Adidas, Nike & Puma Pyramids Of Football Kit Sponsorships
Nov 7, 2020, by Chris
Earlier this week, we took a closer look a the pyramid of Puma's football kit sponsorships as well as the top teams of Adidas, Nike and Puma. Let us now finally take a comprehensive look at the football kit pyramids of Adidas, Nike and Puma.
Adidas, Nike and Puma Levels Of Football Kit Sponsorships
All Adidas, Puma and Nike have different levels of sponsorships. However, while the general levels are rather the same for all brands (Top teams, Premium teams, Standard teams), details are different.
Gatalasaray would be certainly no Adidas premium team
In example, it is remarkable that Nike gives 10 clubs the Top Club treatment, whereas just 5 Adidas teams are on the brand's highest level. Puma has seven 'Top Clubs' - only Milan, BVB and Man City would be top teams for Adidas certainly.
Adidas' Pyramid Of Football Kit Sponsorship - A Teams, B Teams, Standard, Third Party & Not Affiliated
Similar to Nike, Adidas has four levels of football team partnerships - A Teams, B Teams, Standard & Third-Party. Interestingly, Adidas' second-tier clubs are internally called 'B Teams'. Adidas just has five 'A Clubs' - Arsenal, Bayern, Juventus, Man Utd, and Real Madrid.
Nike's Pyramid Of Football Kit Sponsorships
Nike has 10 Elite teams as well as many premium clubs.
Nike's Pyramid Of Football Kit Sponsorship - Elite, Premium, Standard, Third Party & Not Affiliated
Puma's Pyramid Of Football Kit Sponsorship
Puma just defines three levels of football team partnerships in their catalog - Premium Teams, Standard Teams & Third-Party.
Which brand do you think has the best teams line-up? Share your thoughts in the comments below.
No More Mizuno: Reebok Hansa Rostock 26-27 Third Kit Released
German 3. Liga club FC Hansa Rostock and new technical sponsor Reebok have officially unveiled the team's new third kit for the 26-27 season. Completing the club's kit set alongside the previously launched home and away shirts, the release marks another custom design from Reebok in their debut campaign as Hansa's official supplier after taking over from Mizuno.
The Reebok Hansa Rostock 26-27 third shirt reinterprets a classic design from the club's archive, taking direct inspiration from the away jersey worn during the 1999-00 season. It features a sleek black base on the front and back, complemented by vibrant red sleeves that highlight Reebok's signature vector branding. A traditional polo collar tops off the vintage look, paying homage to an era defined by club figures like Timo Lange, Magnus Arvidsson, Victor Agali, and Steffen Baumgart.
Crafted from modern performance fabrics with a contemporary athletic fit, the jersey blends nostalgic late-90s styling with up-to-date sportswear technology. The new Hansa Rostock 26-27 third kit is available now via the club's official online store and physical retail locations.
Crawley Town 26-27 Away Kit Released
English club Crawley Town and technical partner Erreà have officially launched the new 26-27 away kit. Following the design direction established by this season's home uniform, the new alternative strip carries a sleek black and gold color scheme inspired by the club's fiery identity.
The Erreà Crawley Town 26-27 away jersey is predominantly black with a subtle tonal flame pattern running across the front and sleeves as a nod to the Red Devils nickname. All accents are styled in gold, including a recoloured black and gold crest, gold Erreà chest branding, and gold sponsor logos. The inside back collar incorporates 1896, marking the foundation year of the club.
Black shorts and matching black socks complete the new Crawley Town 26-27 away kit by Erreà, which is now available to purchase through the official club store.
