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48 Inter Milan Logo Options Revealed By Official Design Agency

On March 30 2021, FC Internationale Milano revealed their all-new visual identity. The club's new branding was not created in-house but by Munich-based agency Bureau Borsche. Now the founder of the design studio, Mirko Borsche, has shared some insights of the new Inter Milan logo.

It took one year of work, with a team of twelve people, to redesign the logo

It took the design studio Bureau Borsche one year of work to redesign the logo, with a team of twelve dedicated people - the logo of the International Football Club has now "a contemporary and digital friendly key".

Logo Created During Design Process Of New Inter Milan Badge

As visible on one picture, the designers experimented with many different variations of the 'IM', including some modern and vintage influenced looks. According to Mirko Borsche, the "research that has spanned a century of history and has produced about three hundred different logo options".

They produced about three hundred different logo options

In total, there are 48 different logo designs visible. We have taken close-up pictures of some remarkable ones.

"The main problem [with the previous logo] was the contrast between gold and white, which made it invisible on television and on portable screens", said Borsche, "we had to reduce the concept at all costs, and make it more essential ».

The work of invention was coordinated by Kolja Buscher, a 31- year-old graphic designer who had already created the restyling of the Balenciaga logo.

The designers have kept almost 90 percent of the original proportions

Albeit the new Inter logo looks totally new appears to have been completely revolutionized, the designers swear to have kept almost 90 percent of the original proportions.

For more about the new Inter Milan logo and the design process, we recommend this article on Vogue (Italian) and Highsnobiety, who managed to speak to Mirko Borsche directly.

Have you already grown up on the new Inter Milan logo? Which of the 49 logos created during the process do you like the most? Comment below.