Club Bolivar Joins City Football Group, Puma to Replace Joma as Kit Supplier
Bolivian giants Club Bolivar have joined City Football Group as its first "Partner Club".
This agreement will allow Bolivar to have access to CFG's expertise, proprietary technology and strategic advice. For example, the club will have access to CFG's internal Football Data and Insights platform, which includes "multiple tools and dashboards to allow Club Bolivar to further deepen its understanding of the performance of its teams and players."
As a Partner Club, Bolivar will get to keep its previous logo and name. However, it was announced that the club will switch kit suppliers from the current one, Joma, to Puma. The initial deal between Puma and the club will run for five years, from the 2021 to the 2025 season.
Marcelo Claure, President of Bolivar, said: “Today, a dream becomes reality. Club Bolivar joins the City Football Group family as a Partner Club, consolidating a long-term project developing world-class football, corporate and infrastructure standards that will enable Club Bolivar to become even bigger.
“We will utilize the expertise and advice that CFG brings to continue in our goal to place Bolivar as a top club in Latin America.“
"Help the nation qualify for the World Cup"
“Led by our recently appointed Sporting Director, Javier Recio, and now supported by the advice and expertise of City Football Group’s consultant, Bolivian native Rodrigo Marion, Club Bolivar aims to build a strong organization and develop players to help the nation qualify for the World Cup.
Ferran Soriano, Chief Executive Officer of City Football Group, said: “We are very pleased to grow our global presence through this important collaboration with Club Bolivar, City Football Group’s first Partner Club.
“As well as supporting Club Bolivar’s ambitions, we have an opportunity to learn. Our work in Bolivia will certainly strengthen our knowledge of, and network in, South American football."
Let's hear your thoughts in the comments below.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
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The Joma Trabzonspor 2026-27 home kit features the thickest stripes seen during the brand's partnership with the club, presenting the classic claret and blue colors in a bold layout. The collection is completed by a solid blue away kit, a maroon third kit, and a black alternative fourth kit, offering a wide variety of options for the upcoming campaign.
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Footy Headlines can now leak 4 new pictures of the Puma Manchester City 26-27 third kit. Although it is a fake, the design is identical to the real one.
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Unique Svolme Delsalma-4 LE Boots Spotted at 2026 World Cup
During the 2026 World Cup, an extremely rare pair of football boots was spotted on the feet of Japanese player Junnosuke Suzuki in Monterrey, Mexico. The boots in question are the Svolme Delsalma-4 LE, a limited-edition release from the Japanese sports brand Svolme. Suzuki's pair is one of only 1,248 produced globally, making it a highly exclusive model on the international stage. Thanks to @abcdefutbol.
The Svolme Delsalma-4 LE is designed as a touch-focused boot, featuring a premium kangaroo leather upper that provides a soft and natural feel on the ball. The brand, which is well-known in Japan but rarely seen in major global competitions, released this limited run to coincide with the tournament in North America. Suzuki’s choice to wear the Delsalma-4 LE highlights a unique piece of Japanese football equipment during the biggest international competition.
