48 Inter Milan Logo Options Revealed By Official Design Agency
Apr 7, 2021, by Chris
On March 30 2021, FC Internationale Milano revealed their all-new visual identity. The club's new branding was not created in-house but by Munich-based agency Bureau Borsche. Now the founder of the design studio, Mirko Borsche, has shared some insights of the new Inter Milan logo.
It took one year of work, with a team of twelve people, to redesign the logo
It took the design studio Bureau Borsche one year of work to redesign the logo, with a team of twelve dedicated people - the logo of the International Football Club has now "a contemporary and digital friendly key".
Logo Created During Design Process Of New Inter Milan Badge
As visible on one picture, the designers experimented with many different variations of the 'IM', including some modern and vintage influenced looks. According to Mirko Borsche, the "research that has spanned a century of history and has produced about three hundred different logo options".
They produced about three hundred different logo options
In total, there are 48 different logo designs visible. We have taken close-up pictures of some remarkable ones.
"The main problem [with the previous logo] was the contrast between gold and white, which made it invisible on television and on portable screens", said Borsche, "we had to reduce the concept at all costs, and make it more essential ».
The work of invention was coordinated by Kolja Buscher, a 31- year-old graphic designer who had already created the restyling of the Balenciaga logo.
The designers have kept almost 90 percent of the original proportions
Albeit the new Inter logo looks totally new appears to have been completely revolutionized, the designers swear to have kept almost 90 percent of the original proportions.
For more about the new Inter Milan logo and the design process, we recommend this article on Vogue (Italian) and Highsnobiety, who managed to speak to Mirko Borsche directly.
Have you already grown up on the new Inter Milan logo? Which of the 49 logos created during the process do you like the most? Comment below.
Como 1907 26-27 Home Kit Released With Shocking €125 Price Tag
Como 1907's new 26-27 home kit has arrived, but the price tag is intense. The Italian club is charging €125 for the home jersey, which is €25 more expensive than the standard Adidas retail price of €100. While Como is asking €125 at its own official outlets, Adidas should sell the exact same kit for the standard €100 price through its own retail channels (but without the sponsors, which some surely prefer).
The steep €125 price tag stands out even further when compared to previous releases. For supporters reluctant to pay such a high amount for the new 26-27 shirt, last season's home kit is available for half price at just €55 (full price was €110).
Manchester United 26-27 Third Kit - Close-Up Images
Manchester United's 2026-27 third kit has once again been spotted on sale in stores. Meanwhile, @jerseyreview has shared additional close-up images of the jersey, highlighting the special "Manchester United Football Club" detail on the back of the collar, inspired by the iconic Salford Lads Club.
Instead of the full brand name, only the distinctive Snapdragon fireball emblem is displayed on the chest, giving the shirt a minimalist aesthetic. This decision was probably made to better fit the central layout.
