H&M Releases Football Collection Replicating Iconic Football Kits - Price Drop
Sep 6, 2021, by Khoi
Update: Four months after their launch, the H&M football shirts are available for incredible prices in their online store. They retail at just 10 Euro in the EU and 16 GBP in Great Britain.
With EURO 2020 coming, many brands continue pushing related products in preparation for the competition. H&M is the next in line with their new football shirts that throws back to the 1990s.
H&M x Lover's F.C. Football Shirt Collection
Here are the football shirts made by H&M
The collection consists of kits used by both national teams and clubs in the 1990s with some fashion twist.
In place of the usual logos of kit makers and teams are now those of Lover's F.C. However, a lot of signature details of the original kits are present.
For example, the white Germany shirt is based on the nation's home kits of the early 90s with the Germany flag runs across the chest and sleeves.
Meanwhile, the green jersey almost stay true to the design of Nigeria's 1996 kit, the year that the Eagles won the Gold Medal at the Olympic.
Juventus is one of the clubs that are included in the H&M x Lover's F.C. collection. The look of the black and white striped shirt is based on their 92-93 season home kit.
H&M also includes a mash-up of club and nation, which is the orange shirt that is a combination of Netherland and Ajax Amsterdam's crazy 89-90 away jersey.
“H&M’s collaboration with Lover’s FC brings authenticity and creativity to street style this season, capturing the passion and energy of the beautiful game. It’s about the colours, the graphics and the relaxed silhouette of 90s-style football jerseys, perfect to mix into your spring and summer wardrobe,” - says Ross Lydon, Head of Menswear Design at H&M
Neal Heard, founder of Lover’s FC also expresses his enthusiasm for the collaboration: "Football and fashion have never been so closely linked, and this collaboration with H&M is a chance to explore their relationship. I first started Lover’s FC as a lover of football shirts, and it’s amazing to share this passion with fans of football and fashion around the world.”
Erling Haaland Shows Off Nike Phantom 6 Signature Boots
Manchester City star Erling Haaland has provided the clearest look yet at his upcoming Nike Phantom 6 signature boots for the 26-27 season. After previously being spotted wearing the pair during training sessions with the Norwegian national team, the striker shared an image holding the finished low-cut boots inside the dressing room.
The new signature boots feature a Sky Blue and White color scheme that aligns naturally with Manchester City's primary colors. A distinctive cloud-like graphic wraps around the heel and rear section of the boot, adding an exclusive graphic touch over the light blue upper.
The Nike Phantom 6 Haaland boots are scheduled for an official launch on 1 October 2026.
Spezia Calcio 26-27 Third Kit Released
Kappa and Italian club Spezia Calcio have officially unveiled their new third kit for the 26-27 season. Titled "Liberty Soul," the new strip draws direct inspiration from the local decorative art and architecture of La Spezia.
The Spezia Calcio 26-27 third shirt comes in a rich garnet base, overlaid with an intricate tonal floral pattern inspired by the Liberty-style stained-glass windows adorning historic buildings throughout the city. Clean white accents provide contrast on the Kappa logos, the club crest on the left chest, and the main shirt sponsor. Honoring club heritage, Spezia's historic 1944 championship badge is placed on the upper back below the collar.
The new third kit completes the club's 26-27 collection alongside the white 120th-anniversary home shirt and the black-and-gold away jersey. It is available to purchase now via Spezia's official online store.
Special Adidas Argentina Messi 2026 'Farewell' Kit Collection Leaked
Based on leaked image, our partner @whatthekit_x created a mockup of Leo Messi, Emiliano Martínez and Rodrigo De Paul wearing the special Argentina kit, goalkeeper kit and pre-match shirt, respectively, featured Messi's personal brand logo to honor his legendary career with the national team.
Napoli Women 26-27 Away Kit Released
Following the launch of their ocean-themed home strip, Napoli Women have unveiled their new away kit for the 26-27 season. Produced in partnership with Swedish brand Craft and creative agency Modì, the jersey represents the second chapter of the club's "Dagli abissi al cielo" (From the abyss to the sky) narrative concept.
The design draws unique inspiration from Urania, the Neapolitan protagonist of Ernesto Capocci's 1857 proto-science fiction novella about the first woman to journey to the Moon. Capocci, a famed astronomer and former director of Naples' Capodimonte Observatory, penned the story nearly a decade before Jules Verne. To reflect this lunar theme, the shirt adopts muted gray and lilac tones paired with a crater-like lunar soil texture across the raglan sleeves, side panels, and shorts. A crisp white panel on the upper back features the inscription "To the Moon," while the chest carries Napoli Women's new emblem rendered in pearl-white 3D PVC.
Accrington Stanley 26-28 'Stanley-Noir' Third Kit Released
Accrington Stanley have officially unveiled their brand-new 'Stanley-Noir' third kit for the 26-28 seasons, designed in direct collaboration with technical sponsor Macron. The strip adopts a sleek, dark steel gray aesthetic characterized by a subtle diagonal wave pattern across the torso, paired with monochrome white applications for the embroidered club badge, Macron Hero, and front-of-shirt sponsor Wham, who return for their tenth consecutive campaign. Rounded off with dark shorts and socks featuring Fagan & Whalley branding, the new alternate strip is now available to purchase through the club's online store and physical retail shop.
Unreleased Puma Ultra Nitro 7 Boots Spotted On Pitch
A brand-new colorway of the next-generation Puma Ultra Nitro 7 football boots has been spotted on the pitch, laced up by Kevin Santos during a recent pre-match warm-up. The unreleased pair gives us our first look at what Puma has in store for its flagship speed silo in the upcoming autumn collection. Thanks to rkidfootball & bootsclub.
The spotted boots feature a clean white base highlighted by an eye-catching purple and blue gradient that wraps around the toe box and lower lateral section. Puma completes the aesthetic with dark Cat branding outlined along the upper and subtle light blue accents across the collar and soleplate, offering a sharp contrast to the bold launch edition.