Problem With Köln Kit: Sponsor Logo Peels Off Köln 25-26 Third Kit
Aug 25, 2025, by Phan Tich Giay
- Logo Issue: The sponsor logo, REWE, peeled off Marius Bülter's FC Köln third kit during a Bundesliga match.
- Application Error: The issue is attributed to incorrect temperature, pressure, or time during the heat-pressing of the logo, rather than a manufacturing defect.
- Isolated Incident: The problem appeared to be isolated to a single shirt, as other players' logos remained intact, suggesting an error by the club's kitman team.
A notable quality issue was spotted on the new Hummel FC Köln 2025-26 third kit during the club's Bundesliga match against Mainz 05 yesterday. The main sponsor logo, "REWE", was seen peeling away from the shirt of striker Marius Bülter. Thanks to @jxnas_180 for the heads-up.
Sponsor Logo Peels Off Köln 25-26 Third Kit
As you can see in the images, the heat-applied "REWE" sponsor logo on Marius Bülter's jersey began to detach from the black fabric of the new Hummel third kit. The letters "REWE" are clearly seen lifting and peeling away, creating an unprofessional look for the team and sponsor.
This type of issue is typically attributed to an insufficient application of the sponsor logo, likely due to incorrect temperature, pressure, or time during the heat-pressing process.
This is not a manufacturing defect with the Hummel kit itself, but rather a clear issue with the application of the sponsor logo. It seems the heat press was likely not applied with sufficient temperature, pressure, or time, causing the adhesive to fail, especially after the player started sweating during the game.
This type of error typically falls on the club's kitman team, who are responsible for preparing the match-day shirts.
It is important to note that this appeared to be an isolated incident. The sponsor logos on the kits of all other FC Köln players remained perfectly intact throughout the match. This reinforces the conclusion that it was an application error on a single shirt, rather than a widespread problem with the logos or shirts from Hummel.
Have you ever seen a sponsor logo peel off so cleanly during a professional match? Let us know in the comments below.
Crawley Town 26-27 Home Kit Released
Erreà and Crawley Town have officially revealed the club's new home kit for the 26-27 season. Inspired by the team's Red Devils nickname, the primary red jersey features a dynamic subtle flame pattern across the body, complemented by contrasting white trim on the collar and sleeve cuffs. The inner collar is inscribed with the club's Latin motto Noli Cedere, while white Erreà branding and main sponsor uptime complete the look.
Southend United 26-27 Anniversary Kit Released
Italian brand Erreà and Southend United have revealed the club's special 26-27 anniversary kit, marking 120 years since the Blues were established in 1906. Presented in black with white collar details and trim, the standout feature of the shirt is a tonal front pattern formed by the names of every player to represent Southend United between 1906 and 2026.
Swansea City 26-27 Home Kit Released
Swansea City and Joma have officially launched the club's new home kit for the 26-27 Championship season. The new design reintroduces copper detailing to the home strip for the first time in over a decade, paying homage to the city's rich industrial heritage.
Built on a traditional white base, the jersey features elegant copper and black vertical pinstripes across the front. Copper trim extends to the V-neck collar and sleeve cuffs, creating a stylish contrast alongside the black Joma logo and monochrome club crest.
The 26-27 home kit also debuts new front-of-shirt sponsor AG1, with ASI:One appearing on the sleeve. White shorts and white socks with matching copper trim complete the complete home kit.
Jagiellonia Białystok 26-27 Away & Third Kits Released
Polish Ekstraklasa club Jagiellonia Białystok and technical supplier Macron have officially launched the club's new away and third kits for the 26-27 season. Designed in collaboration with kit creator w_kitz, both jerseys celebrate local heritage and regional identity.
The Jagiellonia Białystok 26-27 away kit comes in an off-white colorway paired with deep burgundy trim. Drawing inspiration from the traditions of the historical Jagiellon dynasty, the jersey features a classic polo collar with button detailing, subtle tonal jacquard elements, and monochrome burgundy logos alongside the club crest.
Completing the lineup, the 26-27 third kit introduces a rich red and maroon palette highlighted by an intricate repeating mosaic pattern across the front and sleeves. This ornamental design pays tribute to the regional culture of Podlasie. White branding and trim provide clear contrast against the patterned base, giving the kit a distinctive look on the pitch.
Grenoble Foot 38 26-27 Home Kit Released
French Ligue 2 club Grenoble Foot 38 and Nike have officially revealed the club's new home jersey for the 26-27 season.
The Nike GF38 26-27 home shirt features a half-and-half design split between bright royal blue and dark navy. The split extends across the front and alternating sleeves, while a subtle tonal chevron graphic runs across the front body. Clean white details feature on the V-neck collar, sleeve cuffs, Nike Swoosh, and Carrefour front shirt logo.
Adding a touch of local identity, the quarterly coat of arms of the historical Dauphiné region is placed on the upper back just below the collar. The new kit is now available through the club's official boutique.
Atlético Madrid Launch Special Over the Pitch Nameset
Atlético Madrid have teamed up with South Korean football culture studio Over the Pitch to reveal a special custom nameset collaboration. Building on their established partnership through the Atleti Creators Club, the new release introduces custom typography and back-of-shirt graphics rooted in traditional Korean heritage.
The standout element of the design is a detailed Korean tiger illustration cascading down the center of the shirt number. Accompanying the numbers, the player names feature artistic Korean-style lettering.
The special font is showcased on both Atlético's 26-27 red-and-white home kit and dark away shirt in a photoshoot set within a traditional Korean interior.
