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Adidas, Nike & Puma Pyramids Of Football Kit Sponsorships

Earlier this week, we took a closer look a the pyramid of Puma's football kit sponsorships as well as the top teams of Adidas, Nike and Puma. Let us now finally take a comprehensive look at the football kit pyramids of Adidas, Nike and Puma.

Adidas, Nike and Puma Levels Of Football Kit Sponsorships

All Adidas, Puma and Nike have different levels of sponsorships. However, while the general levels are rather the same for all brands (Top teams, Premium teams, Standard teams), details are different.

Gatalasaray would be certainly no Adidas premium team

In example, it is remarkable that Nike gives 10 clubs the Top Club treatment, whereas just 5 Adidas teams are on the brand's highest level. Puma has seven 'Top Clubs' - only Milan, BVB and Man City would be top teams for Adidas certainly.

Adidas' Pyramid Of Football Kit Sponsorship - A Teams, B Teams, Standard, Third Party & Not Affiliated

Similar to Nike, Adidas has four levels of football team partnerships - A Teams, B Teams, Standard & Third-Party. Interestingly, Adidas' second-tier clubs are internally called 'B Teams'. Adidas just has five 'A Clubs' - Arsenal, Bayern, Juventus, Man Utd, and Real Madrid.

Adidas' Pyramid Of Football Kit Sponsorship - A Teams, B Teams, Standard, Third Party & Not Affiliated

Nike's Pyramid Of Football Kit Sponsorships

Nike has 10 Elite teams as well as many premium clubs.

Nike's Pyramid Of Football Kit Sponsorship - Elite, Premium, Standard, Third Party & Not Affiliated

Puma's Pyramid Of Football Kit Sponsorship

Puma just defines three levels of football team partnerships in their catalog - Premium Teams, Standard Teams & Third-Party.

Which brand do you think has the best teams line-up? Share your thoughts in the comments below.

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Portugal Players to Wear Special Diogo Jota Tribute Bracelets at 2026 World Cup

The Portugal national team will wear special tribute bracelets throughout the 2026 FIFA World Cup in memory of Diogo Jota, who tragically passed away last summer. The initiative comes from Portuguese Prime Minister Luís Montenegro, who personally gifted the custom accessories to the players and staff ahead of the tournament.

Each custom bracelet features the individual player's name alongside Diogo Jota's name, serving as a constant reminder of their late teammate. The squad is set to keep the bracelets on during all of their matches in the World Cup, honoring Jota's legacy on the biggest stage in international football.

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Liverpool 26-27 Away Kit Leaked - 6 New Pictures

Footy Headlines can now leak 7 new pictures of the Adidas Liverpool 26-27 away kit. Although it is a fake, the design is identical to the real one.

The Liverpool 2026-27 away kit is mainly white with maroon-red logos and features a unique shield-style crest pattern taken from 1970s tickets.

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Manchester United 26-27 Third Kit Leaked - 7 New Pictures

Footy Headlines can now leak 7 new pictures of the Manchester United 26-27 third kit. Although it is a fake, the design is identical to the real one.

The Manchester United 26-27 third kit is inspired by the Lancashire rose and pays homage to the Salford Lads Club, incorporating design elements from the club's entrance signage.

The kit is mainly off-white with dark green and maroon accents, featuring a Lancashire rose pattern on the shirt and shorts, and a bespoke sign-off badge on the back collar with 'Manchester United Football Club' text.

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EXCLUSIVE: Adidas To Release 'Chaos vs Control' Boots Pack - 2026 World Cup Finals?

Adidas will release a new 'Chaos vs Control' soccer cleat pack on July 8. The Adidas Chaos vs Control pack might serve as a special 2026 World Cup boots pack, with a timing that would be perfectly placed to capitalize on the tournament's peak stages as the knockout rounds get underway.

We have no further details about the Adidas Chaos vs Control pack yet, but the name suggests a striking two-sided design concept, representing the two opposing boots - Predator & F50 Hyperfast.

The Adidas Chaos vs Control pack will be available from Wednesday, July 8.

What are you expecting from the new Adidas cleat pack? Let us know in the comments below.

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