Teams, Standard Teams & Third-Party.

Which brand do you think has the best teams line-up? Share your thoughts in the comments below.